WHAT’S NEXT FOR THE
CLOUD THE NORDICS?
Survey data: Nordics v EU market trends

November 2013
CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in the Nordics and in Europe to examine the current st...
DATA CENTRE OF CHOICE
Unlike the rest of the EU, self-owned data
centres are the data centre of choice for
Nordic cloud an...
CUSTOMER DEMAND TODAY
Demand for traditional hosting exceeds demand for cloud in the Nordics



4

Demand for Cloud (IaaS...
CLOUD REVENUE SHARE 2012 TO 2015
However, the majority expect the cloud wave to hit within the next 3 years



5

59% of ...
REVENUE IMPACT OF CLOUD
83% of Nordic respondents are positive about the revenue impact of cloud



6

Of all those surve...
KEY COMPETITORS
Service providers in the Nordics face more overseas competition from the U.S. than the rest
of Europe



...
STRATEGIES TO LEVERAGE CLOUD
The top 3 strategies by Nordic cloud and hosting service providers




8

Looking underneat...
THANK
YOU

Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Sto...
Upcoming SlideShare
Loading in …5
×

What's next for the cloud in the Nordics?

729 views

Published on

In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud.

This presentation looks at the survey data from the Nordics and the EU as a whole, comparing them to provide insight into the similarities and differences in these two markets.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
729
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What's next for the cloud in the Nordics?

  1. 1. WHAT’S NEXT FOR THE CLOUD THE NORDICS? Survey data: Nordics v EU market trends November 2013
  2. 2. CLOUD & HOSTING PROVIDERS SURVEY We surveyed 400+ service providers in the Nordics and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud? 2
  3. 3. DATA CENTRE OF CHOICE Unlike the rest of the EU, self-owned data centres are the data centre of choice for Nordic cloud and hosting providers Second most popular in the Nordics are CNDCs  3  In the EU, the Netherlands scored highest for use of CNDCs with 75%. Spain, on the other hand scored just 8% for preferring CNDCs
  4. 4. CUSTOMER DEMAND TODAY Demand for traditional hosting exceeds demand for cloud in the Nordics  4 Demand for Cloud (IaaS) and Applications (SaaS) close to EU averages
  5. 5. CLOUD REVENUE SHARE 2012 TO 2015 However, the majority expect the cloud wave to hit within the next 3 years  5 59% of Nordic respondents expect 40-100% of revenues to come from cloud by 2015
  6. 6. REVENUE IMPACT OF CLOUD 83% of Nordic respondents are positive about the revenue impact of cloud  6 Of all those surveyed, only Spain were more optimistic than the Nordics in this respect
  7. 7. KEY COMPETITORS Service providers in the Nordics face more overseas competition from the U.S. than the rest of Europe  7 The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements
  8. 8. STRATEGIES TO LEVERAGE CLOUD The top 3 strategies by Nordic cloud and hosting service providers   8 Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
  9. 9. THANK YOU Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich www.interxion.com

×