Uk Online Marketing St

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  • Uk Online Marketing St

    1. 1. UK P/T Online Marketing Shaun Tavares Associate Director of Online & New Media Marketing 2 July, 2008
    2. 2. Video Advertising
    3. 3. Video/VOD Insights <ul><li>Recent studies show online users feel video provides more of an opportunity to learn about products or services than television </li></ul><ul><li>Users felt that videos help to describe brands as innovative </li></ul><ul><li>Video perceived as fun and exciting way to engage with consumers </li></ul><ul><li>Consumers are three times as likely to replay videos as they are to click through on standard image/banner ads. </li></ul><ul><li>Source: Google & AOL research through TNS Global 2008 </li></ul>
    4. 4. The Future of Online Video <ul><li>No limit to file sizes </li></ul><ul><li>Full Screen </li></ul><ul><li>Format Neutral </li></ul><ul><li>Interactivity </li></ul><ul><li>Convergence </li></ul>
    5. 5. Video Channels – go where users go
    6. 6. Computing For Seniors FD Marketing Campaign <ul><li>Computing for Seniors – Hot Topic within bookscan </li></ul><ul><li>Campaign Objectives: </li></ul><ul><li>Target Grandparents through traditional Marketing </li></ul><ul><li>Target younger audience – typcially called upon by parents and grandparents to help with computer issues </li></ul><ul><li>Creative: </li></ul><ul><li>Produce a video promoting the book in a fun and engaging way </li></ul><ul><li>Distribution Channel: </li></ul><ul><li>YouTube </li></ul><ul><li>Campaign to drive views : </li></ul><ul><li>Video link via email newsletter to 360,000 subscribers </li></ul>
    7. 8. Campaign Highlights <ul><li>28,100 views todate </li></ul><ul><li>65 Comments </li></ul>
    8. 10. Video Stations in accounts <ul><li>Currently working with Foyles to develop instore video stations </li></ul>
    9. 11. Mobile Video <ul><li>Increase in Mobile video usage </li></ul><ul><li>Powerful sales tool for reps in field </li></ul><ul><li>New Blackberry Bold – flash video capability </li></ul>

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