How to Sell Tickets to Shows and Events through Social Media
Selling Tickets to Shows andEvents through Social Media Facebook does not work in UAE… Unless you do it right!
Case Study – 01• Event : 03rd Annual Dubai Dance Festival June 02nd-05th• Organizers approach Ezy Biz with just 28 days to spare.
Objective• The Organizers hoped to sell 1600 tickets to the main item of the Dubai Dance Festival - “ Believe Me I’am a Dancer”• These 4 shows were held at Souk Madinat Jumeirah, The First Group Theater.
Solution• Used every possible feature of Facebook• Create a Group Page• Events• Tagging Photos and Sharing Videos• Notes• Sending Messages• Facebook Ads
Facebook Ads –Target Profiling• Location - Country and City• Age – We can select the exact age we are targeting at• Birthday – we can place advertisements for each day and 1.5 Million/365 =4100 persons in UAE will receive a greeting from your Company.• Sex• Keywords - TV Shows, Movies, Hobbies, Books, Sports, Music and Quotes
Facebook Ads –Target Profiling• Education – University, High School or still studying.• Work Place• Relationship status – In a relationship, Its complicated ( God knows what this means!), Married or Single.• Languages spoken - English, Hindi, Tamil, Phillipine etc.,• Connection – We can Target certain Groups, Pages, Application Users and Event Attendees.
Results of the Dubai Dance Festival• All 1600 seats were filled.• Not a single Press, TV or Radio Advert.• If 30% came from word of mouth the rest came from the efforts on Social Media.