Insights and social listening


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Insights and social listening

  1. 1. Insights and Social Listening Intersoc ial
  2. 2. The Social Media Return On Investment (ROI) Cycle 2
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  4. 4. Stage 1: LaunchDuring this stage, 100% of a company’s focus is on launching the Big 4: LinkedIn,Facebook, Twitter and YouTube. Some companies focus on the Big 4 Plus More, whichinclude things like Flickr, e-newsletters, blogs, SlideShare and other social mediaplatforms. But most companies kick things off by quickly getting into the Big 4 simplyas a way to have a social media presence.The approach during this Launch stage is very executional with very little longtermplanning. The primary objective is simply to get started. Of course, the best way tostart any marketing initiative is to begin with an analysis of your target market’s needsand how your initiative might meet those needs, but the Social Media Return OnInvestment (ROI) Cycle is based on reality, not best practices. In other words, mostcompanies just jump into social media with very little forethought, even though bestpractices would be to do some advanced planning.Unfortunately, the results of the Stage 1 process are negligible. Oh, sure, you’ll be ableto claim that you’ve “got a social media campaign,” but you won’t really see muchtraction unless you move onto Stage 2. 4
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  6. 6. Stage 2: ManagementDuring this stage, roughly 60% of a company’s efforts are focused on the Big 4 (or theBig 4 Plus More). About 10% of the focus is on creative (content creation) and offerdevelopment, 20% on tracking quantitative metrics such as traffic, inboundlinks, Facebook likes, etc., and about 10% on qualitative metrics such as brandsentiment, survey results and customer polls.The approach during the Management stage is still very tactical, but the focus is onmid-term instead of short-term results, which is good. The objective at this stage is toengage prospects and customers in some way that gets them to connect with thebrand. Ideally, this would mean buying something, but it can also mean downloading awhite paper, Liking a Facebook page, responding to a survey or any other tangibleevidence that they’re connecting with your brand. The results during the Managementstage are typically a little better than the results during the Launch stage, but they’restill not as good as they can be. Which brings us to Stage 3: Optimization. 6
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  8. 8. Stage 3: OptimizationMost companies today are still at either Stage 1 or Stage 2. But there are alsocompanies have started to reach Stage 3. In this stage, about 25% of the focus is onthe Big 4 Plus More and about 30% is evenly split among creative and offerdevelopment, quantitative metrics and qualitative metrics. About 25% of the focus ison improving conversion and optimization of campaigns. Improving conversion andoptimization means tracking inbound leads and traffic across social media platformsusing Atlas and Dart tracking and watching those leads turn into customers, either one-commerce landing pages or through B2B lead generation programs. It also meanstesting your way into success with social media campaigns. The final 20% of acompany’s efforts in Stage 3 include measuring the success of your campaign on anROI basis. That means you can measure a social media campaign on an ROI basis.The process involves understanding your Customer Lifetime Value (the total revenuethe average customer generates for your business during the lifetime of theirengagement with you), then using your Customer Lifetime Value (CLV) to compare it tothe results generated by your social media campaign. 8
  9. 9. Measuring Your SME’s Impact:Monitoring Social Media on the Web 9
  10. 10. To run a general search, type your search term into the search box: 10
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  12. 12. 1 On the top left corner, notice the table with numbers. These numbers provide a rough snapshot of the search results – their popularity and general public sentiment about the topic. You can run the mouse over each number for an explanation of the metric. 12
  13. 13. 2 Underneath the table on the left-hand column are other metrics presented as bar graphs. These are useful summaries of what topics your keyword is associated with, who the top users are that are interested in your search term, and what sources have the most mentions of your keyword. You will also notice a “Top Hashtags” section. Hashtags are used to categorize and share conversations on Twitter. If you’d like to learn more, see our Twitter’s tutorial.3 Next to each result is a colored dot that represents that post’s sentiment, along with an icon that signifies the original source of the content. A green dot means the content is determined as positive, grey means neutral, and red means negative. The sentiment results are 70% accurate, based off research on the results, so reference them with caution. 13
  14. 14. 4 Narrowing Your Sources: If you’re interested in seeing a certain type of content, Social Mention lets you sort by source. Click on the source you’re looking for at the top of the screen. Some of the common sources include:  Microblogs - allow users to write posts up to a certain character limit. These updates are posted by users of social networking sites such as Facebook and Twitter.  Blogs - Lengthier posts that include articles, essays, and opinionated notes.  Comments - These are posts by users on forums, blogs, message boards, discussion boards, and news comment sections. During testing of Social Mention, it does not appear that the “Comments” results are comprehensive. Searching comments on Social Mention does, however, provide a snapshot of what’s being said. 14
  15. 15. 5 After you have run a search, you can further narrow down results to exclude any spam or frequent users posting irrelevant content. For example, if the results are not useful because of frequent posts from a user you are not interested in, you can choose to not show posts from them. To do so, click on the advanced search option next to the search box. Then, you can exclude specific users, exclude certain keywords, or specify the location of mentions that you are interested in. 15
  16. 16. Return to the main page of Social Mention. Suppose you are only interested inmentions of your search term on Twitter, for example. Enter in your search, thenclick on “or select social media sources.” Check the Twitter box, then run yoursearch.This method allows you to further narrow down your sources by checking only thoseyou are interested in. For Twitter-specific searches, it may be useful to search thehashtags associated with your keyword or topic, to narrow down your results. 16
  17. 17. Your Wildfire Account is the centralplace to build, edit, and publish all of your Wildfire campaigns. 17
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  19. 19. 1 After signing in, select the Company Settings tab in the left side of the Dashboard to personalize your profile. Click on the “Basic Info” tab to set your Industry type, timezone, website URL, a short company’s description and its email address. Also you can select a picture from your computer that will be used as your profile picture, for instance the logo of your company. When you are done, click on “Save”. 19
  20. 20. Add the Facebook pages, Twitter usernames and email connections that you want connected to this company.Please note that, as with the basic information and locations, you will create separate social properties for eachcompany in your account.Click the gear icon to go to your company settings, then select “Social Properties.” Social properties are dividedinto those that you own or administer ("Your Properties"), and those that you do not own or administer ("TrackedProperties"). Wildfire analytics will pull information from both the properties you own and properties you do notown to display analytics. To add a property you administer to Your Properties, click Add button and follow the on-screen instructions to allow permissions and connect your Facebook/Twitter account. Remove properties by A pop-up window will clicking "Remove" ask you to authorize next to the name of Wildfire Suite to use the property. your (Facebook/ Twitter) account. Select Authorize app button to continue. 20
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  22. 22. What Promotion Format Should You Choose?Option 1: Sweepstakes Campaigns Option 2: Contest CampaignsSweepstakes vs. Contests - what’s the difference? What is a user-generated contest?In a sweepstakes the winners are selected by a random draw; Entrants submit their original work (e.g.there is no skill involved in winning a sweepstakes. In a contest photo, video, essay, recipe, t-shirt design, etc.) and eitherthe winners are selected either by a jury or audience voting or a public voting, the company, or a combination of both willcombination of both and the entries are evaluated according to determine the winner(s). Available contest formats:the skill of the submission (e.g. a photo contest or a recipe  Video contestscontest).  Image contests (e.g. photo, logo, design)Why run a sweepstakes?  Essay contests (e.g. story, recipe, poem, idea)Sweepstakes are a powerful way to:  Multi-media contests (combination of essays, photos build your email or mailing list and/or videos) increase your fan base on your company social network page Why run a contest? drive traffic to your social network page or website Contests are a powerful way to: gather survey data (e.g. entrant must complete a brief survey  increase brand awareness before entering the sweeps)  build a sense of community around your brand educate customers (e.g. you can show prospective entrants a  gather customer stories and identify ardent fans video and ask them questions about it in your entry form)  increase your fan base on your company Facebook page build brand awareness  drive traffic to your Facebook page or website Option 3: Coupon/Giveaway Campaigns What type of promotions can I distribute? You can use our application to distribute coupons, vouchers or give-aways within the social networks and from your website. Why distribute coupons/giveaways?  to encourage sales (e.g. of excess inventory)  to spread the word about a new product  to drive traffic to a company’s website  to generate leads or collect customer data (e.g. by having entrants complete an entry form before accessing their coupon)  to increase your fan base on your company Facebook page  to build brand awareness How are the coupons redeemed?  Online: coupon contains a unique code that’s compatible with your online shopping cart  Offline: recipient can print out coupon and present it in store 22
  23. 23. 2 Getting Started with PromotionsOnce you have chosen the app you would like to use, you will see thepromotion builder interface, which is broken down into tabs that willallow you to build out your promotion step-by-step. All campaign typesbegin with the “Campaign Details” and “Timeline” tabs, and end with the“Banners” and “Publish” tabs. In-between, certain promotion types haveunique steps. 23
  24. 24. Building a Sweepstakes Campaign Details Tab: The campaign details tab is where you’ll enter the specifics about your promotion; including the name of the promotion, a description of any prizes entrants stand to win, and instructions or special conditions that govern how the promotion will run. Next to each entry field is a red question mark that, when mouse is over will give further instruction on filling the template. 24
  25. 25. Timeline Tab: Filling out the timeline tab is the second step in building any promotion and is where you will be prompted to outlinethe length of your campaign. Most promotion timelines are segmented into three general periods: campaign starts, campaignends, and campaign offline. The difference between campaign end and campaign offline is that after a campaign is over it can remainvisible in the space it was published until the offline date is reached. The maximum amount of time for this is 90 days. Thesignificance of each is contextual, depending on the type of promotion. For instance, for a coupon campaign, the timeline consists of“campaign starts,” “campaign ends,” and “coupon expires.” The overall idea, however, remains consistent. Also, note that timeperiods are mutually exclusive. In other words, for a contest promotion, the submission period cannot overlap the voting period.Time zones can be changed by clicking the red acronyms listed just right of the start/stop times for each period. Finally, keep in minda promotion will not appear, even after being published and added to Facebook, until the timeline start date has passed. 25
  26. 26. Entry Form Tab: The entry form tab is used for most promotion types, but not all, and is where you will decide what information isrequired from users as part of their participation in your promotion. For instance, you might ask that they provide their homeaddress, phone number, and gender to successfully submit an entry into your promotion. If you are using the standard level of our app orhigher, you will be able to customize your entry form with additional drag-and-drop fields. To make changes to any field that you haveadded to your entry form, mouse over and click the red “edit” link. Once you are editing a field, a checkbox will appear that says ‘Thisfield is required.’ Toggling this box determines whether or not a field will be mandatory. Video, photo, and essay contest promotions will also feature three gray “page” buttons running across the top of the entry form tab in the builder, the middle of which is titled “Upload Entry.” Here you can edit how users will submit their media to a contest. Notice that to the left of the entry form page and under the drag- and-drop options are two more prompts, “Define Campaign Eligibility” and “Define URL Re-Direct.” Define Campaign Eligibility allows you to restrict certain users from participating in your promotion by age or geographic location. The location feature can be as specific as U.S. state. The URL re-direct allows you to insert a unique URL as the destination to which users will be forwarded after entering your promotion. This feature is reserved for the standard level of all of our apps EXCEPT for the coupon which does not include a re-direct option. 26
  27. 27. Banners TabThe banners tab is one of the laststeps for building out anypromotion. You will be prompted toupload up to threeimages, depending on the type ofpromotion you are building. Thesewill serve as the graphics for anddefine the aesthetic of yourpromotion. Dimensions are listedon the generic banner fields, andfor the header banner, it isrecommended that all criticalinformation is kept to within the520 pixel constraint. This ensuresthat when the picture resizes fromthe tab view of 520 pixels to thecanvas view of 760 pixels in widthon Facebook, it will not appear “cutoff.” Custom header banners areonly unlocked with standard pricingand above. The regular 250x300pixel center banner will displaybelow the header banner on thepromotion and serve as a visualfocal point for the campaign. Thefeed banner is the image that willdisplay alongside news stories andupdates as people share andinteract with your promotion. 27
  28. 28. Rules TabThe rules tab is where you will outline the guidelines for your promotion, specify prize redemption details, as well as underlineyour rights and those participating in the promotion. Though thoroughness and transparency are highly advisable, this sectionneed not be completely exhaustive. Wildfire does not provide legal counsel in-house, and your privacy statement, rules anddisclosure will be up to you. 28
  29. 29. Publish TabThe publish tab is the final step in all promotions. When you click “publish now” next to any of the four campaign channels, youwill be prompted to pay for the promotion with either a PayPal account or directly with a credit/debit card. Publishing in and ofitself does not make your promotion go “live” on Facebook, Twitter or other websites, though it is the first step. 29
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  31. 31. 3 MonitorMonitor is a juxtaposition tool allowing you to search and compare the Facebook and Twitter presence of differentbrands and organizations. Facebook likes, Twitter follows, and Check Ins are all used to measure companies against oneanother. Drawing such comparisons is as simple as typing names of interest into the text field, and allowing Monitor toauto-complete your query. 31
  32. 32. Click compare, and track each entity’s trend. To save a drawn comparison, click "save" and it will be filed under "savedcomparisons." Under the same heading, "My Connections" stores all comparisons automatically generated from any socialproperties you included under "Settings" in your promotion builder.Monitor’s comparison tables now include checkboxes next to each social property included in a comparison so that users mayadjust the number of properties viewable in the table. This will allow users to create larger comparisons without the fear ofcluttering the chart with too many properties at one time.If a name does not auto-complete in Monitors text fields, this means the social media property in question is not already in thesystem, in which case youll need to copy and paste the URL for a facebook page or twitter user directly into Monitor. 32
  33. 33. To view the leader board powered by Monitor, where information about the best performing brands on Twitter and Facebook isexhibited, you need to be logged out of your Wildfire account. The leader board is open to public viewing and automaticallyupdates to reflect jostling between brands as their social media performance changes. Facebook properties can be comparedby likes or check ins, and Twitter entities by followers, tweets and following. 33
  34. 34. Competitor Engagement Benchmarks for Monitor:In addition to Like and Check-In comparisons, Monitor users can now view engagement comparisons for Facebook Fan Pagesthat they specify. The data is Facebook’s 7-day rolling total of the ‘People Talking About This’ metric (the same number you cansee on everyone’s Facebook page). Monitor users may still view data on a daily or cumulative basis, but may now also view thecomparison chart for any date range going back to January 3, 2012. Note that engagement comparisons are only available tologged-in users (i.e., this functionality is not available to the general public). 34
  35. 35. Engagement Rate DataMonitor users can also now view "Engagement Rate" data for Facebook Fan Pages that they specify. A Pages Engagement Rateis calculated by dividing its People Talking About This metric by its total number of Likes. This data may be viewed on a daily orcumulative basis, and may also view the data for any date range going back to January 3, 2012. 35
  36. 36. Why XeeMe? Don’t make your friends search through hundreds of social networks and sites Don’t make them guessing if you are there or not Don’t just “hope” somebody will find you through search Nothing is more annoying then reading a post or comment and no way to know more about the author YOU can do a lot to be more approachable and get way more connections 36
  37. 37. XeeMe’s registration form Register to XeeMe with your Facebook account 37
  38. 38. 1 2 3 45 6 7 8 38
  39. 39. 1 The Whats Up Status Line: Its a status line that is displayed at your XeeMe. Your XeeMe may be seen more often than any other status line. Its like a status line on your business card that dynamically changes content whenever you change it. Keep it up to date!2 Your photo is a key and very unique logo-like personal brand element3 XeeMe Social Scorecard: You will find three core datapoints for each graph in this powerful social media benchmark: 1) The general average value in darker green 2) Your own achievement in comparison with the dark blue bar 3) The top achiever with the "bullet graph" to the very right Popularity The number of visits to your XeeMe Engagement The number of visits you paid to your contacts from XeeMe Connections The number of contacts in your XeeMe (across all networks) 39
  40. 40. 4 Presence Completeness: --- Your XeeMe Profile --- 1) Photo - As a courtesy to everybody visiting your XeeMe. 2) Country - Share at least your country with others. 3) Short Bio - The short bio is on top of your public XeeMe - dont miss it. 4) Birthday / Gender - Complete your birthday and gender (will never be shown) 5) Interests - Share your personal and professional interests --- Your Social Network Presence --- 6) Social Networks on XeeMe - Have at least 3 of your social profiles listed 7) Contacts - Add your contacts. Have at least 25 to start with. 8) Visits - Share your XeeMe with contacts and grow visits to at least 50 9) Applications - Install at least FOCUS to manage your engagements. 10) Company association - Associate your profile with your company Each of the 10 aspects account for 10% completeness. Your XeeMe may be the first touchpoint for many new contacts, before they visit any of your social media profiles.5 Your top social presences is a list of all social networks that you participate in 40
  41. 41. Weekly average social traffic on your XeeMee Total social traffic on your XeeMe since you started You can use XeeCreds (XeeMe credits) for advertising6XeeScore - Your Social Presence ValueWhat means Social Presence Value? The value of your social presence can be determined by the level ofattractiveness. The more people visit your social presence (meaning all your profiles and networks) the higherits value.How do we compute the XeeScore? We track all the visits from your XeeMe to your social sites. The more visitsyou are getting the higher your score. We track and compute the value daily, taking the last 7 days and the last 4weeks in consideration.How can I grow my score? Share your XeeMe URL on every post you do, on every comment, in your emailsignature, on your presentations and add it as your primary go to URL on every social media profile. This allowspeople to quickly check you out and get in touch on networks they prefer and gives you social connections - andan increase in score.What does NOT count? If you visit your sites yourself it does not count. Visitors who just visit your XeeMe butthen go away, gets no score. Your own activities in the social web i.e. Twitter, Facebook etc. does not count (weare not an activity score). 41
  42. 42. 7 8Presence Development Network Development1) Your XeeScore is your key measurement "You can only 1) The larger the base the broader your reach Asmanage what you can measure - and what you can you progress, your XeeMe will be in front ofmanage can get done" The XeeScore is the quintessential people before they chose to visit you on any socialnumber representing your Social Presence Value. Its a network. Make it attractive and inviting. Yourkey value that is created through visits from others based photo, your bio, your background data should be allon its attractivness and your ability to advocate it. on.2) Presence Definition Your presence is the sum of all 2) Growth through referrals Grow your networkprofiles you setup and maintain in the social web. The through referrals. Your referral contacts build theirmore you share your entire presence, thellllrger your social presence so you have it easier to find andnework and the more attractie your content, the higher connect with them. Each of the referred friendsthe social traffic from and to your XeeMe. build their own network and help further grow your3) Its all about PRESENCE VALUE The Presence Value is own.determined by a series of factors includin Inbound and 3) Outreach XeeMe has a powerful socialOutbound Social Traffic as well as the Amplification Value relationship manager. Once you reach a certain(the differnce betweeninbound and outbound traffic). level you can install it and bring even more value toXeeScore is the one number that is important to monitor your social presence.presence value. 42
  43. 43. Search and followpeople in XeeMe 43
  44. 44. XeeScore Report shows the XeeScore overtime on a daily base for the last 30 days What does it measure? It measures how attractive your Social Presence is to a visitor of your XeeMe by tracking all visits FROM your XeeMe to the social sites you listed as a Key Performance Indicator (KPIs) in the Social Presence Value. It’s basically the sum of your social traffic to your entire presence. How can you improve? Your most significant influence is to share your XeeMe as wide as possible (Approachability). However the XeeScore is actually created by the visits from others. 44
  45. 45. What does it tell you? 1) It indicates how many people are interested in your social presence 2) The more people know about your XeeMe the higher the visits 3) Active networker see several thousand visits per month 4) High numbers indicate that you are open and approachable to others 5) Low numbers indicate that you are not very interested in engaging with others How can you improve? 1) Share your XeeMe in your email signature and on your social network profilesProfile View Report shows the number of visits to your 2) Sign blog posts or comments always with Each time your XeeMe is visited from somebody 3) Wherever somebody want to get in touchother than you, we record the visit. with you, ensure they find your XeeMe 4) Keep in touch with other XeeMe users and learn how they grow their numbers 45
  46. 46. What does it tell you? 1) It indicates how relevant your various profiles are to your contacts 2) It gives you a good idea on which networks you need to be more present 3) You get an idea how important variety andSocial Traffic Report shows how often network diversity isvisitors on your XeeMe visited the 4) You may want to reposition some of yourrespective profiles. networks on your XeeMe 5) You may want to expand your overall presence to other places How can you improve? 1) Share your XeeMe in your email signature and on your social network profiles 2) Sign blog posts or comments always with 3) Wherever somebody want to get in touch with you, ensure they find your XeeMe 4) Keep in touch with other XeeMe users and learn how they grow their numbers 46
  47. 47. What does it tell you? 1) You see which networks and sites are most preferred by your contacts 2) It indicates the level of attention you should pay to those networks 3) Higher numbers indicate people prefer to look you up on those sites 4) Lower numbers indicate that this sites are less frequently visited 5) The position of the network on your XeeMe may helpNetwork Relevance Report shows your 25 most relevant networks. It direct visitstells you how relevant the respective networks are based on visits How can you improve? 1) Groups are interesting, make sure your group links arefrom your contacts to those social networks. Each time a visitor of in the groups tabyour XeeMe clicks on any of your sites like LinkedIn, Facebook, 2) Add all your sites and networks so you get even moreTwitter, Blog, Website etc to visits you there is reported here. NOTE: detailed reportsThis is not traffic TO your XeeMe but the level of engagement FROM 3) Provide a short description of each linkyour XeeMe to your actual social network or site. 4) Keep the list on the first tab to less than 15 entries. 5) Share how intense you use networks by setting it on your XeeMe. 47
  48. 48. What does it tell you? 1) How active you are with your contacts. 2) A growing number indicates more activities with your contacts over time 3) A declining number indicates your activity with your contacts is declining 4) Less than 50,000 per month indicates moderate to low engagement 5) Power networker see more than 200,000 points per month How can you improve? 1) Visit your contacts more often in the social webSocial Capital Report summarizes all your social engagement 2) Send notes to your contacts from XeeMe. You keepactivities in XeeMe that are related to activities supporting a record and get pointscollaboration, engagement or contribution to your contact ecosystem. 3) Add contacts to Flights and gain with every singleThe report counts visits to your contacts, notes you make about them task completion 4) Adding social sites to your clients help you engageor send them, activities in Flights! and other similar activities. It is on a wider variety of sitesyour investment in the relationship building process. 5) Motivate your contacts to collaborate in XeeMe and strengthen the relationships 48
  49. 49. What does it tell you? 1) How much attention you receive from other XeeMe user 2) The development over time indicates increase or decrease in engagement 3) Below 50 indicates that nobody in XeeMe is really engaged with you 4) Over 1,000 per month means, your contacts are very engaged with you 5) You may want to watch trends over timeSocial Attention Report shows you the social attention you receive from other How can you improve?XeeMe user as they engage in various ways with you. The number is an 1) Share your XeeMe with your contacts andaccumulation of social capital when people add you to their Flights! view your you increase the level of attentionprofile, send you a message, keep notes about you and so forth. We do not 2) Create Contests with XeeMe/Compete! toreport any details about who is engaging with you and what exactly they do - increase the level of engagementbut you get a good indication from the meta data we accumulate. 3) Leverage XeeMe/Braino! for short education programs to increase attention 4) Invite your contacts to collaborate with you for instance in Flights! 49
  50. 50. Personalize yourXeeMe account 50
  51. 51. XeeMe Profile Settings 51
  52. 52. Make your XeeMe look good The 7 most important setup tips:  Make sure you have your photo up  Have a short and sweet bio  Have ALL your social sites on it  Add your online groups under “groups”  Add your other sites and social tools under “Others”  Share what’s on top of your mind – and if it is to sell something that’s fine too  SEO your XeeMe  Upload your contacts  Share your XeeMe with your friends 52
  53. 53. Tip #1 Upload your photoYour photo is a key and very unique logo-like personal brand element DO! It’s all the same person! 53
  54. 54. Tip #2 A short and sweet bio Be professional but personal – short, yet informative The XeeMe bio will most likely be your most read bio!Example: 54
  55. 55. Tip #3 Complete your social presence Give your contacts and the one you like to get the widest choice possible. 55
  56. 56. Tip #4 Share what’s on top of your mind An ongoing and up to date way to share your most important ideas, concerns or business opportunities – and it can be automatically tweeted. 56
  57. 57. Tip#5: Adding Google Analytics  Register for Google Analytics  Take your Account ID from the cryptic code you will see  Enter the ID into the Google Analytics field in your Profile Settings in XeeMe<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-XXXXXXXX-X]); _gaq.push([_trackPageview]);… more code 57
  58. 58. Tip #6 – Setup your Social Address Book Unlike your manually managed old address book – this is a dynamic social profile repository – Upload your contacts 58
  59. 59. Tip #7 Let your contacts know how to find you This is NOT an invitation to get another network Just let your friends know where you are – so they can connect 59
  60. 60. Best practices summary Make sure you have your photo up Have a short and sweet bio Have ALL your social sites on it Share what’s on top of your mind – and if it is to sell something that’s fine too SEO your XeeMe Upload your contacts Share your XeeMe with your friends 60
  61. 61. The ultimate goal – as many visits as possible Once you have setup your XeeMe well and you introduced it to your friends, your “Profile Completeness” should be > 80% Now enter phase II and make sure your XeeMe is everywhere you want to be found: On LinkedIn, Twitter, Facebook, Google+, YouTube, Slideshare, Quora, etc. 61
  62. 62. HootSuite is the Social Media Dashboard! Rather than being a social network, HootSuite allows you to connect to multiple social networks from one1 website. HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics. 62
  63. 63. 4 3 2 5 6 63
  64. 64. Getting Started with HootSuite 1 2 3 Creating tabs and streams allows you to perform and save advanced searches, filter for content and manage lists and followers. From the Getting Started tab Click Create a New Tab, and then label tab. Click Add Stream, and then add You can improve productivity by managing all of content you can monitor. your social networks within HootSuite. Click a social network to add, then click Connect and type in your credentials.Type the required informationand click Sign Up Now 4 Composing and sending messages allows you to create custom content for you to share with your selected social networks. Click inside the compose field and type a message, then click to select a social network from the profile picker and click Send Now. 64
  65. 65. 5 6 HootSuite is available as an app for your mobile The App Directory is a library of third party apps device developed specifically for the HootSuite dashboard. With (iPhone, iPad, Android and Blackberry), and can the app directory you can add be downloaded from your devices app store. Flickr, YouTube, Tumblr, MailChimp, HubSpot and many From the Getting Started tab click Get the more apps to your HootSuite dashboard. From the Getting Mobile App. Started tab click Install Apps and click Install App beside the app you want to add. 65
  66. 66. Creating an organizationAn Organization is the highest level entity in HootSuite. It contains all of the social networks, teams, and teammembers relevant to that organization. When you create an organization, you automatically become the superadmin for that organization. Super admins can manage all aspects of their organization including adding andremoving team members, adding and removing social networks, creating teams and managing permissions.Creating an organization allows you to allocate permissions to the team members who take care of your socialnetworks.1. Click user profile.2. Click Create an organization.3. Complete details. 66
  67. 67. Adding social networks to your organizations is essential.Inviting members to join your organization ensures that you Social networks are what are managed by your teamhave the dedicated support you need in managing your members from within your organization. Click Add a Socialsocial networks. Click Invite a Member and complete details. Network, select social network and click Connect. Setting permission levels affects what a member can access and the actions they can complete. There are three categories for permission levels: organization, team and Create and manage teams that oversee your social profiles. social network. Click on your organization, team or a social Click Add a Team and complete details. network and select Manage permissions. 67
  68. 68. StreamsStreams host your social network content, and is very customizable. In streams you can create tabs and addmore streams, organizing your content as you see fit. You can also view profiles, reply to posts, utilize third-party app functions (where applicable), and much more. LinkedIn Profile 68
  69. 69. Facebook Profile Tweeter Profile 69
  70. 70. AnalyticsAnalytics is the measurement, analysis and reporting of social media data for purposes of understanding andoptimizing HootSuite usage. It is not just a tool for measuring web traffic but can be used as a tool for businessand market research. HootSuites analytics can also help companies measure the results of various social mediacampaigns on Twitter or Facebook. It helps gauge return of investment (R.O.I.), as well as provides data ontraffic and popularity trends which helps market research. Users can access Quick Analytics and CustomAnalytics by clicking the bar graph icon (Analytics button)/ from the launch menu. With Quick Analytics, userscan access Summary Stats, Individual URL statistics, Facebook Insights as well as Google Analytics.In contrast, Custom Analytics are editable, adjustable, and revisable reports. The data contained in them arecompilable from many sources including Twitter, Google Analytics, Facebook Insights and, you may also supplement the data with textual commentary. 1 Click to create a new Report 70
  71. 71. 2 You can buy HootSuite points and choose any of the existing templates, or you can choose the free one3 Depending on the chosen template you have to enter the appropriate parameters 71
  72. 72. 6 Depending on the chosen template you Click to create your Report can import as many as analytic modules you want in your Report5You can have more HootSuite Analyticsfeatures if you upgrade to PRO edition 7 72
  73. 73. References• Axel Schultze, Xee Me How To -- Getting started• FEMA, Social Media Monitoring Tools• HootSuite, HootSuite Help - Get Started• Jamie Turner, Understanding the Social Media ROI Cycle• Wildfire, White Label User Guide - Self Service Manual 73