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EUROPEAN CLOUD & HOSTING 
PROVIDER SURVEY 2014 
Research by Interxion 
November 2014
CLOUD AND HOSTING MARKET SURVEY 2014 
Last year we surveyed the industry to understand the 
impact of cloud services on th...
CLOUD AND HOSTING MARKET SURVEY 2014 
OUR FINDINGS INCLUDE: 
 A major shift in customer demand from traditional hosting t...
A MAJOR SHIFT IN CUSTOMER DEMAND 
 This year’s survey shows a major shift in 
4 
customer demand 
 Only 23% of responden...
IMPACT OF CLOUD ON REVENUES TO RISE 
 Today, cloud revenues represent a 
5 
relatively small share of respondents’ 
reven...
SERVICE PROVIDERS PREFER THEIR OWN DCs 
 The majority of respondents (76%) still 
6 
own and manage their own computing 
...
DCs ARE STILL INFRASTRUCTURE OF CHOICE 
 More than a third of service providers 
7 
(35%) have built their own data centr...
RISING COMPETITION FROM GLOBAL PLAYERS 
 In last year’s survey only 13% of 
8 
respondents considered international 
clou...
PORTFOLIO DIVERSIFICATION IS KEY 
 The shift in perception about the global 
9 
players clearly reflects a heating up of ...
FURTHER READING 
 Interxion – The Evolution of the European Cloud Market 
 InfoWorld - Try again, cloud contenders: Amaz...
Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vi...
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European cloud and hosting market survey 2014

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Last year we surveyed the industry to understand the impact of cloud services on the European hosting market. We wanted to give you an insight into what the industry as a whole is experiencing and how it is managing change; to give you a context for thinking about your own experiences and strategies.

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European cloud and hosting market survey 2014

  1. 1. EUROPEAN CLOUD & HOSTING PROVIDER SURVEY 2014 Research by Interxion November 2014
  2. 2. CLOUD AND HOSTING MARKET SURVEY 2014 Last year we surveyed the industry to understand the impact of cloud services on the European hosting market. We wanted to give you an insight into what the industry as a whole is experiencing and how it is managing change; to give you a context for thinking about your own experiences and strategies. We ran a survey again this year to see how, if at all, things have changed … 2 Read our key findings from 2013 Download the 2013 whitepaper ‘The Evolution of the European Cloud Market
  3. 3. CLOUD AND HOSTING MARKET SURVEY 2014 OUR FINDINGS INCLUDE:  A major shift in customer demand from traditional hosting to 3 IaaS  The impact of cloud on revenues is expected to rise  Service providers still prefer to own and operate their IT infrastructure  Data centres or server rooms are still the infrastructure of choice  Competition is increasing from the global cloud platforms  Customer focus and portfolio diversification are key strategies for protecting market share against these global players
  4. 4. A MAJOR SHIFT IN CUSTOMER DEMAND  This year’s survey shows a major shift in 4 customer demand  Only 23% of respondents still see strongest demand for traditional hosting services, versus 56% last year  These figures indicate a market in flux. Enterprise cloud adoption is picking up and enterprises are engaging with local service providers to migrate to the cloud.
  5. 5. IMPACT OF CLOUD ON REVENUES TO RISE  Today, cloud revenues represent a 5 relatively small share of respondents’ revenues  But respondents do expect significant growth within the next three years  12% of respondents indicate that IaaS represents 60% or more of last year’s revenues, but this percentage doubles to 24% when asked to estimate revenue share in 2016
  6. 6. SERVICE PROVIDERS PREFER THEIR OWN DCs  The majority of respondents (76%) still 6 own and manage their own computing infrastructure located in either their own or a third-party data centre  This does mean that almost a quarter of our respondents (24%) are using only cloud infrastructure – where the hardware is owned and managed by a cloud provider – as their only hosting platform
  7. 7. DCs ARE STILL INFRASTRUCTURE OF CHOICE  More than a third of service providers 7 (35%) have built their own data centre and use it as their primary site  Another 38% of service providers use a third-party data centre  The remaining 27% use a cloud infrastructure as their primary platform. Most likely, these respondents prefer to be asset light and use the infrastructure of other cloud service providers.
  8. 8. RISING COMPETITION FROM GLOBAL PLAYERS  In last year’s survey only 13% of 8 respondents considered international cloud providers to be their main competition  This year that number has risen sharply to 37%  Clearly there is a significant shift of perception of global cloud platforms as being more foe than friend
  9. 9. PORTFOLIO DIVERSIFICATION IS KEY  The shift in perception about the global 9 players clearly reflects a heating up of competition in the European hosting market  We were therefore particularly interested in what our respondents had to say about the strategies they’re using, in order to differentiate themselves from the competition  We’ve found that most respondents use more than five of the suggested strategies at the same time
  10. 10. FURTHER READING  Interxion – The Evolution of the European Cloud Market  InfoWorld - Try again, cloud contenders: Amazon, Google, and 10 Microsoft have won  ZDNet - Europe's new data laws: Just how many cloud vendors would comply?  Data Center Knowledge - How AWS, Google, Microsoft and SoftLayer will Change the Hosting Market  Barron’s - Microsoft: Is The Cloud Just Bringing Down Their Profit? Asks Morgan Stanley  Forbes - Predicting Enterprise Cloud Computing Growth
  11. 11. Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich www.interxion.com THANK YOU Download the full report here

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