Idea generation techniques

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http://www.inventium.com.au/

HBack in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

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Idea generation techniques

  1. 1. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 Inventium http://www.inventium.com.au/Back in 2006, Inventium’s founder, Dr Amantha Imber was working as aconsumer psychologist in a big advertising agency. The agency had puther through a lot of creative thinking training which she loved.However, when she started getting deeper into researching the field,she realised that all these training companies had done was rip offEdward de Bono techniques from the 70s and re-package them as theirown. She thought that, ironically, this was pretty uncreative.
  2. 2. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184Amantha had always been a bit of a science geek and kept reading thejargon-filled academic journals long after leaving university. She noticedthat there were hundreds, if not thousands, of studies being conductedaround the world that looked at what variables increased a person’sability to think more creatively and a company’s ability to innovate.However, she realised that there was a great divide between this greatresearch that was being done in the world of academia, and what wasactually getting used in the ‘real world’.So in 2007, she had the idea of starting a company that applied thescience of psychology and neurology to boosting creativity andinnovation - something that had never been done before. SinceInventium opened its doors, Amantha and her team, have helpedliterally thousands of people across Australia, the United States, the UK,Europe, Africa and New Zealand improve their ability to generate greatideas.
  3. 3. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 information quickly. It makes youCreative Thinking understand things thoroughly and analyze them efficiently. A good sleepTechniques – can make you look better and this willPreparations for boost your confidence and capability to focus on your tasks.Generating Ideas  Breathe. Relax your body and mindHaving efficient creative thinking techniques through breathing. It is very essential towill be able you to solve problems easily and make blood and oxygen circulatewill allow you to function productively in your throughout the body, especially theindustry. You will have a greater opportunity to brain. You may have plenty of sleep butsucceed and achieve your goals in the sea of there are times that you would feelcompetition. With a healthy and refreshed worn out easily especially when you aremind, you will be able to generate more in a very stressful situation. Breathingwonderful ideas. properly can reduce stress dramatically. Take deep breathes to ease out yourHow do I keep ideas flooding? tensions.  Sleep well. Adults are required seven to  Think freely. Do not limit your nine hours of sleep in order to achieve imaginations as it hinders free flowing good benefits. Having enough sleep will ideas. If you are running a business keep you energetic and alert all day. about cell phones you can take Your brain will be refreshed, making preferences from other industries and your memories stronger and process see if it works when you combine them
  4. 4. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 with your ideas. Focusing on one or a activity in a comfortable place where the couple of subjects will stop your temperature is cool and we can position creativity. Have aspirations and try to ourselves in a comfortable way without see how they are connected to your disturbances. subject. Share what you have come up to your team because they can Creative Thinking generate more ideas from yours. Techniques and How It  Release negative thoughts. If your mind is under pressure, especially Can Help If Everyone flooded with negative thoughts, your whole being is affected. You will not be Pitches In able to generate inspiring ideas and you will not be open to other people’s There are times when we find ourselves opinion. With negativity lurking within, daydreaming about various things. It is in these you will emanate the same bad vibes moments where we often have a great idea or and affect the people around you. Do two. However; not everyone can simply come not think of your deadlines and up with a great idea through this method which personal problems while generating is why there are creative thinking techniques ideas since they will just suppress the we can utilize. These are very handy especially good ones from surfacing. for entrepreneurs who want to come up with a new product or service that will sell like hot cakes. Even artists and writers utilize this soThere are more available helpful ways out there that they will be able to come up with newthat can help you make preparations before material.collaborating with your team to come up withthe best ideas. Ideation is a state of mind and However; if you are having difficulty working onthis is why certain preparations are importantly your own, then you should definitely have adone to generate. Doing this makes us like creative team behind you. These individuals willmachines that need conditioning in order to be able to help you come up with somethingfunction well. It is also important that we do the new. This is very important especially now that
  5. 5. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184there are a lot of competitors out there who to say because you never know what is runningalso have the same goals as you do. If you want in their minds not unless you give them theto boost your profits and gain more clients, you chance to say and or show it. However, youdefinitely need to do or come up with need to keep in mind that if it is a team effort,something different. In addition to that, you no one can claim the work as their own becauseneed to make sure that your consumer market everyone pitched in.will find it useful. If you come up withsomething that won’t be useful or is just a fad, Creativity andit won’t be able to help your companyfinancially in the long term. Innovation to BetterKeep in mind that we are all born creative;however, it tends to get bottled up because we Yourselfare all bombarded with different things on a Allowing oneself to be inspired is being "fireddaily basis. If you want to release whatever up", excited about something, evencreativity you have, then there are some impassioned is what will push you towardsexercises or classes you can take. If you are too creativity and innovation. Artists have alwaysbusy to leave your home or office to go to a been inspired by other artist. Initially they mightphysical class, you can go online and take your mimic their inspiration but hopefully that samelessons there. Spending a little time and inspiration will change into something uniquelyallowing for your creativity to be released will their own.help you and your business in ways you cannotimagine because you will be able to develop Traveling around the world helps open up yourthings that your consumer market will want and creativity, to awaken your desire to help thoseneed. around you and make things better for the people who suffer. That is if you don’t wallow inKeep in mind that innovation is necessary self grief but become strengthen in your plan towherever you go and whatever you do because help the world. The beauty in nature also willit can help you survive the ever changing help you realize that you need to make thingsenvironment. If you are working in a group, that could improve the world and not just breakmake sure that you listen to what everyone has it apart for profit.
  6. 6. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184Doing something silly once in a while helps too. Creativity can come from many different things,Maybe you just need to sit in front of a piece of not just from pain which people thinks they are.paper and draw whatever comes to mind; just The true is, behind what people call creativity,set the pen or pencil down on the paper and there can be a feeling like happiness, love,move your hand soon, something will come into ecstasy, agony, even pain, and others. To createyour mind and before you know it youve drawn something, you can also be based on the worka pirate ship with fairies and hula skirts doing of somebody else. Not copying others work butthe Macarena. Maybe all you really need to do making them your inspiration.is take something you either love or hate andchange it around until you love it (even more). Being creative is all in the mind, not letting yourId lean more towards the hate because youd mind be swallowed by hate and propagandahave more to change but the love would be a that is prevalent in everyday life is what younice way to start out slowly. There is no limit to need. If you can be open to the positive thingswhat you do so long as you don’t hurt anyone around you then it will open you up to a lot ofelse in the process. creative ideas which in turn can better the world.Try thinking of things that inspire you asstepping stones that are moving you in adirection that you want to move .Be inspired bywhatever it takes, but use that inspiration tomake whatever you choose to do, yours.Visualizing that you’re doing good and beingcreative helps a lot as well, Make yourvisualization detailed and experience thefeelings that you would expect to feel if yourdream came true; Also, when you arevisualizing, be sure to experience it as if youwere looking out of your own eyes.

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