Even
TIME-TRACKING
can be painless
GREAT UX IS HERE!
WHERE ARE YOU?
#UXSWE
THE STATE OF UX
in Sweden
Answer 11 questions, win an iPad
251 replies!
6
5
4
3
2
1
UXMATURITY
MODEL 	
  
UNRECOGNIZED
UX is ”not important”
INTERESTED
UX is important but recieves little fundin...
6
5
4
3
2
1 UNRECOGNIZED
UX is ”not important”
INTERESTED
UX is important but recieves little funding
INVESTED
UX is very ...
5 KEY ENABLERS
A CLEAR, ACTIONABLE VISION
1
Do you have a clear, actionable vision
for your products and services?
Do you have a clear, actionable vision
for your products and services?
44%
It is really
HARD TO CHOOSE
A CXO, CHIEF EXPERIENCE OFFICER
2
Do you have a CXO,
a Chief Experience Officer, or similar?
Do you have a CXO,
a Chief Experience Officer, or similar?
16%
UX Manager
UX Designer/Researcher
CXO
We get older
AND WISER
IMPACT-DRIVEN PROCESS
3
- Would you tell me,
please, which way
I ought to go from here?
- That depends a good deal
on where you want to get to.
Le...
Do you use processes
that help you create value for both
business and users?
Do you use processes
that help you create value for both
business and users?
48%
FOCUS ON THE
IMPACT
4
CREATE INTERACTIVE PROTOTYPES
We think with
OUR BODIES
We think with
OUR BODIES
We think with
OUR BODIES
in the REAL WORLD
Are you creating
interactive prototypes in your projects?
Are you creating
interactive prototypes in your projects?
50%
h#p://cenblog.org/newscripts/2013/02/need-­‐a-­‐centrifuge-­‐print-­‐one-­‐out/	
  
GET THE RIGHT TEAM
5
Photo	
  by	
  RayMorris1/Flickr	
  
Does your organisation have the
competence required to create great
user experiences?
Does your organisation have the
competence required to create great
user experiences?
59%
GREAT UX IS HERE!
WHERE ARE YOU?
1 Actionable vision
2 Get, or become a CXO
3 Impact-driven process
4 MORE prototypes
5 Get the right team
6
5
4
3
2
1 UNRECOGNIZED
UX is ”not important”
INTERESTED
UX is important but recieves little funding
INVESTED
UX is very ...
I N U S E U X AWA R D . C O M
@berndtsson@ingriddomingues
THANK YOU!
I N U S E U X AWA R D . C O M
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)
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Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)

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In this talk, we’ll present five components that are vital if you want to generate value for your organization. Guess what? It’s all about UX. Wether you need to optimise an existing business, or innovate completely new solutions and offerings, great UX is what will make the difference. So join us - and put your business on the road to UX nirvana.

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Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Buttons 2014)

  1. 1. Even TIME-TRACKING can be painless
  2. 2. GREAT UX IS HERE! WHERE ARE YOU?
  3. 3. #UXSWE THE STATE OF UX in Sweden Answer 11 questions, win an iPad 251 replies!
  4. 4. 6 5 4 3 2 1 UXMATURITY MODEL   UNRECOGNIZED UX is ”not important” INTERESTED UX is important but recieves little funding INVESTED UX is very important and formalised programs emerge COMMITED UX is critical and executives are actively involved ENGAGED UX is one of the core tenets of the organisations strategy EMBEDDED UX is in the fabric of the organisation; not discussed seperately
  5. 5. 6 5 4 3 2 1 UNRECOGNIZED UX is ”not important” INTERESTED UX is important but recieves little funding INVESTED UX is very important and formalised programs emerge COMMITED UX is critical and executives are actively involved UXMATURITY MODEL   ENGAGED UX is one of the core tenets of the organisations strategy EMBEDDED UX is in the fabric of the organisation; not discussed seperately 8% 10% 12% 28% 40% 2%
  6. 6. 5 KEY ENABLERS
  7. 7. A CLEAR, ACTIONABLE VISION 1
  8. 8. Do you have a clear, actionable vision for your products and services?
  9. 9. Do you have a clear, actionable vision for your products and services? 44%
  10. 10. It is really HARD TO CHOOSE
  11. 11. A CXO, CHIEF EXPERIENCE OFFICER 2
  12. 12. Do you have a CXO, a Chief Experience Officer, or similar?
  13. 13. Do you have a CXO, a Chief Experience Officer, or similar? 16%
  14. 14. UX Manager UX Designer/Researcher CXO We get older AND WISER
  15. 15. IMPACT-DRIVEN PROCESS 3
  16. 16. - Would you tell me, please, which way I ought to go from here? - That depends a good deal on where you want to get to. Lewis Carroll, Alice in Wonderland
  17. 17. Do you use processes that help you create value for both business and users?
  18. 18. Do you use processes that help you create value for both business and users? 48%
  19. 19. FOCUS ON THE IMPACT
  20. 20. 4 CREATE INTERACTIVE PROTOTYPES
  21. 21. We think with OUR BODIES
  22. 22. We think with OUR BODIES
  23. 23. We think with OUR BODIES in the REAL WORLD
  24. 24. Are you creating interactive prototypes in your projects?
  25. 25. Are you creating interactive prototypes in your projects? 50%
  26. 26. h#p://cenblog.org/newscripts/2013/02/need-­‐a-­‐centrifuge-­‐print-­‐one-­‐out/  
  27. 27. GET THE RIGHT TEAM 5
  28. 28. Photo  by  RayMorris1/Flickr  
  29. 29. Does your organisation have the competence required to create great user experiences?
  30. 30. Does your organisation have the competence required to create great user experiences? 59%
  31. 31. GREAT UX IS HERE! WHERE ARE YOU?
  32. 32. 1 Actionable vision 2 Get, or become a CXO 3 Impact-driven process 4 MORE prototypes 5 Get the right team
  33. 33. 6 5 4 3 2 1 UNRECOGNIZED UX is ”not important” INTERESTED UX is important but recieves little funding INVESTED UX is very important and formalised programs emerge COMMITED UX is critical and executives are actively involved UXMATURITY MODEL   ENGAGED UX is one of the core tenets of the organisations strategy EMBEDDED UX is in the fabric of the organisation; not discussed seperately 8% 10% 12% 28% 40% 2%
  34. 34. I N U S E U X AWA R D . C O M
  35. 35. @berndtsson@ingriddomingues THANK YOU! I N U S E U X AWA R D . C O M

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