What does lifestreaming mean for you?
Today, people have their own brands. You have to
find a way to be relevant to them within their brand.
Think of it as co-marketing with fans of your brand.
Think of the many ways that your brand creates
content and find ways to spread the word, outside of
Facebook and Twitter.
Real-time content. And portable content.
What does visual search mean for you?
Consumers are not satisfied with search today.
Existing searches are best for items you know more
about and not ideal for “Discovery”
Your brand can come alive in a visual search.
This is the year to experiment and ask users for
What does “checking in” mean for you?
Is there a way for your business to take advantage of
check-ins? Rewards, promotions, data mining, etc.?
Location-based marketing is the next big thing.
Mobile marketing actually has a place to begin.
What do their choice of screens mean for you?
Who are these people? Don’t they know they should
interact with my brand exactly how when, where, and
how I wan’t them to?
I have an iPhone app version of my site - does that
make me cool?
Another version of my information in another format,
thats a pain in my a$$.
What does Google Wave mean for you?
It’s particularly useful for brainstorming and
collaborating over multiple geographic locations.
Over time people want to interact both with your brand
but also with other customers. Are there ways that
you could incorporate group engagement?
Great forum for working with multiple agencies and
What does augmented reality mean for you?
What would you do if you could do what you should
Throw off the constraints - technology now opens new
Cool for the sake of being cool is still cool - but useful
is cool too if it helps school you.
What does social gaming mean for you?
In many cases apps within social networks represent
one of the best ways to reach new customers.
Consider researching whether or not your customers
are playing social games. Is there a place for your
brand within that game?