The Role of Motivation and Role Models inIdentity Construction Process: Narratives ofCelebrity RestaurateursMagdalena Mark...
Motivation• Identity construction is of central importance to understandinghow individuals enact environment to be able to...
Research Problem• Achievement motivation drives individual action.• Individuals engage in continuous identity construction...
Conceptual FrameworkWe use the Optimal Distinctiveness Theory (ODT),which suggests that individuals are driven simultaneou...
What we do…(1) We analyse and compare how the stories change over time: orientation (setting and the character), abstrac...
o Purposive sampling• 5 cases of gourmet restaurateurs• available published sources• variance in level of expertise and fo...
Source Genre Focus on… Purpose Learning(Blumenthal, 2007) Reflective cookbook Expert chef Searching for the perfect recipe...
Findings (1) – Crafting the identity stories• The self-narratives help entrepreneurs construct the desiredidentities• The ...
Findings (2) – Dominant elements in the identity stories• Framing goals as learning goals is likely to emphasize the needf...
10o Exploring sources of motivation• Individuals setting performance goals seek comparison with theirrole models to in ord...
Preliminary conclusion & future research• Career stage, legitimacy seeking & identity work• Self-identity and “Fremdidenti...
Thank you!Any questions? Comments?12
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The role of motivation and role models in identity construction process narratives of celebrity restaurateurs markowska

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The role of motivation and role models in identity construction process narratives of celebrity restaurateurs markowska

  1. 1. The Role of Motivation and Role Models inIdentity Construction Process: Narratives ofCelebrity RestaurateursMagdalena Markowska &Friederike WelterRhetoric & Narratives in Management Research ConferenceBarcelona - March 25-27, 20131
  2. 2. Motivation• Identity construction is of central importance to understandinghow individuals enact environment to be able to achieve theirgoals (Farmer, Yao, & Kung-Mcintyre, 2011).• Identity construction is the process of internalizing self-viewsemerging from identification with particular role(s)• Entrepreneurial identity construction reflects the adjustmenttowards emerging aspirations of becoming an entrepreneur inorder to provide fit with the changing life goals (Thornborrow & Brown,2009).2
  3. 3. Research Problem• Achievement motivation drives individual action.• Individuals engage in continuous identity construction and re-construction by adapting their narratives about self• Narratives give meaning to the events, actions and objects.BUTHow does achievement motivation affect theprocess of identity formation?3
  4. 4. Conceptual FrameworkWe use the Optimal Distinctiveness Theory (ODT),which suggests that individuals are driven simultaneouslyby: the need for belonging and the need for distinctivenessTo create a congruent identity individuals engage inbalancing these two needs.4
  5. 5. What we do…(1) We analyse and compare how the stories change over time: orientation (setting and the character), abstract (summarizes the events or incidents of the story), complicating action (evaluative commentary on the events) and resolution/outcomes of the story or conflict(2) We explore what is the role of achievement motivation in thisprocess5
  6. 6. o Purposive sampling• 5 cases of gourmet restaurateurs• available published sources• variance in level of expertise and focuso Narrative approach• Suitable to discuss stories of lived experience• When unfolding process is important• Stories written are value laden, they give meaning to the events,actions and objectsMethod
  7. 7. Source Genre Focus on… Purpose Learning(Blumenthal, 2007) Reflective cookbook Expert chef Searching for the perfect recipe fora number of classic dishesDeliberate practice, attention todetails, searching for perfection(Blumenthal, 2010) Culinary adventurestoryExpert chef Capture the creativity process andsearch for perfectionExperimentation, cooperation,passion, understanding roots(Buford, 2007) Self-reflection &biographic descriptionExpert chef, Novice chef Present a profile of a renownedchef & describe the way towardsthis statusConsistency under pressure,repetition(Chelminski, 2006) Biography of a chef From novice to expertchefCapture the life & work ofBernard Loiseau as well as thedevelopment of Nouvelle CuisineSearching for perfection –attention to details, focus onmarketing & PRRedzepi (2010) Reflective cookbook From experienced toexpertThe story of the Nordic cuisineand the noma restaurantFreeing oneself from pastlearning(Ruhlman, 2000) Essay From novice to expertchefWhat distinguishes a great cheffrom an average one?Passion, attention to details(Ruhlman, 2009) Ethnography & self-reflectionNovice chef What is the essence of becoming achef?Basic skills, ratios, passion,(Keller, 2009) Reflective cookbook From novice toexperiencedHow to become a better homecook?Precision, repetition,experimentationNarrative Sources
  8. 8. Findings (1) – Crafting the identity stories• The self-narratives help entrepreneurs construct the desiredidentities• The level of effort put into construction of desired identitydepends on the salience and level of identification with theidentity.8“Like most chefs I’m competitiveand I like to get stuff right. I liketo master technical details andpractical problems.”“I like to be talkedpositively about.”
  9. 9. Findings (2) – Dominant elements in the identity stories• Framing goals as learning goals is likely to emphasize the needfor distinctiveness and thus stress these aspects in the self-narratives,• Framing goals as performance goals is likely to result in moreneed for belonging and thus emphasis on the aspects of theidentity that offer similarity to others.• Identification with role models facilitates emphasis on the similaraspects of the identity, especially early on in the career.9
  10. 10. 10o Exploring sources of motivation• Individuals setting performance goals seek comparison with theirrole models to in order to show that they can attain similar levelof performance• Individuals setting learning goals seek role models to be able toacquire higher level of competenceo Choosing the profession• Performance oriented individuals emphasize the possibility toobtain external recognition or need to prove oneself.• Learning oriented individuals emphasize the constant possibilityto challenge oneself as a rationale for becoming the restaurateurFindings (3) – Role models and identity work
  11. 11. Preliminary conclusion & future research• Career stage, legitimacy seeking & identity work• Self-identity and “Fremdidentitaet”, i.e. the identity displayedtowards society.• Celebrity aspect• Cultural context11
  12. 12. Thank you!Any questions? Comments?12

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