@jboogie
building a culture of innovation
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
Wednesday, April 9, 14
@jboogie
yesterday’s
assumptions
don’t work in
today’s
realities
@jboogie
That’s him, there.
Wednesday, April 9, 14
@jboogie
“software is
eating the
world”
-Marc Andreesen
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
“There’s an opportunity to now look
at software playing a role in really
shaping those automotive experie...
@jboogie@jboogie
“I do run a software company inside of FedEx”
David Zanca
senior vice president for information technolog...
@jboogie@jboogie
Now available on Spotify
Wednesday, April 9, 14
@jboogie@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
we translated this model to software
Wednesday, April 9, 14
@jboogie
software is continuous
@jboogie
Wednesday, April 9, 14
@jboogie
11.6 seconds
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
we are still thinking like this
Wednesday, April 9, 14
@jboogie@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
industrial era management tactics don’t
work in software
Wednesday, April 9, 14
@jboogie
what does this new continuous world
mean for our business?
@jboogie
Wednesday, April 9, 14
@jboogie
how can we take advantage of all of
this new information?
@jboogie
Wednesday, April 9, 14
@jboogie
how can we maximize the creativity,
learning and productivity of our
teams?
@jboogie
Wednesday, April 9, 14
@jboogie
in order to survive in this new reality
you must build a
culture of innovation
@jboogie
Wednesday, April 9, 14
@jboogie
a culture of innovation is a culture
of experimentation.
@jboogie
@jboogie
Wednesday, April 9, 14
@jboogie
Deliberate strategy
Wednesday, April 9, 14
@jboogie
emergent strategy
Wednesday, April 9, 14
@jboogie@jboogie
Wednesday, April 9, 14
@jboogie
“You need to set up and organize so
that you can do as many experiments
per unit of time as possible.”
jeff bezos...
@jboogie
at the core of a culture of
innovation is the team
@jboogie
@jboogie
Wednesday, April 9, 14
@jboogie
1. anatomy of the team
@jboogie
what makes up an innovative team?
2. how do we task the team?
3. how should the t...
@jboogie
anatomy of the team
@jboogie
Wednesday, April 9, 14
@jboogie
anti-patterns
@jboogie
Wednesday, April 9, 14
@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
How not to build innovative...
@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
Wednesday, April 9, 14
@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
Wednesday, April 9, 14
@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
Wednesday, April 9, 14
@jboogie@jboogie
UX Team
Eng PM
mktg
Wednesday, April 9, 14
@jboogie@jboogie
what team structure facilitates a culture of
innovation?
Wednesday, April 9, 14
@jboogie@jboogie
innovative team anatomy
1. small
Wednesday, April 9, 14
@jboogie@jboogie
innovative team anatomy
2. collocated
Wednesday, April 9, 14
@jboogie@jboogie
innovative team anatomy
3. dedicated
Wednesday, April 9, 14
@jboogie@jboogie
innovative team anatomy
4. self sufficient
Wednesday, April 9, 14
@jboogie
tasking the team
@jboogie
Wednesday, April 9, 14
@jboogie
anti-patterns
@jboogie
Wednesday, April 9, 14
@jboogie
roadmaps
@jboogie
You are here! launch!
Wednesday, April 9, 14
@jboogie
they actually look like this
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
Wednesday, April 9, 14
@jboogie
incentivized for creating output
@jboogie
Wednesday, April 9, 14
@jboogie
features, on their own, are not a
measure of success
@jboogie
Wednesday, April 9, 14
@jboogie
the annual planning process
@jboogie
Wednesday, April 9, 14
@jboogie
9 months, 50 people
@jboogie
Wednesday, April 9, 14
@jboogie
task teams to achieve business outcomes
@jboogie
Wednesday, April 9, 14
@jboogie
get granular
@jboogie
Wednesday, April 9, 14
@jboogie
give teams a problem to solve, not a
solution to implement
@jboogie
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
let the team own the solution
Wednesday, April 9, 14
@jboogie@jboogie
let the team own the solution
Wednesday, April 9, 14
Business model validation
Product validation
Small team
Culture / Infrastructure to support continuous learning
Stakeholde...
@jboogie
how should the team work?
@jboogie
Wednesday, April 9, 14
@jboogie
anti-patterns
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
no cross functional collaboration
Wednesday, April 9, 14
@jboogie
fixation on job titles
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
Jeff “Skunk” Baxter
Jeffrey Allen "Jeff Skunk" Baxter, born December 13, 1948, is an American
guitarist, ...
@jboogie
fear of failure
Wednesday, April 9, 14
@jboogie
arbitrary deadlines
Wednesday, April 9, 14
@jboogie
no culture of ownership
Wednesday, April 9, 14
@jboogie
cover your ass
@jboogie
Wednesday, April 9, 14
@jboogie@jboogie
how does a culture of innovation change the
way a team works?
Wednesday, April 9, 14
@jboogie
take smaller risks
@jboogie
Wednesday, April 9, 14
@jboogie
clear definitions of success
@jboogie
Wednesday, April 9, 14
@jboogie
promote competencies over roles
@jboogie
Wednesday, April 9, 14
@jboogie
self organization
"The Six Sigma process killed innovation at 3M...they would say
they need a five year business ...
@jboogie
why should you build a culture of
innovation?
@jboogie
Wednesday, April 9, 14
@jboogie
make customers happy
@jboogie
Wednesday, April 9, 14
@jboogie
reduce waste by building more
successful products
@jboogie
Wednesday, April 9, 14
@jboogie
increase employee morale
@jboogie
Wednesday, April 9, 14
@jboogie
you must transform
from a culture of delivery
to a culture of learning
@jboogie
Wednesday, April 9, 14
@jboogie
thanks!
@jboogie
@jboogie
jeff@neo.com
www.leanuxbook.com
Wednesday, April 9, 14
@jboogie@jboogie
http://mamacue.files.wordpress.com/2012/06/circus-tent.jpg
http://dark.pozadia.org/images/wallpapers/dsgf-...
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Jeff Gothelf - Building successful teams (From Business to Buttons 2014)

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You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin:
What can design teach us about building a collaborative culture?
How do you structure a successful product design team?
How should that team work?
How will that team measure success?
Jeff will offer practical, step-by-step, guidance on how to build and support successful product design innovation in your business. Using insights gained from leading and working with dozens of product and design teams, Jeff will step through team makeup, process steps, management structure and the corporate infrastructure needed for these teams to flourish.

Published in: Software, Business, Technology

Jeff Gothelf - Building successful teams (From Business to Buttons 2014)

  1. 1. @jboogie building a culture of innovation @jboogie Wednesday, April 9, 14
  2. 2. @jboogie@jboogie Wednesday, April 9, 14
  3. 3. @jboogie yesterday’s assumptions don’t work in today’s realities @jboogie That’s him, there. Wednesday, April 9, 14
  4. 4. @jboogie “software is eating the world” -Marc Andreesen @jboogie Wednesday, April 9, 14
  5. 5. @jboogie@jboogie “There’s an opportunity to now look at software playing a role in really shaping those automotive experiences of tomorrow.” Venkatesh Prasad Sr. Technical leader at ford Wednesday, April 9, 14
  6. 6. @jboogie@jboogie “I do run a software company inside of FedEx” David Zanca senior vice president for information technology at fedex http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/2/ Wednesday, April 9, 14
  7. 7. @jboogie@jboogie Now available on Spotify Wednesday, April 9, 14
  8. 8. @jboogie@jboogie Wednesday, April 9, 14
  9. 9. @jboogie@jboogie Wednesday, April 9, 14
  10. 10. @jboogie@jboogie we translated this model to software Wednesday, April 9, 14
  11. 11. @jboogie software is continuous @jboogie Wednesday, April 9, 14
  12. 12. @jboogie 11.6 seconds @jboogie Wednesday, April 9, 14
  13. 13. @jboogie@jboogie we are still thinking like this Wednesday, April 9, 14
  14. 14. @jboogie@jboogie Wednesday, April 9, 14
  15. 15. @jboogie@jboogie industrial era management tactics don’t work in software Wednesday, April 9, 14
  16. 16. @jboogie what does this new continuous world mean for our business? @jboogie Wednesday, April 9, 14
  17. 17. @jboogie how can we take advantage of all of this new information? @jboogie Wednesday, April 9, 14
  18. 18. @jboogie how can we maximize the creativity, learning and productivity of our teams? @jboogie Wednesday, April 9, 14
  19. 19. @jboogie in order to survive in this new reality you must build a culture of innovation @jboogie Wednesday, April 9, 14
  20. 20. @jboogie a culture of innovation is a culture of experimentation. @jboogie @jboogie Wednesday, April 9, 14
  21. 21. @jboogie Deliberate strategy Wednesday, April 9, 14
  22. 22. @jboogie emergent strategy Wednesday, April 9, 14
  23. 23. @jboogie@jboogie Wednesday, April 9, 14
  24. 24. @jboogie “You need to set up and organize so that you can do as many experiments per unit of time as possible.” jeff bezos, amazon @jboogie Wednesday, April 9, 14
  25. 25. @jboogie at the core of a culture of innovation is the team @jboogie @jboogie Wednesday, April 9, 14
  26. 26. @jboogie 1. anatomy of the team @jboogie what makes up an innovative team? 2. how do we task the team? 3. how should the team work? Wednesday, April 9, 14
  27. 27. @jboogie anatomy of the team @jboogie Wednesday, April 9, 14
  28. 28. @jboogie anti-patterns @jboogie Wednesday, April 9, 14
  29. 29. @jboogie 1. siloed @jboogie 2. service providers 3. no view of “the whole” 4. no collaboration How not to build innovative teams Wednesday, April 9, 14
  30. 30. @jboogie 1. siloed @jboogie 2. service providers 3. no view of “the whole” 4. no collaboration Wednesday, April 9, 14
  31. 31. @jboogie 1. siloed @jboogie 2. service providers 3. no view of “the whole” 4. no collaboration Wednesday, April 9, 14
  32. 32. @jboogie 1. siloed @jboogie 2. service providers 3. no view of “the whole” 4. no collaboration Wednesday, April 9, 14
  33. 33. @jboogie@jboogie UX Team Eng PM mktg Wednesday, April 9, 14
  34. 34. @jboogie@jboogie what team structure facilitates a culture of innovation? Wednesday, April 9, 14
  35. 35. @jboogie@jboogie innovative team anatomy 1. small Wednesday, April 9, 14
  36. 36. @jboogie@jboogie innovative team anatomy 2. collocated Wednesday, April 9, 14
  37. 37. @jboogie@jboogie innovative team anatomy 3. dedicated Wednesday, April 9, 14
  38. 38. @jboogie@jboogie innovative team anatomy 4. self sufficient Wednesday, April 9, 14
  39. 39. @jboogie tasking the team @jboogie Wednesday, April 9, 14
  40. 40. @jboogie anti-patterns @jboogie Wednesday, April 9, 14
  41. 41. @jboogie roadmaps @jboogie You are here! launch! Wednesday, April 9, 14
  42. 42. @jboogie they actually look like this @jboogie Wednesday, April 9, 14
  43. 43. @jboogie@jboogie Wednesday, April 9, 14
  44. 44. @jboogie incentivized for creating output @jboogie Wednesday, April 9, 14
  45. 45. @jboogie features, on their own, are not a measure of success @jboogie Wednesday, April 9, 14
  46. 46. @jboogie the annual planning process @jboogie Wednesday, April 9, 14
  47. 47. @jboogie 9 months, 50 people @jboogie Wednesday, April 9, 14
  48. 48. @jboogie task teams to achieve business outcomes @jboogie Wednesday, April 9, 14
  49. 49. @jboogie get granular @jboogie Wednesday, April 9, 14
  50. 50. @jboogie give teams a problem to solve, not a solution to implement @jboogie @jboogie Wednesday, April 9, 14
  51. 51. @jboogie@jboogie let the team own the solution Wednesday, April 9, 14
  52. 52. @jboogie@jboogie let the team own the solution Wednesday, April 9, 14
  53. 53. Business model validation Product validation Small team Culture / Infrastructure to support continuous learning Stakeholders Small-chunk, outcome-based, predictable funding $$$ Wednesday, April 9, 14
  54. 54. @jboogie how should the team work? @jboogie Wednesday, April 9, 14
  55. 55. @jboogie anti-patterns @jboogie Wednesday, April 9, 14
  56. 56. @jboogie@jboogie no cross functional collaboration Wednesday, April 9, 14
  57. 57. @jboogie fixation on job titles @jboogie Wednesday, April 9, 14
  58. 58. @jboogie@jboogie Jeff “Skunk” Baxter Jeffrey Allen "Jeff Skunk" Baxter, born December 13, 1948, is an American guitarist, known for his stints in the rock bands Steely Dan and The Doobie Brothers during the 1970s. More recently, he has been working as a defense consultant and chairs a Congressional Advisory Board on missile defense. Wednesday, April 9, 14
  59. 59. @jboogie fear of failure Wednesday, April 9, 14
  60. 60. @jboogie arbitrary deadlines Wednesday, April 9, 14
  61. 61. @jboogie no culture of ownership Wednesday, April 9, 14
  62. 62. @jboogie cover your ass @jboogie Wednesday, April 9, 14
  63. 63. @jboogie@jboogie how does a culture of innovation change the way a team works? Wednesday, April 9, 14
  64. 64. @jboogie take smaller risks @jboogie Wednesday, April 9, 14
  65. 65. @jboogie clear definitions of success @jboogie Wednesday, April 9, 14
  66. 66. @jboogie promote competencies over roles @jboogie Wednesday, April 9, 14
  67. 67. @jboogie self organization "The Six Sigma process killed innovation at 3M...they would say they need a five year business plan for a new idea. Come on, we don't know yet because we don't know how it works, we don't know how many customers will take it up, we haven't taken it out to the customer yet." Geoff Nicholson Father of the Post It note http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/ Wednesday, April 9, 14
  68. 68. @jboogie why should you build a culture of innovation? @jboogie Wednesday, April 9, 14
  69. 69. @jboogie make customers happy @jboogie Wednesday, April 9, 14
  70. 70. @jboogie reduce waste by building more successful products @jboogie Wednesday, April 9, 14
  71. 71. @jboogie increase employee morale @jboogie Wednesday, April 9, 14
  72. 72. @jboogie you must transform from a culture of delivery to a culture of learning @jboogie Wednesday, April 9, 14
  73. 73. @jboogie thanks! @jboogie @jboogie jeff@neo.com www.leanuxbook.com Wednesday, April 9, 14
  74. 74. @jboogie@jboogie http://mamacue.files.wordpress.com/2012/06/circus-tent.jpg http://dark.pozadia.org/images/wallpapers/dsgf-427305.jpeg http://memberfiles.freewebs.com/69/11/54241169/photos/Sick-Wallpapers/77448.jpg http://farm6.staticflickr.com/5263/5664481537_4cd702f35a_o.jpg http://fansinaflashbulb.files.wordpress.com/2010/03/munroe_joe_1241_2005.jpg http://www.jble.af.mil/shared/media/photodb/photos/2013/06/130612-F-XX000-002.jpg http://farm9.staticflickr.com/8343/8179012399_715a4570ab_o.jpg http://upload.wikimedia.org/wikipedia/commons/d/d7/Organic_mountain_grown_tea_leaf.jpg http://4.bp.blogspot.com/-idk-WdQSl0M/UNStsSt-4cI/AAAAAAAAAB8/jrf6ykhOXh8/s1600/HandFull.jpg http://1.bp.blogspot.com/_xg4zn4zQ9zM/TThZFiaaDgI/AAAAAAAABnQ/tAxGflIH9Mo/s1600/cowpajamas.JPG http://youbentmywookie.com/wookie/gallery/0710_wtf/wile_businesscard.jpg http://blacklikeyou.files.wordpress.com/2012/11/jeff-skunk-baxter_un-rock-n-roll-jobs_669a_aol-music-uk_220311.jpg http://imgace.com/wp-content/uploads/2011/09/bridal-party-falls-into-lake-wedding-fail.jpg http://watchplayread.com/files/2012/10/Finish-line_2.jpg http://cdn.roughguides.com/wp-content/uploads/2012/09/42-28599751-1680x1050.jpg Wednesday, April 9, 14

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