1.
HOW TO CREATE
» How to Create the Right Chemistry on Social Media
The Right Chemistry
on Social Media

2.
A strong social media presence grows from creating
the right chemistry with followers.
Followers
» How to Create the Right Chemistry on Social Media
Strong
Social Media

3.
Why take to social media?
Read More
Read More
of users access
social media from
a mobile device
of all internet
users are now active
on social media
72
» How to Create the Right Chemistry on Social Media
71

4.
How can social media benefit my business?
Increase Referrals
Create Brand Awareness
Build a Community
» How to Create the Right Chemistry on Social Media
Keep Existing Clients
Reach Beyond Your Network
Online Reputation Management

5.
STEP
01
Create Attractive Business Pages
Do T his
» How to Create the Right Chemistry on Social Media
Don’t Do T his

6.
STEP
02
Be Selective
Choose the
right social
media networks
for your business
Facebook, Twitter,
G+ recommended
for local businesses
» How to Create the Right Chemistry on Social Media

7.
STEP
03
Put a Face to a Name
High Quality, Appealing
Images & Logos
Love T his
» How to Create the Right Chemistry on Social Media
Low Quality, Unappealing
Images & Logos
Hate T his
TIP: Be consistent
with your logo

8.
STEP
04
Put Your Best Foot Forward
About
iMatrix is a leader in providing online marketing solutions
for small, practice-based businesses.
Description
Our online marketing services include professional designed
websites, social media management , video marketing,
pay-per-click (PPC) ads, and an advanced SEO solution
for chiropractors, veterinarians, optometrists, dentists, and
acupuncturists. Visit http://www.imatrix.com/ for more information on our services.
Basic Info
Opened
January, 2001
Location
10179 Huennekens St., San Diego, Ca 92121
Hours
Mon-Fri: 7:00am - 4:00pm
Parking
Street
Basic Info
Phone
Fill in hours
marketing@imatrix.com
Website
Include full address
(800) 462-8749
Email
http://www.imatrix.com/
Life Events
2001
» How to Create the Right Chemistry on Social Media
Complete “About
Us” sections
Opened on January, 2001
Share why people
want to connect
with you

9.
STEP
05
Connect & Build Your Audience
Link to Social Media
From your Website
Add Social Media Links to
your Email Signature
Email Existing
Client Base
Link to your Website
from Social Media
Like, Follow, Add to Circles
Complementary Businesses
Upload Contacts
» How to Create the Right Chemistry on Social Media
Promote Inside
your Office

10.
STEP
06
Post, Share, Tweet, Reply, Comment
Cartoons
Cool Stories
Memes
Share
engaging
content
Funny Videos
Fun Facts
» How to Create the Right Chemistry on Social Media

11.
80/20 Rule
20%
Promotional
LE
SA
80%
Entertaining
» How to Create the Right Chemistry on Social Media

12.
What a Follower Wants
TO BE ENTERTAINED!
Interesting information
Tips from experts
Educational content
Cool pictures or images
The latest, most
exciting news
Specials and deals
To engage/interact
» How to Create the Right Chemistry on Social Media
Share
engaging
content

13.
What Leads to Bad Chemistry
Purely promotional content
Religious or political content
Boring or stiff articles
Lack of communication
Not being available
Not listening or responding
» How to Create the Right Chemistry on Social Media
Don’t create
bad vibes

14.
Even the Right Connection Takes Work
Stay active & engaged
...
Make the time to connect
» How to Create the Right Chemistry on Social Media
Make followers feel special
and valued
Continually evaluate

15.
Social Media Chemistry: Professional Help
+
+
+
+
Creating the right chemistry on your business’ social media takes time and effort.
Get help with your business’ social media,
call 1-800-IMATRIX for a
free live social media consultation and evaluation.
» How to Create the Right Chemistry on Social Media