Leveraging the Newest Internet Business Models - From Social Shopping to Freemium

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What are the latest trends in online business models, and how can your company use them? Learn about social shopping, virtual goods, freemium, and APIs and see how other companies have successfully put them into practice. This presentation was given at the Internet Technology Summit 2010 in Orlando on June 22, 2010.

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Leveraging the Newest Internet Business Models - From Social Shopping to Freemium

  1. 1. 1<br />
  2. 2. Creating Communities that “Stick”<br />2<br /><ul><li> Social Shopping
  3. 3. Virtual Goods & Virtual Currency
  4. 4. Freemium
  5. 5. Going Beyond the Browser: Apps & APIs</li></li></ul><li>Fundamental Change in Online Shopping<br />3<br />
  6. 6. Word of Mouth via Social Networks<br />4<br />
  7. 7. How We Used to Shop<br />5<br />
  8. 8. How We Shop Now<br />6<br />
  9. 9. Social Shopping on Your Website <br />7<br />
  10. 10. Social Shopping on Facebook<br />8<br />
  11. 11. Booming Market for Virtual Goods<br />9<br />Est. $1 billion in revenue in the U.S. in 2010<br />Est. $2.5 billion in revenue in the U.S. by 2013<br />Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740<br />Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740<br />Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740<br />Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740<br />Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740<br />
  12. 12. What are virtual goods?<br />10<br />Source: Facebook.com<br />
  13. 13. Why do people buy virtual goods?<br />11<br />Source: IMVU.com<br />
  14. 14. Who Buys Virtual Goods?<br />12<br />Source: Emarketer.com<br />
  15. 15. Examples of Virtual Goods<br />13<br />Source: Free: The Future of a Radical Price, Chris Anderson<br />
  16. 16. Examples of Virtual Goods<br />14<br />http://www.playspan.com<br />
  17. 17. How can you incorporate virtual goods?<br />15<br />
  18. 18. Virtual Currency: Offer Walls<br />16<br />Offer Wall:<br /><ul><li>Users can select offers to complete and earn virtual currency (affiliate deals)</li></ul>Types of Offers:<br /><ul><li>Watch a video ad
  19. 19. Complete a survey
  20. 20. Subscribe to a newspaper or magazine
  21. 21. Purchase a product
  22. 22. Trial a service or product
  23. 23. Install an application</li></ul>Source: gWallet<br />Source: gWallet<br />
  24. 24. Using Virtual Currency Increases Ad Response<br />17<br />Source: tubemogul.com/research/report/33<br />Source: gWallet<br />
  25. 25. Freemium = Free + Premium<br />18<br />
  26. 26. Freemium: Ideal to Have Several Tiers<br />19<br />37Signals.com<br />
  27. 27. Freemium: Need Both Popularity & Monetization<br />20<br />Animoto.com<br />
  28. 28. Freemium: Convert Your Heaviest Users<br />21<br />Pandora.com<br />
  29. 29. Freemium: Transparency with Users is Key<br />22<br />
  30. 30. APIs and Applications<br />23<br />API:<br />Application<br />Programming<br />Interface<br />
  31. 31. APIs and Apps: Beyond the Browser<br />24<br />For successful companies, 80% of traffic in the future will come from beyond the browser.<br />
  32. 32. Combine APIs<br />25<br /><ul><li> Successful applications will use many different APIs
  33. 33. And they will take your applications everywhere.</li></li></ul><li>Location-Based Apps and Advertising<br />26<br />
  34. 34. Creating Communities that “Stick”<br />27<br /><ul><li> Social Shopping
  35. 35. Virtual Goods & Virtual Currency
  36. 36. Freemium
  37. 37. Apps & APIs</li></li></ul><li>Thank You!<br />28<br />Carol Cox<br />twitter.com/CivicLink<br />

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