A presentation given by Keith Pollard of Treatment Abroad at the Malaysia International Health Travel Exhibition and Conference in Kuala Lumpur in November 2012. In this short presentation, Keith examines two of the key areas for attracting patients to medical tourism web sites, how you can build trust with the web visitor, how it is important to engage the prospective medical tourist in a conversation and the importance of maximising the conversion rate from enquirer to paying patient.
The presentation lasts around 15 minutes and has a voiceover.
About Intuition Communication
Intuition Communication is an online publisher in the healthcare sector that operates market-leading web portals in the UK such as Private Healthcare UK, Surgery Door, and the Harley Street Guide. Within the field of medical tourism, Intuition runs consumer portals such as Treatment Abroad and DoctorInternet (aimed at Arabic speaking medical tourists) and Medical Tourism Ratings and Reviews to encourage patients to provide feedback on their medical tourism experience.
Intuition publishes IMTJ – International Medical Travel Journal - an online business to business resource for the medical travel and medical tourism markets.
The company also operates a “Code of Practice for Medical Tourism” and conducts the Treatment Abroad Medical Tourism Survey, attracting over 1,000 respondents in 2012.
Via our web portals, information guides and directories and through the latest healthcare news, Intuition gives people the knowledge they need to make informed decisions about their health and well-being and the selection of healthcare providers in the UK and internationally