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Presentation Edenred marketing forum venise International Marketing Trends conference 2014

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Edenred
From money transaction
to data mangement

January 2014
Who is Edenred ?
2
The inventor of Ticket Restaurant...

Titre du document - date - Arial regular 8pts

©EDENRED. Confidential. Exclusively for internal use.

3
...Exported in 40 countries
Europe
Austria
Belgium
Bulgaria
Czech Republic
Finland
France
Germany

The Americas
Argentina
Peru
Brazil
United States
Chile
Uruguay
Colombia
Venezuela
Mexico

Greece
Hungary
Italy
Luxembourg
Netherlands
Poland
Portugal

Romania
Slovakia
Spain
Sweden
Switzerland
United Kingdom

Asia - Pacific
China
India
Japan
Singapore
South Korea
Taiwan
Turkey
Africa & Middle East
Lebanon
Morocco
South Africa
South Sudan

Titre du document - date - Arial regular 8pts

©EDENRED. Confidential. Exclusively for internal use.

4
A 50-year history
1962

1976

1

2000

2

2010

3

2014

4

Creation of
Edenred
Offer
diversification

Geographic
Extention
Invention of
meal
vouchers

©EDENRED. Confidential. Exclusively for internal use.

5
Edenred business model & expertise
Business Model

2 main value added

Build
Networks
One-to-one, Day-toDay relationship

Simplify
processes
Reduce process costs

©EDENRED. Confidential. Exclusively for internal use.

6

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Presentation Edenred marketing forum venise International Marketing Trends conference 2014

  • 1. Edenred From money transaction to data mangement January 2014
  • 3. The inventor of Ticket Restaurant... Titre du document - date - Arial regular 8pts ©EDENRED. Confidential. Exclusively for internal use. 3
  • 4. ...Exported in 40 countries Europe Austria Belgium Bulgaria Czech Republic Finland France Germany The Americas Argentina Peru Brazil United States Chile Uruguay Colombia Venezuela Mexico Greece Hungary Italy Luxembourg Netherlands Poland Portugal Romania Slovakia Spain Sweden Switzerland United Kingdom Asia - Pacific China India Japan Singapore South Korea Taiwan Turkey Africa & Middle East Lebanon Morocco South Africa South Sudan Titre du document - date - Arial regular 8pts ©EDENRED. Confidential. Exclusively for internal use. 4
  • 5. A 50-year history 1962 1976 1 2000 2 2010 3 2014 4 Creation of Edenred Offer diversification Geographic Extention Invention of meal vouchers ©EDENRED. Confidential. Exclusively for internal use. 5
  • 6. Edenred business model & expertise Business Model 2 main value added Build Networks One-to-one, Day-toDay relationship Simplify processes Reduce process costs ©EDENRED. Confidential. Exclusively for internal use. 6
  • 7. Where we are today… 2013 World leader in benefits Major player in B2B prepaid services 30% market share worldwide in benefits 40 countries, of which >60% in emerging markets 6,000 employees, of which 30% in sales 610k clients (companies and public institutions) 38m beneficiaries of our four families of solutions 1.3m affiliates (restaurants, service stations, etc.) ©EDENRED. Confidential. Exclusively for internal use. 7
  • 9. Increase and track relationships RELATIONSHIPS ENABLERS Benefic iaries Digital allowing to know Beneficiaries (individual account, …) Affiliates Solution strategy Programs Solution Services Direct relationship with Beneficiaries through web portals ©EDENRED. Confidential. Exclusively for internal use. 9
  • 10. From a transaction … … to a world of information Digital transition From transaction… Beneficiary … to information New business Affiliate Beneficiary Digital transactions Affiliate data collection Focus on the transaction with a first level of client’s programs customization, thanks to digital A world of information and interaction with stakeholders, creating growth opportunities Enrich the beneficiary experience through mobile Develop solutions for Affiliates & Beneficiaries market driver ©EDENRED. Confidential. Exclusively for internal use. 10
  • 12. Illustration NustriSavingsTM in the US ©EDENRED. Confidential. Exclusively for internal use. 12
  • 14. Innovate and launch new products Business developers Corporate venture capital Innovation pipeline BD seminar BD community view on the Partech deal flow open-innovation 58% digital solutions, > 30 solutions launched in 3 years ©EDENRED. Confidential. Exclusively for internal use. 14
  • 15. Takeaways New products Strategy to nurture a continuous innovation process Digitalization Digital as an enabler of new business opportunities Data management From a transaction to a world of information B&B Benefits and Behaviors: 2 key elements of Edenred business approach ©EDENRED. Confidential. Exclusively for internal use. 15
  • 16. Innovation is the ability to convert ideas into invoices L. Duncan Damien Joannes Business Developer Southern Europe Tel : +39 02 2690 4407 Cel : +39 342 1758930 E.mail: damien.joannes@edenred.com www.edenred.com Titre du document - date - Arial regular 8pts 16