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Presentation Kristofer Sjoholm at EBU Conference "data in the newsroom"

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presentation given by Kristofer Sjoholm of SVT (Sweden) on the Valkompass and other data journalism projects at SVT.

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Presentation Kristofer Sjoholm at EBU Conference "data in the newsroom"

  1. 1. STATISTICAL METHODS AND DATA VISUALISATIONS FOR THE SWEDISH ELECTION 2018 Data in the News Room Munich, February 26 2018 Kristofer Sjöholm kristofer.sjoholm@svt.se @KristoferSjhlm
  2. 2. SOMETHING ABOUT ME Worked with web development, data and journalism since 1995 Head of data journalism team SVT Pejl 2010-2015 Project manager for the Voting Advice Applications and election result data in the elections 2018 Currently working on the EU Parliament Elections
  3. 3. Link
  4. 4. WHY VOTING ADVICE APPLICATIONS?
  5. 5. They are a fun and drives a lot of traffic to our digital plattforms
  6. 6. Alla 18år + Change from 2014 Ny mätpunkt Ny mätpunkt 4 out 10 Swedish voters used SVT:s VAA 2018
  7. 7. As a Public Service company we need to deliver an election coverage for ALL citizens
  8. 8. In countries with a high usage of VAA:s it has ha positive effect on the turnout – especially among young people and voters with low political interest. Source: Garzia, Trechler, De Angelis 2017
  9. 9. THE DATA COLLECTION TOOL IS CRUCIAL
  10. 10. THE CHALLENGE • 3 elections in the same day • 1 parliament election with 8 parties and 5.000 candidates • 290 different municipalities with 2300 party officials • 20 counties with 200 party officials • How do we get the super local questions and how can we get as many answer as possible?
  11. 11. FIRST PHASE QUESTIONS TO THE LOCAL PARTIES • The 5 most important questions that they will fight for in the local election • With these answers we constructed the local questions • In total we hade about 1500 different local questions
  12. 12. TEST EVERYTHING
  13. 13. BUILD PROTOTYPES
  14. 14. USER TESTING FROM START TO END
  15. 15. PANEL TEST THE QUESTIONS
  16. 16. BE TRANSPARENT
  17. 17. CO-OPERATION WITH 50 LOCAL NEWS PAPERS ALL OVER SWEDEN
  18. 18. OTHER MEDIA ORGANISATIONS PUBLISHED THE VAA TOO • Around 50 different local news papers published the Valkompass as well • We allowed them to have banner ads and count the traffic in their web statistics • We had a common release date together with them • They helped us with the selection of the local political questions
  19. 19. TELL A STORY WITH YOUR DATA
  20. 20. THE POLITICAL SPHERE Where do we find parties and their candidates?
  21. 21. HOW DID SWEDEN VOTE – CONSTITUENCY VISUALISATION
  22. 22. BUILD YOUR OWN POLITICAL MAJORITIES
  23. 23. WEB DATA VIZ + TV GRAPHICS = TRUE
  24. 24. Interactive web visualisations used for TV graphics
  25. 25. http://map.svt.se/?election=1&viz=change&party=sd&change_filter=5
  26. 26. http://map.svt.se/?election=1&viz=change&party=m&change_filter=-3
  27. 27. Open Source Development original from SVT Graphics Department
  28. 28. DATA ANALYTICS AFTER THE ELECTION
  29. 29. POLITICAL ANALYTICS BASED ON THE VAA ANSWERS
  30. 30. FINALLY
  31. 31. Machine learning and data will not turn the journalism we know upside down. It’s just new tools we need to learn and master in order to be relevant. Hire system developers, statisticians and data journalists and integrate them in the news room. Now.
  32. 32. THANK YOU https://www.svt.se/datajournalistik/election-showcase/ https://www.slideshare.net/KristoferSjholm/ Kristofer Sjöholm kristofer.sjoholm@svt.se @KristoferSjhlm

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