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Keynote speech data innovation summit 2018 in Brussels

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Slides of the keynote speech by Dr. Pierre-Nicolas Schwab on Data Sovereignty at the 2018 Data Innovation Summit on 27 June 2018 in Brussels, Belgium.

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Keynote speech data innovation summit 2018 in Brussels

  1. 1. DR. PIERRE-NICOLAS SCHWAB BIG DATA MANAGER, RTBF CHAIRMAN, BIG DATA INITIATIVE, EUROPEAN BROADCASTING UNION Data Innovation Summit 27th June 2018 #DISUMMIT Data Sovereignty : our next priority after ethical algorithms
  2. 2. AGENDA 1. What has happened since my talk at DI Summit 2017 (ethics in AI) 2. Data sovereignty: our current challenge to leverage #AI at RTBF
  3. 3. AGENDA 1. What has happened since my talk at DI Summit 2017 (ethics in AI) 2. Data sovereignty: our current challenge to leverage #AI at RTBF
  4. 4. #AI AT RTBF • 4m€ project to create “public service” algorithms (a.o. recommendation algorithms) • Objectives : – avoid filter bubbles – ethical and transparent algorithms  #AI for good
  5. 5. FROM DI SUMMIT 2017 2 TYPES OF ALGORITHMIC THREATS 1. Technical limitations Racist chatbots, less-than-perfect image recognition 2. The vision behind the algorithms – Filter bubbles – Gender inequity – Insurance: personalization vs. risk sharing – Company’s commercial goals : « Netflix ’s metrics can not distinguish between an enriched life and addiction » Neil Hunt, Netflix CPO, RecSys 2014
  6. 6. WHAT HAS HAPPENED SINCE LAST YEAR • 08/17 : 1st FAT (Fairness Accountability Transparency) track at RecSys conf • 02/18 : inaugural FAT conference at NYU • 03/18 : Villani report with chapter on ethics • 05/18 : source code French universities selection algorithm made public • End 2018 : European Commission  broad ethical framework for AI in Europe
  7. 7. WHAT HAS HAPPENED SINCE LAST YEAR More transparency thanks to GDPR
  8. 8. AGENDA 1. What has happened since my talk at DI Summit 2017 (ethics in AI) 2. Data sovereignty: our current challenge to leverage #AI at RTBF
  9. 9. INFORMATION IS KEY TO SOCIETY • Some people still believe that – climate change is a hoax – we were created by God • Misinformation is a huge problem for the stability of our Society • Media websites should become central again
  10. 10. INTERNET USERS DON’T CONSUME NEWS … DIRECTLY • 50 Most visited websites : not a single news website but well – 4 porn websites – 19 local google websites • Situation of dependency for most website owners, especially news websites
  11. 11. GOOGLE AND FACEBOOK ECOSYSTEMS ARE MIDDLEMEN • >80% of referral traffic through FG and GOO • Any change can hit you: – vice.com : - 48% traffic after new FB algorithm deployed – LittleThings : 100 people laid off and firm bankrupt – Panda, Penguin, … all affect traffic
  12. 12. DATA SOVEREIGNTY : THE PATH TO INDEPENDENCE • Definition of data sovereignty – ownership / control of user data – 3rd-party data independence – ability to contact and attract users directly
  13. 13. DATA SOVEREIGNTY : A PRIORITY FOR MEDIA COMPANY • We aren’t used to talk to people directly • We must learn to leverage data to create direct relationships • We must decrease share of traffic from GOO and FB
  14. 14. WHAT WE ARE DOING AT RTBF • data is ours : no sharing, no buying • data is everywhere : data collection in all touchpoints (online + offline) • data is central : we concentrate user data in a central place (Single-Sign- On in our single point of entry) • Since 19 Feb 2018 : registration is mandatory to access RTBF services
  15. 15. WHAT WE ARE DOING AT RTBF 21 March 2018 : 1st broadcaster in Europe to offer full content portability  no more geoblocking (made possible thanks to SSO)
  16. 16. OUR ROADMAP FOR 2018-2019 • “Make our homepage great again”  several types of algorithmic personalization • 100% understanding of users’ behaviors • Leverage data (we will soon have a CRM manager !) • Bring even more added value services and great content to users
  17. 17. QUESTIONS ? • Let’s meet again at DI Summit 2019 to see our progresses • We are hiring data scientists (based in Liège)

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