wisdom of the crowdfordata gatheringwisdom of the crowdfordata collection
Market Research –Nobody’s answeringcurrent market research• asks - from the top down• opaque – no userengagement / doesn’tshare results• doesn’t let users askquestions / just giveanswers• static• linear questionnairestipso• listens - from the bottomup• transparent – massiveuser engagement / sharesresults• lets you ask questions /not just give answers• dynamic• explorable data landscape
imagine: people wanting to move• income and cost of living information• where can I go?• what can I earn?• what will my cost of living be?folksonomy informs you –and you inform it!
imagine: corporations wanting to opena new facility• what are the local wages?• what is the local cost of living?• what is the local skill set?• compare different locationsfolksonomy informs you –and you inform it!
imagine: cities / regions wanting toattract investment• get feedback from your location• use data to attract investment, create training incentives• identify skill set short comings• identify your competition – differentiate yourselffolksonomy informs you –and you inform it!
Show screen shots includingticker at this point• Point out key features attractive torespondents and end users