Our survey says: Ten things you need to know about medical tourism

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Keith Pollard from Treatment Abroad provides an overview of the 2012 Medical Tourism Survey. Over 1,000 medical tourists participated in the research, one of the most extensive pieces of research into the medical tourism experience. He highlights ten key learning points for those in the medical tourism business. NOTE: THIS IS A SLIDECAST WITH VOICE-OVER.

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Our survey says: Ten things you need to know about medical tourism

  1. 1. Our survey says…. Ten things you need to know about medical tourists Keith Pollard, Treatment Abroad© Intuition Communication Ltd 2012
  2. 2. Our survey says…. Ten things you need to know about medical tourists Keith Pollard, Treatment Abroad© Intuition Communication Ltd 2012
  3. 3. The survey • 1,000 plus respondents (past enquirers about medical tourism) • Conducted online using SurveyMonkey • Independent analysis© Intuition Communication Ltd 2012
  4. 4. Why do a survey?© Intuition Communication Ltd 2012
  5. 5. Why do a survey?© Intuition Communication Ltd 2012
  6. 6. Why do a survey?© Intuition Communication Ltd 2012
  7. 7. Why do a survey?© Intuition Communication Ltd 2012
  8. 8. I need to know! Patients Treatment Healthcare • Any type Abroad providers • Anywhere • Advice • Any type • Options • Anywhere “helping patients to make the right choice”© Intuition Communication Ltd 2012
  9. 9. Ten things you need to know about medical tourists and medical tourism© Intuition Communication Ltd 2012
  10. 10. Our survey says... 1. It’s not simple! It’s a very complex market© Intuition Communication Ltd 2012
  11. 11. The sample 1,045 people For 100+ From 74 different countries treatments Going to 78 countries© Intuition Communication Ltd 2012
  12. 12. Complexity!© Intuition Communication Ltd 2012
  13. 13. Where from? Canada Other Sample 2% 23% bias! Spain UK 3% 55% Australia 4% Ireland 6% USA 7%© Intuition Communication Ltd 2012
  14. 14. Nine things you need to know about UK medical tourists© Intuition Communication Ltd 2012
  15. 15. 570 UK medical tourists© Intuition Communication Ltd 2012
  16. 16. Our survey says... 2. UK medical tourism is about self-pay© Intuition Communication Ltd 2012
  17. 17. Spend on treatment More than £10,000 7% £8,000 - £10,000 3% £6,000 - £8,000 9% £4,000 - £6,000 17% £2,000 - £4,000 39% Less than £2,000 26% 0% 10% 20% 30% 40% 50%© Intuition Communication Ltd 2012
  18. 18. Our survey says... 3. It’s about cosmetic, dental, ob esity, (and infertility and orthopaedics)© Intuition Communication Ltd 2012
  19. 19. Treatment type..... Ortho 4% Other Infertility 9% 4% Obesity 9% Cosmetic 42% Dental 32%© Intuition Communication Ltd 2012
  20. 20. Our survey says... 4. It’s cross-border It’s regional It’s not global© Intuition Communication Ltd 2012
  21. 21. Where did they go? POLAND BELGIUM CZECH HUNGARY SPAIN TURKEY© Intuition Communication Ltd 2012
  22. 22. Our survey says... 5. It’s NOT about price© Intuition Communication Ltd 2012
  23. 23. Top 3 factors Quality of doctor/dentist 89% Quality of facility 85% Price 81% 0% 20% 40% 60% 80% 100%© Intuition Communication Ltd 2012
  24. 24. Our survey says... 6. It’s NOT just about the treatment© Intuition Communication Ltd 2012
  25. 25. Length of stay (days) Orthopaedic 14 Dental 13 Cosmetic 12 Infertility 9 Obesity 6 0 2 4 6 8 10 12 14 16© Intuition Communication Ltd 2012
  26. 26. Our survey says... 7. It’s a SCARY experience© Intuition Communication Ltd 2012
  27. 27. Familarity..... Family tie 4% Visited before First visit 43% 53%© Intuition Communication Ltd 2012
  28. 28. Our survey says... 8. It’s a REALLY SCARY experience© Intuition Communication Ltd 2012
  29. 29. Travelled..... With a Alone relative 41% 42% With a friend 17%© Intuition Communication Ltd 2012
  30. 30. Our survey says... 9. Why don’t you talk to me?© Intuition Communication Ltd 2012
  31. 31. Contact on return Letter 2% Phone 17% Email No 55% contact 26%© Intuition Communication Ltd 2012
  32. 32. Our survey says... 10.The industry could be doing a far better job© Intuition Communication Ltd 2012
  33. 33. Satisfaction 6.2% Quite dissatisfied 8.3% Very dissatisfied© Intuition Communication Ltd 2012
  34. 34. Want to know more? • BUY the report for £350 (440 euros) • VIEW report details at: http://bit.ly/zkQuq3 VISIT Treatment Abroad www.treatmentabroad.com • International Medical Travel Journal www.imtj.com© Intuition Communication Ltd 2012
  35. 35. End of term report 7/10 Tries hard. Lacks focus. Must do better !© Intuition Communication Ltd 2012

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