Abby Coverts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
In most contexts, taxonomy is a tool
of rhetoric not an exact science.
If Fresh Direct classiﬁed produce
scientiﬁcally, no one would be able
to ﬁnd anything.
The way you choose to organize your
produce says something about you.
There is no one right way to organize something.
The only thing that matters is reaching your goals.
Beware of corporate underpants.
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