IC AL      WEBTYP               rfi ng             su           CHATTING                        TX                        ...
ICAL TY   P    D         WEB    K E  N            rfi ngW  E G  E CHIN            su                       CHA  CAT       ...
CATCH                    INFREE                          G                    Z       Z‘s                   TX            ...
2 and ½ hours    online
Internet cafe
19%14%      12%
Mos t po pular  dest in at ion   Ave log-in: 2x a day     Ave time onlin e: 2.5 hours
LOTS FRIENDS!   # of friends: 569OF
Most common     VIDEO GAMES
Wild Co nfessionsWanted: Sweethearts    Yes Diaries
-----------------------       --------------------------         --                           read                        ...
Most readTA BLOIDS
magazines
PO CKETBOOKS
purchases
Ave. Allowance
consump tion of            owsi)ng:thee pastl4l week     fo  th (in
PURCHASEINFLUENCERS 40%   20%
Nesteamost appealing                 Cornettoadvertisements                 Coca-Cola
FAVORITE  (because of appearance)    ENDORSERSAngel Locsin            Anne Curtis      Marian Rivera
Favoritefavorite brands brands
I decidewhat to buy.
My parentshave a say.
HIGH when involvement   it comes to buying    SNACKS   BEVERAGES PERSONAL CARE   PRODUCTS
involvement     rate of teens             in the ff: Breakfa  st products  Personal productsLuxu ry & entertainment       ...
SHARES& TWEETS
lifestylePhoto of an iceberg                        values &                         attitudes
SEGMENTS
Confide nt (54%) WholesomeFearless, Receptive Teens (39%)         Pragmatic S ouls (8%) Young,
Social leadersdo what is “right” confident, strong character, listen
key defining attitudesRELIGION  SHOULD BE IN CONSERVATIVE         SYNC WITH NORMS WITH MEDIA
Characteristics            ears old ; Females    13-16 y Elementary & HS graduates         y both parents ; SEC DRaised b
Fashion follower “follow the mainstreaming”
Key defining attitudesINDIVIDUALIS LOW SELF   OPEN TO RISKYM            EFFICACY                         BEHAVIOR         ...
Characteristics               ; College students17-19 years oldHigher incidence from broken families    SEC ABC1 and E homes
Young Pragmatic Souls  “here and now”       ?   ?  ?? ?
Key defining attitudesBELIEFS ARE               OPEN TO NON-NOT FIXED   ACTIONS DEPENDTRADITIONAL             ON SITUATION...
Characteristics           13-16 years oldFrom ABC homes; Roman Catholics                 e raised by single parentH igher ...
of teens’ parentsare divorced/separated
hat / anHOWTHEY MAINTAIN              C              Kw entuh CLOSECONNECTIONS  WITHFAMILIES
WHO THEYPROBLEMTALK TOSchool /Financial FAMILYproblems
WHO THEYPROBLEMTALK TO Friends /    CLOSEBoyfriends /Girlfriends             FRIENDS
RELAT ION      SHIPS
started dating at 11-15 y/o (Ave. age: 14)
P RE-       SEXMAR 1 in 5        ITAL        More males (17-19y/o) Acceptable!
Usin g con doms              majority Nearly half are              purchasedopen to the use   44%              by males  M...
againstabortion
beh a vior
PORNOGRAPHY    54%No                         38%                       Have experienced    experience Males, 17-19 y/o   F...
VICES   66%No                       29%                     Have experienced   experienceFemales, 13-16 y/o   Males, 17-19...
tried        triedALCOHOLIC BEVS CIGARETTES
P RE-    SEXMAR  ITAL  19%           14%Acceptable!   Have engaged
CO NRTAC EPTIVE          USAGE 55% 57% have tried       currently NOT           using
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
Upcoming SlideShare
Loading in …5
×

Like, tweets & shares of today´s teens. 2011. philippines

1,411 views

Published on

Today’s young Filipino people who grew up with an array of media platforms available to them do not just stop at watching their favorite shows on television. They also listen to music, surf the internet, or text their friends while tuned to the TV, according to a study conducted by the School of Communication (SCM) and a research agency.

According to the research: 54% of teens considered as “wholesome" and for us also confident and social leaders” live healthy lives, brought up by both parents and are 13 to 16 years old espouse time-tested values such as giving importance on religion, following traditional family values and having adverse attitudes toward pornography and violence in the media.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,411
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
92
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Like, tweets & shares of today´s teens. 2011. philippines

  1. 1. IC AL WEBTYP rfi ng su CHATTING TX TIN G TV usic M
  2. 2. ICAL TY P D WEB K E N rfi ngW E G E CHIN su CHA CAT T TING nging ‘s ha ZZ Z TX TIN OU T G TV ’s D VD
  3. 3. CATCH INFREE G Z Z‘s TX TIN GTV VD ’s D
  4. 4. 2 and ½ hours online
  5. 5. Internet cafe
  6. 6. 19%14% 12%
  7. 7. Mos t po pular dest in at ion Ave log-in: 2x a day Ave time onlin e: 2.5 hours
  8. 8. LOTS FRIENDS! # of friends: 569OF
  9. 9. Most common VIDEO GAMES
  10. 10. Wild Co nfessionsWanted: Sweethearts Yes Diaries
  11. 11. ----------------------- -------------------------- -- read BOOKS
  12. 12. Most readTA BLOIDS
  13. 13. magazines
  14. 14. PO CKETBOOKS
  15. 15. purchases
  16. 16. Ave. Allowance
  17. 17. consump tion of owsi)ng:thee pastl4l week fo th (in
  18. 18. PURCHASEINFLUENCERS 40% 20%
  19. 19. Nesteamost appealing Cornettoadvertisements Coca-Cola
  20. 20. FAVORITE (because of appearance) ENDORSERSAngel Locsin Anne Curtis Marian Rivera
  21. 21. Favoritefavorite brands brands
  22. 22. I decidewhat to buy.
  23. 23. My parentshave a say.
  24. 24. HIGH when involvement it comes to buying SNACKS BEVERAGES PERSONAL CARE PRODUCTS
  25. 25. involvement rate of teens in the ff: Breakfa st products Personal productsLuxu ry & entertainment items
  26. 26. SHARES& TWEETS
  27. 27. lifestylePhoto of an iceberg values & attitudes
  28. 28. SEGMENTS
  29. 29. Confide nt (54%) WholesomeFearless, Receptive Teens (39%) Pragmatic S ouls (8%) Young,
  30. 30. Social leadersdo what is “right” confident, strong character, listen
  31. 31. key defining attitudesRELIGION SHOULD BE IN CONSERVATIVE SYNC WITH NORMS WITH MEDIA
  32. 32. Characteristics ears old ; Females 13-16 y Elementary & HS graduates y both parents ; SEC DRaised b
  33. 33. Fashion follower “follow the mainstreaming”
  34. 34. Key defining attitudesINDIVIDUALIS LOW SELF OPEN TO RISKYM EFFICACY BEHAVIOR X
  35. 35. Characteristics ; College students17-19 years oldHigher incidence from broken families SEC ABC1 and E homes
  36. 36. Young Pragmatic Souls “here and now” ? ? ?? ?
  37. 37. Key defining attitudesBELIEFS ARE OPEN TO NON-NOT FIXED ACTIONS DEPENDTRADITIONAL ON SITUATION BEHAVIOR ??? X
  38. 38. Characteristics 13-16 years oldFrom ABC homes; Roman Catholics e raised by single parentH igher incidenc
  39. 39. of teens’ parentsare divorced/separated
  40. 40. hat / anHOWTHEY MAINTAIN C Kw entuh CLOSECONNECTIONS WITHFAMILIES
  41. 41. WHO THEYPROBLEMTALK TOSchool /Financial FAMILYproblems
  42. 42. WHO THEYPROBLEMTALK TO Friends / CLOSEBoyfriends /Girlfriends FRIENDS
  43. 43. RELAT ION SHIPS
  44. 44. started dating at 11-15 y/o (Ave. age: 14)
  45. 45. P RE- SEXMAR 1 in 5 ITAL More males (17-19y/o) Acceptable!
  46. 46. Usin g con doms majority Nearly half are purchasedopen to the use 44% by males Males, 17-19 y/o
  47. 47. againstabortion
  48. 48. beh a vior
  49. 49. PORNOGRAPHY 54%No 38% Have experienced experience Males, 17-19 y/o Females, 17-19 y/o
  50. 50. VICES 66%No 29% Have experienced experienceFemales, 13-16 y/o Males, 17-19 y/o
  51. 51. tried triedALCOHOLIC BEVS CIGARETTES
  52. 52. P RE- SEXMAR ITAL 19% 14%Acceptable! Have engaged
  53. 53. CO NRTAC EPTIVE USAGE 55% 57% have tried currently NOT using

×