Nuevos Retos en Sociedad-Red


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Presentación "Nuevos Retos en Sociedad-Red", de Julio Navío (Nokia Siemens Networks), en la 1ª Jornada Cátedras Telefónica en la UPM "Movilidad y Seguridad en la Sociedad-Red" (10 de Noviembre de 2009)

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Nuevos Retos en Sociedad-Red

  1. 1. Nuevos retos en la Sociedad-Red Julio Navío Nokia Siemens Networks 1 © Nokia Siemens Networks
  2. 2. 2 years ago Nokia Networks and Siemens Communications joined operations. Now the consolidation is essentially behind us. Our integration is a rare success story. All who have made it possible should be proud. 2 © Nokia Siemens Networks
  3. 3. … with more than 600 Communications Service Provider customers in over 150 countries 3 © Nokia Siemens Networks
  4. 4. What we do Wireless 2G 3G LTE access Transport and fixed Microwave Optical Fixed access broadband Subscriber Core Telecom Voice core data networks routing management Network Management Service Charging and charging management management solutions systems Network Consulting Services Care Managed implementation services and systems integration 4 © Nokia Siemens Networks
  5. 5. Global Service Delivery: the right balance of customer proximity and global scale Noida, Lisbon, India Portugal Chennai, India Global Network Solutions Center (GNSC) - Integrated services Global Delivery Center (GDC) - Service specific delivery Local project organization - Customer Interface and project specific activities 5 © Nokia Siemens Networks “Network of ONE” - September 2009
  6. 6. Challenges & Opportunities for Communication Service Providers Reducing complexity & controlling cost Establishing sustainable role in the ecosystem Managing the traffic explosion Driving Keeping today’s efficiency and customers & environmental adding value sustainability 6 © Nokia Siemens Networks “Network of ONE” - September 2009
  7. 7. Most MNOs in WSE report subscriber growth in H1/09 YoY, but the majority has declining mobile revenues Subscriber Growth H1/09 YoY 15 VIPnet Cro ePlus D Base Bel TMO Cro TEF O2 D 10 Mobilkom A Optimus POR 3 IT TMN POR Swisscom Swz TEF O2 UK Proximus Bel Bouygues F 5 VOD SPA Meteor Irl SFR F Mobistar Bel Orange SPA TMO A TMO D Orange F TEF SPA TMO NDL TEF O2 Irl Orange Swz VOD D 0 Orange UK VOD UK Orange PL VOD IT TMO UK ne ecli -5 Ud A RP TIM IT wth gro PU AR -10 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 Revenue Growth H1/09 YoY bold: global CBTs 7 © Nokia Siemens Networks “Network of ONE” - September 2009
  8. 8. Achieving lower cost per bit is mandatory for profitability Applying all available measures are crucial for success Traffic Volume Network TCO 2G/3G Better utilization and increased efficiency on assets Data Revenue Managing Profitability existing network complexity better Network TCO LTE Transforming Time your network to Voice Data increase dominated dominated efficiency further 8 © Nokia Siemens Networks “Network of ONE” - September 2009
  9. 9. We can – make a net positive impact on business and Environmentally sustainable development environment Combine Minimize Maximize Environmental and Footprint Positive Impact Business Benefits The ICT industry has the Expansion & potential to cut CO2 emissions Innovations by up to five times its own footprint, totaling 7.8 billion Dematerialization & tons of CO2 saved by 2020. Substitution Source: SMART2020 study Use of Renewable Energy Energy Efficient Networks Over 90% of our Flexi base stations recyclable Reducing power consumption by up to 70% with our solutions 9 © Nokia Siemens Networks “Network of ONE” - September 2009
  10. 10. Brokering of behavioral profile data with Web 2.0 partners View and act on events as it happens A Consolidated Customer Profile Unified Data available as it happens Open Access Real-time Application Eco-system Enablement Profile Identity Policy Intelligence Continuous Atomic Data Analysis Detailed historical data Continuous analysis of from the network the Customer’s Behaviour 10 © Nokia Siemens Networks “Network of ONE” - September 2009
  11. 11. Leveraging new revenue potentials are crucial for long-term sustainable business! PSTN Voice Telco Applications remain the > 85% Main Revenue Source CS Voice Mobile TV Traditional Telco Applications Operator VoIP Operator IPTV MMS SMS Internet Applications with clear ~ 10% Opportunities for Monetization Premium content User generated content Advertising e-Commerce Over The Top Internet Applications – Internet Applications < 5% Emphasis on customer experience Browsing & service discovery Internet file sharing Internet VoIP Social Networking IM CSP revenue split ~2013 Analysis based on NSN research combined with various industry analyst data 11 © Nokia Siemens Networks “Network of ONE” - September 2009
  12. 12. Put the customer in the center – evolve to the Network of ONE. ONE. business-optimized ONE. unified operation management & charging ONE. simplified ONE. view network on customer data ONE. convergent ONE. flexible service control service enablement Our holistic approach to boost efficiency and experience 12 © Nokia Siemens Networks “Network of ONE” - September 2009
  13. 13. Thank you 13 © Nokia Siemens Networks “Network of ONE” - September 2009