Make an Impact inGovernmentalBennet Kelley Wright Andrews Affairs
Wright AndrewsFounder – Butera & Andrewsü Chief Legislative Asst. Sen. Sam Nunnü President of Amer. League of Lobbyistsü Top 50 Lobbyists Washingtonian Magazine
Bennet KelleyFounder – Internet Law Centerü AGC, Director of Gov’t Affairs -- ValueClickü Nat’l Co-Chair -- DNC’s Saxophone Clubü Co-Vice Chair -- Cal. Bar Cyberspace Comm.ü LA Press Club Awards for Commentary Began career with one of Washington’s top lobbyist
Internet Industry Assn Warningü The inability of the industry to engage in policy issues with anything more than loose coalitions and ad hoc committees has left the industry vulnerable to stronger and well-organized competitors who are better able to work together to achieve policy goals.ü Results: ü The lack of any educational programs or outreach to policy makers, “leaving a disastrous gap in their ability to understand the industry and its issues.” ü The lack of early warning capabilities, so that industry is frequently caught off guard. ü The inability to quickly commit resources to respond to threats.
50 Company SampleAmerican Airlines Allstate QwestBoeing Blue Cross Sirius/XMFed Ex GE TmobileUnited Airlines Xerox VerizonFord Exxon/Mobil AltriaGM Eli Lilly IACAppleIntel Glaxo Smith Klein AmazonMicrosoft Johnson & Johnson DrugstoreOracle Pfizer EarthLinkRedHat Proctor & Gamble eBayVerisign Cox Enterprises EtradeLockheed Martin AT&TNorthrop Grumman Google Clear ChannelPG&E Monster.com ComcastSouthern Co. Overstock.com MotorolaCharles Schwab United OnlineTenet Healthcare Qualcomm Yahoo
Lobby/PAC Expenditures 2003-2008 AT&T - $80MM Microsoft - $18MM Amazon, eBay Google Yahoo Combined Average $9.2MM $10.6MM
Total Lobbying/PACs2003-2008Over $100MM: Google, Yahoo, Amazon and eBay§ US Chamber of Commerce – 6 Yr Total: $14.1MM§ AARP§ AMA Over $1MMOver $50MM § Outdoor Advertising Assn§ AT&T § Direct Marketing Assn§ National Assn of Realtors § Digital Media Assn§ Microsoft § American Assn of Adv.Over $20MM Agencies§ Ford New Entrants§ Comcast § Interactive Advertising§ Cellular & Telecomm Internet Assn Bureau§ National Fed of Independent Businesses § Internet Commerce Assn
War is Politics by Lobbying is BusinessOther Means – by Other Means –Carl von Clausewitz Bennet Kelley
Many Davids > GoliathFortune Power 25 (2001)1. Natl Rifle Assn2. AARP3. Natl Fed of Independent Business4. American Israel For Affairs Comm.5. Assn of Trial Lawyers of America6. AFL-CIO9. Natl Assn of RealtorsAlso includes American Medical Ass’n, National Education Ass’n, AmericanFarm Bureau, National Right to Life Committee, Nat’l Restaurant Ass’n.
Key Factors Influencing LegislativeDecisionsl Policy ü Policy Arguments/Solutions ü Level of Congressional Understanding of Issues ü Costs, Jobs & Competitivenessl Players ü Media ü Grassroots ü Committee and/or Subcommittee ü Congressional Leadership) ü Administration ü Industry
Key Variablesü Political Strength & Level of Commitment of Sponsorsü Nature & Strength of Oppositionü Campaign Contributionsü Timingü Key Player Involvementü Coalition Lobbying
Ten Tips for Effective Lobbying1. Be Informed About Them2. Be Prepared3. Be on Time4. Be Brief and Focused5. Be Factual6. Ask Questions7. Be Courteous8. Be a Constituent9. Request Something10. Follow Up
#11: Don’t Assume They UnderstandYour Business What do you think of Affiliate Marketing?
Remember Uncle Ted I just the other day got, an internet was sent by my staff at 10 oclock in the morning on Friday and I just got it yesterday. Why? Because it got tangled up with all these things going on the internet ... They want to deliver vast amounts of information over the internet. And again, the internet is not something you just dump something on. Its not a truck. Its a series of tubes. .
Make It Relevantü Economic Benefits/ Consequences ü Jobs (within district) ü Consumer Benefit/Lossü Survey Dataü White Hats On Your Side
Associationsü Many assume ü Establishing & monitoring role Maintaining Cloutü Beyond that requires ü Relationship Building commitment ü Grassroots Network ü Washington Presence ü Lobbying ü Staffing ü Media ü Key companies ü Maintaining Presence participating ü PAC