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Internet has become the
preferred medium
for buying and selling goods.
‘E-commerce is the fastest growing
retail market in Europe’
-Center for Retail Research
With the boom in the online retail industry,
understanding why more customers
prefer to shop online
becomes necessary.
‘Low prices are not the sole reason for
increase in online shopping.’
– 2013 Survey
Here are some reasons why there is steady
rise in customers shopping online…
Better Selection:
A great motivating factor
to shop online is the wide
range of products to
choose from.
Free Shipping:
Free shipping on bulk
orders is a great
incentive to log on and
start shopping.
Lower Prices:
Unlike brick and mortar stores,
online stores offer huge
discounts on branded items.
Discreet Purchases:
Customers prefer purchasing some items in a discreet
manner which is made possible through online stor...
Price Comparison:
Prices of various products can be compared in a fraction
of time at the customer’s convenience.
Convenience:
Online shopping saves time as well as gives access to
products which might not be available locally.
The online shopping
industry houses different
businesses having their
own unique end users.
Online retailers face the challenge
of identifying customers, making
the first sale and retaining them
over a long period ...
Six Types of eCommerce Customers
and Tips to Satisfy Them are…
1. Surfers
Surfers may or may not be
looking to shop and usually
just browse through different
websites to kill time.
Surfers can be converted into loyal customers
by regular promotions on social networking
sites to shape their opinion and ...
2. Researchers
Researchers are patient
shoppers who are not
driven by impulse.
They will go through every site comparing
prices, shipping cost, discounts and other
aspects before making a purchase.
Researchers can be converted into loyal
customers through live chats and
personalized emails.
3. Focused Customers
Focused customers are
product driven and know
exactly what they are
looking for when they log
on to a site.
An accurate and speedy search tool
which quickly identifies the product is
necessary to convert focused customers.
4. Sales/Discount
Driven
Sales or discount driven
customers scout for a good
deal looking for bargains and
discounts on the products
they want to p...
Highlighting the potential savings on the
product which the customer wants to
purchase is the best way to grab their
atten...
5. Impulsive/One-Time
Customers
These kinds of customers will make an
impulsive purchase if they find something
to their liking on the web store.
Excellent after sales service, special
discount occasions and updates via
newsletters are the best methods to
convert them...
6. Loyal Customers
Loyal customers are returning customers
and account for nearly 80% of a website’s
sales.
Loyalty points, rewards, sneak preview of
items yet to be released and special discounts
on birthdays are methods to retai...
E-commerce businesses can
create an unbeatable success
mantra by implementing
strategies by keeping in mind
the different ...
Invensis provides a wide range of
Customer Loyalty Program Management
and Customer Retention Services.
Through Customer Loyalty Program Management
Services, Invensis caters to different requirements of
the business such as:
...
Invensis is an ISO 9001 and 27001
certified company and has served
200+ clients around the world.
To find out more about the services offered
and benefits of partnering with Invensis,
please contact us at sales@invensis....
Tips to Satisfy E-commerce Customers
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Tips to Satisfy E-commerce Customers

E-commerce has grown by leaps and bounds in the past few years. With the availability of different products, the customer base for such products is also different. The reasons for them to shop online also vary and this makes it extremely important for online businesses to find out what customers are looking to shop for online and how to meet their expectations. This presentation talks about the different kinds of e-commerce customers and how businesses can satisfy them.

Invensis Technologies provides Customer Loyalty Program Management and Customer Retention Services to help your business maintain customer’s interest and execute effective customer acquisition and sales strategy. Make sure that you meet your business targets by satisfying your customers by partnering with Invensis Technologies. (http://www.invensis.net).

Invensis Technologies is an ISO certified and a leading Business Process Outsourcing Company that provides cost effective Customer Loyalty Program Management and Customer Retention Services that satisfy various organizational requirements such as processing forms, capturing, verifying and cleaning data, reviewing any risks or possibility of fraud and database updating to help your business focus on its core operations. For more details please visit:
http://www.invensis.net/sales-acquisition-outsourcing/outsource-customer-loyalty-program-management-services.php

To find out more about our services and benefits of partnering with us, please contact us at sales{at}invensis{dot}net or you can call us from US +1(302)-261-9036 ; UK +44 203 411 0183 ; AUS +61 3 8820 5183 ; IND +91 80 41155233.

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Tips to Satisfy E-commerce Customers

  1. 1. Internet has become the preferred medium for buying and selling goods.
  2. 2. ‘E-commerce is the fastest growing retail market in Europe’ -Center for Retail Research
  3. 3. With the boom in the online retail industry, understanding why more customers prefer to shop online becomes necessary.
  4. 4. ‘Low prices are not the sole reason for increase in online shopping.’ – 2013 Survey
  5. 5. Here are some reasons why there is steady rise in customers shopping online…
  6. 6. Better Selection: A great motivating factor to shop online is the wide range of products to choose from.
  7. 7. Free Shipping: Free shipping on bulk orders is a great incentive to log on and start shopping.
  8. 8. Lower Prices: Unlike brick and mortar stores, online stores offer huge discounts on branded items.
  9. 9. Discreet Purchases: Customers prefer purchasing some items in a discreet manner which is made possible through online stores.
  10. 10. Price Comparison: Prices of various products can be compared in a fraction of time at the customer’s convenience.
  11. 11. Convenience: Online shopping saves time as well as gives access to products which might not be available locally.
  12. 12. The online shopping industry houses different businesses having their own unique end users.
  13. 13. Online retailers face the challenge of identifying customers, making the first sale and retaining them over a long period of time.
  14. 14. Six Types of eCommerce Customers and Tips to Satisfy Them are… 1. Surfers
  15. 15. Surfers may or may not be looking to shop and usually just browse through different websites to kill time.
  16. 16. Surfers can be converted into loyal customers by regular promotions on social networking sites to shape their opinion and make them visit the site more often.
  17. 17. 2. Researchers
  18. 18. Researchers are patient shoppers who are not driven by impulse.
  19. 19. They will go through every site comparing prices, shipping cost, discounts and other aspects before making a purchase.
  20. 20. Researchers can be converted into loyal customers through live chats and personalized emails.
  21. 21. 3. Focused Customers
  22. 22. Focused customers are product driven and know exactly what they are looking for when they log on to a site.
  23. 23. An accurate and speedy search tool which quickly identifies the product is necessary to convert focused customers.
  24. 24. 4. Sales/Discount Driven
  25. 25. Sales or discount driven customers scout for a good deal looking for bargains and discounts on the products they want to purchase.
  26. 26. Highlighting the potential savings on the product which the customer wants to purchase is the best way to grab their attention.
  27. 27. 5. Impulsive/One-Time Customers
  28. 28. These kinds of customers will make an impulsive purchase if they find something to their liking on the web store.
  29. 29. Excellent after sales service, special discount occasions and updates via newsletters are the best methods to convert them into returning customers.
  30. 30. 6. Loyal Customers
  31. 31. Loyal customers are returning customers and account for nearly 80% of a website’s sales.
  32. 32. Loyalty points, rewards, sneak preview of items yet to be released and special discounts on birthdays are methods to retain customers.
  33. 33. E-commerce businesses can create an unbeatable success mantra by implementing strategies by keeping in mind the different type of customers.
  34. 34. Invensis provides a wide range of Customer Loyalty Program Management and Customer Retention Services.
  35. 35. Through Customer Loyalty Program Management Services, Invensis caters to different requirements of the business such as: Processing forms Capturing, verifying and cleaning data Managing data and workflow Updating and maintaining the database Reviewing any risks or possibility of fraud Promoting and marketing your brand through different media Analyzing and reporting customer responses Updating the database
  36. 36. Invensis is an ISO 9001 and 27001 certified company and has served 200+ clients around the world.
  37. 37. To find out more about the services offered and benefits of partnering with Invensis, please contact us at sales@invensis.net

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