1.
CONVERT
YOUR
CONTENT
INTO
REVENUE
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2.
CONVERT YOUR
CONTENT INTO REVENUE
B2B content marketing is a very common thing used by most of the
marketers. It is seen from a survey that only 9% people feel that their
efforts are useful and the content is helpful to them. It can be said that
the revenue generation is always influenced by the quality and type of
content used. The B2B marketing industry is very effective, but if the
content is not creating revenue, then one needs to fix it.
is more like a jigsaw puzzle where everyone has their
own role to play. When these pieces fit correctly, the content will have
greater and higher revenues. The content developer has to write the
content keeping in mind the audience targeted and then work on it.
Without having an idea about the audience, even if a large chunk of
content is created it is a waste because the developer has not thought
about the audience.
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3.
1
Effective
content marketing is
necessary for the proper
revenue generation. For that
all the proper measures and
distribution of the content has
to be planned. Very effective
content is required at the first
stage. Organizations have
gained a certain
amount of excellence in the
content development and
have worked effectively to
create a content driven sales
and marketing strategy. These
organizations have hired
adequate resources to
support the written content.
2
A proper
marketing strategy has to be
in place before understanding
and analyzing the goals and
the targeted audience.
Effective guidance is
available in abundance to
understand how the effective
content should be written,
and how it should be
marketed.
3
Proper use of tools
is very important and they
should be in place for
effective revenue generation
like a website is needed, a
marketing automation
platform, a customer
relationship management
and an alignment with the
sales around lead
management to understand
the responsibilities of
every individual.
4
Content
distribution is very important
to drive revenue and it has to
be in the marketing plan.
Distribute content via emails,
social media, direct
advertisements
& print advertisements.
5
The website should
have a landing page where
the audience should be
diverted to a landing page
which is optimized around the
offer. If they are diverted to
the product gallery, there is a
high chance of losing them.
The more effective is the
landing page, more are the
chances of your earning.
6
When the
audience has read and
explored the entire website,
there has to be something
that guides them what to do
next. This is called as the call
to action step. It can be a
‘Register here’ or cart or
contact us or something
effective. The more confusing
the call to action step is, the
more chances of
losing the audience.
7
If your content
is the best in quality,
education and have gone
through all the best practices
of the offers, then you are
more likely to get qualified
leads and with tons of buyers.
Some contacts who do not
qualify are offered some more
great content which is the
more fine and high in quality.
This process is often followed
by the purchase.
If your content
So, be keen about
whatever you put
on your site and
get ready to turn your
content to
earn more.

4.
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