EXPERIENCE DIGITAL

Immersive Business Solutions
Optimise your online product presentations with sophisticated visualisati...
2 I GB Transaction Services I 18. Februar 2013

Image: Spann…an

A product world with a wealth of varieties
3 I GB Transaction Services I 18. Februar 2013

Image: Hymer AG

But how can you make it understandible
and sell it effici...
Challenges and needs in an industry with high product varieties

1. Customisable, complex products are hard to explain and...
5 I GB Transaction Services I 18. Februar 2013

Image: Hymer AG / MMS

Our approach – take digital product data
6 I GB Transaction Services I 18. Februar 2013

Image: Bildbauten.de

Convert and refine into interactive data
*) interactive + immersive
7 I GB Transaction Services I 18. Februar 2013

Image: http://ipad.sysblog.info

And create int...
How we do it
CAD-2-Web 3D pipeline & Web 3D framework
Convert &
Simplify

Capture

Design &
Refine

Develop

Deploy

Manuf...
Solutions

1. Tools for dynamic, efficient converting of interactive 3D content from CAD data and

product meta data
2. We...
Benefits

1. Increase sales – through elimination of configuration errors

2. Avoid customer disappointments through visua...
Sales Configurator for Caravans

 360° point of view
 dynamic night and day

lighting
 individual floorplans
 individu...
Collaborative Sales Configurator

 360° point of view
 exploded view
 predefined perspectives
 part-tree for
 navigat...
Cross Channel Commerce

 Fully integrated

commerce application
with a 3D planner

 Get URL from prints via

QR tags
 M...
Mass Customizing Editor
with Shop Integration
 Customise covers for

mobile phones and
tablets with
 individual text
 i...
EXPERIENCE DIGITAL

Follow us into the 3D web!
Frank.Lamack@t-systems.com
+49 (0)160 - 90 89 53 84

15 I GB Transaction Se...
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Immersive Business Solutions, T Systems

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Immersive Business Solutions, T Systems

  1. 1. EXPERIENCE DIGITAL Immersive Business Solutions Optimise your online product presentations with sophisticated visualisation of 3D data 1 I GB Transaction Services I 18. Februar 2013
  2. 2. 2 I GB Transaction Services I 18. Februar 2013 Image: Spann…an A product world with a wealth of varieties
  3. 3. 3 I GB Transaction Services I 18. Februar 2013 Image: Hymer AG But how can you make it understandible and sell it efficiently?
  4. 4. Challenges and needs in an industry with high product varieties 1. Customisable, complex products are hard to explain and to market 2. Growing pressure to conquer new marketing and distribution channels 3. Visualisation – either expensive or impossible 4 I GB Transaction Services I 18. Februar 2013
  5. 5. 5 I GB Transaction Services I 18. Februar 2013 Image: Hymer AG / MMS Our approach – take digital product data
  6. 6. 6 I GB Transaction Services I 18. Februar 2013 Image: Bildbauten.de Convert and refine into interactive data
  7. 7. *) interactive + immersive 7 I GB Transaction Services I 18. Februar 2013 Image: http://ipad.sysblog.info And create intelligent* web 3D product shows
  8. 8. How we do it CAD-2-Web 3D pipeline & Web 3D framework Convert & Simplify Capture Design & Refine Develop Deploy Manufacturer Experience Desktop iPad Tablet CAD data Web3D Framework all known CAD formats FTP WRL FBX Models X3D FBX U3D Multitouch Web Service Stereo Assets PIM data Configurator 8 I GB Transaction Services I 18. Februar 2013
  9. 9. Solutions 1. Tools for dynamic, efficient converting of interactive 3D content from CAD data and product meta data 2. Web 3D clients for 3D planning and configuration in web and on mobile devices (via plug-in or native) 3. Interfaces for integration in sales and distribution processes 9 I GB Transaction Services I 18. Februar 2013
  10. 10. Benefits 1. Increase sales – through elimination of configuration errors 2. Avoid customer disappointments through visualisation 3. Synergies: One platform – multiple channels 4. Lowering costs: re-use existing 3D and product data 10 I GB Transaction Services I 18. Februar 2013
  11. 11. Sales Configurator for Caravans  360° point of view  dynamic night and day lighting  individual floorplans  individual configuration  animated interior features  full supported design features like snapping and collision detection 11 I GB Transaction Services I 18. Februar 2013
  12. 12. Collaborative Sales Configurator  360° point of view  exploded view  predefined perspectives  part-tree for  navigation  search  detailed info  save settings  collaboration features 12 I GB Transaction Services I 18. Februar 2013
  13. 13. Cross Channel Commerce  Fully integrated commerce application with a 3D planner  Get URL from prints via QR tags  Mobile: Product Info & Customer Data  Web: 3D Planning & Ordering  Store: Information, Beratung & Order  Customer Service  Service-Chat  Call Center & ReCall 13 I GB Transaction Services I 18. Februar 2013
  14. 14. Mass Customizing Editor with Shop Integration  Customise covers for mobile phones and tablets with  individual text  individual colours  indivdual 3D logos  individual materials (e.g. plastics, ceramics)  upload of fotos and conversion into reliefs  shop integration  3D printout production pipeline 14 I GB Transaction Services I 18. Februar 2013
  15. 15. EXPERIENCE DIGITAL Follow us into the 3D web! Frank.Lamack@t-systems.com +49 (0)160 - 90 89 53 84 15 I GB Transaction Services I 18. Februar 2013

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