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Top 10 FREE Resources                                                                                                     ...
Featured Clients                                                                      5 Keys to Success on the Internet   ...
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Internet LAVA - General Newsletter


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Internet LAVA specializes in providing full-service internet marketing and web development services to attorneys and law firms throughout the United States.

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Internet LAVA - General Newsletter

  1. 1. Top 10 FREE Resources Internet Marketing Solutions for Marketing Your Practice Online for Legal Professionals A quick-start guide to help you make the most of the internet by utilizing some 713.462.5282 800.292.LAVA (5282) of the best resources out there - for absolutely free! Attorneys can create hundreds of profiles on various websites to enhance their online presence. By utilizing the best free sites you can easily create important links to your website, show up better in search engines, share content with your audience, and enhance your overall reputation. Top 10 FREE Resources for Marketing Your Practice Online 1) Google Places - By far the most valuable free 2) Yahoo! Local - A Yahoo! Local listing will help your internet resource for attorneys. Google Places provides website show up for local key terms. Choose a free basic listing businesses with a free and easy way to engage local customers and display your address, phone number, website, products, with photos, videos, coupons, and more. and services. You can place your business in up to 5 categories. In This Sign up at Sign up at 3) Bing Maps - Formerly MSN or Windows Live, Bing is Microsoft’s search engine. Bing’s popularity has recently increased so it’s important for your firm to be found here. 4) MerchantCircle - The Internet’s best-kept secret for local businesses. Add quick blog entries about specific legal topics and link to different pages within your website. MerchantCircle has several free features and these pages rank Issue... Sign up at very well in search engines. Internet LAVA: Our Solutions 5) Facebook - Great for more than just social 6) YouTube - If you have good videos, YouTube should networking. Create a business profile which is separate from your personal profile. In just a few minutes each day, you can communicate about important topics. Perhaps the easiest way be your best friend. Make sure to set up your own channel with a custom background that includes your firm’s logo. Each video should include keywords in the title and description so they PAGE 2 to stay engaged with your audience. show up in Google searches. Featured Clients 7) Avvo - The most comprehensive and intuitive lawyer 8) Justia Lawyer Directory - Another PAGE 2 directory on the planet. Whether you create a profile here or important attorney directory. This database will feed your not, you probably already have one and people find it when they profile to several authoritative legal sites, such as Cornell’s Google your name. Claim your profile, get endorsements, and Legal Information Institute. You should set up a free profile Meet The LAVA Team 3 add as much information as possible to improve your score. and import your blog, twitter feed, and videos. PAGE 5 Keys to Success On The Internet Top 10 FREE Resources for 9) Blogger - The easiest way to blog. Set up a free site 10) InsiderPages - A great tool for businesses that Marketing Your Practice Online here and don’t be afraid to talk about legal topics that are allows you to easily provide information about your services 4 important to you. Spend at least 30 minutes per week and post and link to your website. When your customers are pleased PAGE a blog entry about something specific. Place links to different with your services, ask them to leave a review here. These 5 simple steps you can take to ensure your business pages of your website into each entry. reviews are then imported into your Google Places listing. is making the most of the Internet.4
  2. 2. Featured Clients 5 Keys to Success on the Internet You will quickly notice that our websites are different. We pride ourselves on In a viciously competitive industry, law firm websites require special attention. Being able to utilize your website as a tool for creating better content on a wide range of issues important to attracting the acquiring new business is always a rewarding experience. You can do this by staying a step ahead of the competition. Here are attorney’s ideal clients for a particular jurisdiction. some simple steps you can take to ensure your business is making the most of the Internet. Our Solutions 5 simple steps you can take 1) Content. Content. Content. 2) Design and Branding The Law Offices of Don Pumphrey, Jr. You can never have too much content. When potential clients reach out to you, Attorneys should take an active role it’s important to give them a memorableCustom Website Design in developing interesting and relevant experience. A solid brand identity can leave Don Pumphrey, Jr. is an experienced criminalYour Vision. Our Duty. content. Your web content should truly a lasting impression in the visitor’s mind. defense attorney, former prosecutor, former reflect your expertise and personal style. To accomplish this, you should have aProfessional websites fully customized As an attorney, you have inside knowledge simple logo and an attractive communicate your message. law enforcement officer, and former NFL of current legal issues that are most Most importantly, your design should be player. He has defended those accused of important to your ideal clients. Believe it consistent throughout your website, your or not, the key to your success is the gold social media profiles, your videos, and various criminal offenses for over 12 years. mine of information inside your head. All your print materials. Visually appealingAuthentic Legal Content you have to do is put it in writing. When graphics will capture the attention of yourWritten by attorneys. For attorneys. your website is a content powerhouse, visitor and encourage them to dig deeper. you’ll reap the benefits for years to come.Comprehensive and scholarly contentwritten to target your ideal clients. 3) Online Reputation 4) Link Building 5) Web Video People tend to “Google” the name of an While the content and design of Video has emerged as the most convincingMaximum Search Visibility attorney before deciding to call or hire your website are important, you also media on the web, especially for criminalDominate the Internet. that attorney. What do your potential need other sites to back you up. Back defense attorneys. Prospective clients want Law Office of Rochelle S. Berliner client’s find? Ideally, you want to create links are the most important factor to hear the voice that will speak for them inSEO program formulated to meet the or control all of the content that shows used to determine your search engine court. In less than a day, you can shoot dozensneeds and goals of your law firm. Rochelle Berliner has 14 years spent up on page 1 of Google. Testimonials rankings. A successful link-building of short video clips on a variety of topics. from former clients show up well in the campaign should focus on the quality Prospective clients need to see your face as an Assistant Special Narcotics search engines and build trust among of links, not the quantity. Links to your and hear your voice. Making that personal Prosecutor prior to opening her own potential clients by reflecting your success site should come from other websites connection can mean all the difference. It’sWeb Video Production rate and level of client satisfaction. with relevant information about your important to instill confidence in the viewerVideo Marketing to the Max. criminal defense practice in Queens, practice areas or geographic region. and let them know you mean business. New York in 2005.Custom on-site video players, customYouTube channels, Video SEO & more. Meet Our Management TeamSocial Media Marketing At Internet LAVA, our team is comprised of knowledgeable web specialists who focus specifically on the needs of legal professionals.Connect with Your AudienceFull-service social media and online Jason E. Miller Jennifer Nguyen Heather Hanrahanprofile management for lawyers. President and CEO Director of Client Services Director of Legal Publications Levine & Glassman, P.A. Jason founded Internet With over a decade of experience Heather’s position at Internet LAVA allows LAVA with one goal in in sales, Jennifer understands the her to write legal content for attorneys’ Lisa Levine and Mark Glassman, mind: to provide a superior value of internet marketing for web pages, create press releases on topics product exclusively for businesses. She enjoys truly Internet LAVA’s clients are passionate are the firm’s lead trial attorneys, legal professionals. connecting with future clients. about, and draft and edit news articles. and have more than 30 years of 13831 Northwest Fwy Ste 640 combined experience in personal Cary Simon Cynthia James Houston, TX 77040 Director of Technology SEO Manager If you’re interested in utilizing Internet LAVA’s Phone: 800-292-LAVA injuries cases. services to successfully market your law firm Cary’s duties at Internet LAVA Cynthia has a unique perspective then call to schedule your free, no-obligation Fax: 281-596-4455 Office: 713-462-5282 include: Website Development, on SEO practices. Rather than consultation with one of our specialists. Mobile Application Develop- ment, Technical Support, and focus strictly on optimization, she integrates engaging elements that 800-292-LAVA Database Management. enhance usability.2 3