Business Model Dashboard


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Business Model Dashboard, Farm Project Planning

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Business Model Dashboard

  1. 1. Business Model Dashboard For Farm Project Planning 1 Intermodal Farms-Business Model Process
  2. 2. Farm Project PlanningRFA-Rapid Farm Assessment 1. Cause, effect, and resolution+ 2. Customer Development Pivot Model+ 3. Business Model Categories = RFA-Rapid Farm AssessmentResults:Determine success possibility of Food ProjectsUnderstand resolution priorities forimplementationDetermine viability of action items in relationto company stageDetermine value of opportunity for farmdevelopmentAll on a 1 Page report 2 Intermodal Farms-Business Model Process
  3. 3. Entrepreneur TrainingRFA Business Model Dashboard Business Model Planning + = Project Management 3 Intermodal Farms-Business Model Process
  4. 4. Building the Business Model Categories 1. 1. Partnerships 2. Company Activities 3. Company Resources 4. Value Proposition 2-3. 5. Customer Relationships 6. Sales Channels 7. Customer Segments 8. Price/Cost Structure Dashboard 4-7. Features Functions Benefits 9. Profit Centers Dashboard 8-9. 4 Intermodal Farms-Business Model Process
  5. 5. End to end process list Input Design Factory Export Import Retail End to End Process List the End to End process of raw materials, resources, factory production, product delivery, shipping and retail sales. List the company specific processes and the outsourced processes. 5 Intermodal Farms-Business Model Process
  6. 6. Determine Key Partnerships Input Design Factory Export Import Retail Sub Milling Testing Shipping AssemblyDetermine outsourced servicesWhat key resources will beoutsourced? What outsourcedservices will be key partnerships?Will these partnerships have apercentage of ownership in thestartup? 6 Intermodal Farms-Business Model Process
  7. 7. Value Chain Activities Matrix Input Design Factory Export Import Retail Activities Fill in activities matrix For each value chain category, fill in Outputs the key activities, outputs, actors and challenges. Determine key activities that contribute to the sustainable Resources competitive advantage of the value chain. Actors Challenges 7 Intermodal Farms-Business Model Process
  8. 8. Value Chain Resources Input Design Factory Export Import Retail Activities Fill in Resources for value chain For each value chain category, fill in Outputs the key resources that contribute to the sustainable competitive advantage of the company. Key Resources resource can be hardware, software, patents, human capital and financial. Actors Challenges 8 Intermodal Farms-Business Model Process
  9. 9. Building customer product relationships Input Design Product Features Functions Benefits Attributes Product functions vs. customer needs Document the complete list of planned product features, functions and benefits. Prioritize the most important items that affect customer buying habits. 9 Intermodal Farms-Business Model Process
  10. 10. Building customer/product fit and suggested channel Input Design Product Customer Segment1 Channel -Segment 1 Features/benefit Product Attributes vs. customer segment List the product features/benefits that are most important to influence purchasing habits for each customer segment and related sales distribution channel. Highlight the most important purchasing rationale for each product. This includes customer needs analysis for each feature. 10 Intermodal Farms-Business Model Process
  11. 11. Building Product/channel relationships Input Design Product Type Customer Segment1 Utilized channel Product customer segment to channel fit List the proposed customer types (customer segment) for each product/feature set and the proposed channel to reach these customers. 11 Intermodal Farms-Business Model Process
  12. 12. Map Product Value/cost positioning Value to customer XAbility toProvide uniqueProduct/service dotcom price Unique product vs. value to customer Plot each proposed product regarding value to customer and uniqueness. 12 Intermodal Farms-Business Model Process
  13. 13. Determine Cost Structure Input Design Factory Export Import Retail Design and production costs Cost per product Product 1 Product 2 Estimation of cost of Fixed production, engineering, shipping, ex port, from actual quotations and Salaries engineering estimates of all production and support costs. Building 10 #’s that matter 1. Avg. Selling price Variable 2. Life time value 3. Material cost Materials 4. Distribution channel cost 5. Customer acquisition cost 6. Time to market Processing 7. Time to positive cash flow Unit Cost/ Monthly Scale 13 Intermodal Farms-Business Model Process
  14. 14. Scaling Startup Price Model to Volume ProductionCompetitor Value Chain Analysis Prototype Costing Customer Contracts 2 4 © Steve Blank 2003 http://steveblank.com1 Competitor pricing Prototype/Pilot Plant Driven Production/ Accounting driven Activity/project based Estimation of factory, wholesale, and costing retail price from competitor product analysis. Determine product offering prices against competitors. Repeatable Cost Structure Cost Structure For customer Before Financials commitments 1. Avg. Selling price Customer 2. Life time value Commitments 3. Material cost Production Methods 4. Distribution channel cost & Prototype Methods 3 Business Model 5. Customer acquisition cost Financials 6. Time to market Reconcile 7. Time to positive cash flow Cost Structure 14 Intermodal Farms-Business Model Process