Internet Marketing Explained Rob Goyette Internet Marketing Consultant [email_address]
Topics <ul><li>Guiding Principles </li></ul><ul><li>Your Business </li></ul><ul><li>Your Competitors </li></ul><ul><li>Tra...
Guiding Principles <ul><li>The 80/20 Rule </li></ul><ul><li>The 3 R’s of a Good Market </li></ul><ul><li>Traffic + Convers...
Your Business <ul><li>Your Products and Services </li></ul><ul><li>Your Customers </li></ul><ul><li>Fixed and Variable Cos...
Your Competitors <ul><li>Money Keywords </li></ul><ul><li>Number of Websites </li></ul><ul><li>Number of Advertisers </li>...
Traffic Strategies <ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>PPC </li></ul><ul><li>Article Marketing </li...
Conversion Strategies <ul><li>Google Analytics </li></ul><ul><li>Split Testing </li></ul><ul><li>Track and Beat the Contro...
Database Marketing <ul><li>Organize Your Database </li></ul><ul><li>Freshen Up Your Database </li></ul><ul><li>The Value o...
Hire Rob <ul><li>[email_address] </li></ul><ul><li>Expert At Driving Traffic </li></ul><ul><li>Expert At Converting Visito...
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Internet Marketing Explained

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Internet Marketing Explained - How to use internet marketing to monetize your website.

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Internet Marketing Explained

  1. 1. Internet Marketing Explained Rob Goyette Internet Marketing Consultant [email_address]
  2. 2. Topics <ul><li>Guiding Principles </li></ul><ul><li>Your Business </li></ul><ul><li>Your Competitors </li></ul><ul><li>Traffic Strategies </li></ul><ul><li>Conversion Strategies </li></ul><ul><li>Database Marketing </li></ul>
  3. 3. Guiding Principles <ul><li>The 80/20 Rule </li></ul><ul><li>The 3 R’s of a Good Market </li></ul><ul><li>Traffic + Conversion = Sales </li></ul><ul><li>Put Your Offer in Front of the Right People </li></ul><ul><li>Value per Visitor </li></ul>
  4. 4. Your Business <ul><li>Your Products and Services </li></ul><ul><li>Your Customers </li></ul><ul><li>Fixed and Variable Costs Per Sale </li></ul><ul><li>Upsells and Backend Products </li></ul><ul><li>Define Your Sales Cycle </li></ul>
  5. 5. Your Competitors <ul><li>Money Keywords </li></ul><ul><li>Number of Websites </li></ul><ul><li>Number of Advertisers </li></ul><ul><li>Top Competitors </li></ul><ul><li>Keyword Value </li></ul><ul><li>Market Research Through Adwords </li></ul>
  6. 6. Traffic Strategies <ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>PPC </li></ul><ul><li>Article Marketing </li></ul><ul><li>Press Releases </li></ul><ul><li>Blogs </li></ul><ul><li>Offline Advertising </li></ul><ul><li>Viral Products </li></ul><ul><li>Affiliate Programs </li></ul>
  7. 7. Conversion Strategies <ul><li>Google Analytics </li></ul><ul><li>Split Testing </li></ul><ul><li>Track and Beat the Control </li></ul><ul><li>Tested Conversion Tactics </li></ul>
  8. 8. Database Marketing <ul><li>Organize Your Database </li></ul><ul><li>Freshen Up Your Database </li></ul><ul><li>The Value of a Lead </li></ul><ul><li>Use RFM </li></ul><ul><li>Offer More Backend Products </li></ul><ul><li>Rent Your List </li></ul>
  9. 9. Hire Rob <ul><li>[email_address] </li></ul><ul><li>Expert At Driving Traffic </li></ul><ul><li>Expert At Converting Visitors into Lifelong Customers </li></ul><ul><li>Glowing References Available </li></ul>

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