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Digital 2013, Mark Treacy, LinkedIn


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Secondary Sales - Building Relationships with the World’s Professionals

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Digital 2013, Mark Treacy, LinkedIn

  1. 1. Digital Connections 201325th April 2013Building Relationships with the World’s ProfessionalsMark Treacy, International Account Director EMEA
  2. 2. LinkedIn’s Homepage in 2009
  3. 3. A Typical LinkedIn Homepage Today
  4. 4. Canada6m+USA75m+Brazil12m+Europe45m+Asia35m+Australia4m+Africa7m+Comscore Global Figures Feb 2013The world’s largest global professional networkMEMBERS WORLDWIDE+2 NewMEMBERS PER SECOND161M+MONTHLY UNIQUE VISITORS200M+UK12m+
  5. 5. EverywhereWork wherever ourmembers workInsightsBe great at whatyou doIdentityConnect, find, andbe foundGrowth is driven by the value we bring to our members
  6. 6. Identity: Your profile to the world
  7. 7. Insights: A Destination for Professional Content and InsightLI Today Influencers LinkedIn Groups Company Pages Slideshare Homepage
  8. 8. JobsContent6X
  9. 9. Q1 2013>27% LinkedIn Member VisitsEverywhere: Accessible Wherever our members work.
  10. 10. From coffee to couch. Everyday.iPad12am1am2am3am4am5am6am7am8am9am10am11am12pm1pm2pm3pm5pm6pm7pm9pm10pm11pmDesktop
  11. 11. HP: Company Page
  12. 12. Engaging followers with relevant content & insight
  13. 13. Scottish Development International: Engaging the C Suite14