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Webinar, June 22nd 2011: Print, Mail, & Mobile: Understanding QR Codes

On June 22nd, 2011, interlinkONE's Jason Pinto hosted a webinar on the subject of "Print, Mail, & Mobile: Understanding QR Codes".

This presentation covers QR Code basics, design and creation options, best practices, and case studies for inspiration.

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Webinar, June 22nd 2011: Print, Mail, & Mobile: Understanding QR Codes

  1. 1. Print + Mobile: Understanding QR Codes
  2. 2. Who Am I <ul><li>@JasonPinto </li></ul><ul><li>CMO, </li></ul><ul><li>interlinkONE </li></ul>
  3. 3. Who is interlinkONE <ul><li>Marketing Software </li></ul><ul><li>Wilmington, MA </li></ul><ul><li>http://interlinkONE.com </li></ul>
  4. 4. QR Codes Have Emotions? http://www.flickr.com/photos/hansthijs/4053398162/sizes/m/in/photostream/
  5. 5. Why Do They Matter?
  6. 6. Who Needs Them? Anything That is Printed.
  7. 8. Meet the QR Code
  8. 9. QR = “Quick Response”
  9. 10. Applications for Scanning
  10. 11. Year of Birth = 1994
  11. 12. Creation Process is Simple
  12. 13. <ul><li>QR Codes: Design Options </li></ul>
  13. 14. Simple vs. Complex
  14. 15. Not Every Pixel is Needed
  15. 16. Insert A Logo
  16. 17. Color Choice Options <ul><li>Contrast is key! </li></ul><ul><li>Test, test, test! </li></ul>
  17. 18. Use of Color, Logo, & Pattern http://ilnk.me/QRPattern
  18. 19. Important! Include Padding Do Not Follow This Example!
  19. 20. <ul><li>Super-Sized for Buildings & Billboards </li></ul>
  20. 21. Business Card Size
  21. 22. Soften Hard Edges w/ Round Corners
  22. 23. Use Colors to Match Your Theme
  23. 24. <ul><li>Best Practices for Using QR Codes to Make Print Interactive </li></ul>
  24. 25. Shorten the URL!
  25. 26. Cut Down on the Egg Nog http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
  26. 27. Mobilize Your Content!
  27. 28. Mobile Needs… Inquiry Forms Social Integration Easy to See & Click
  28. 29. Mobile Networking
  29. 30. Track, Measure, Test
  30. 31. Track, Measure, Test
  31. 32. <ul><li>Examples for a Bit of Inspiration </li></ul>
  32. 33. QR Codes Make Gardens Grow
  33. 34. Interactive Print Leads to Tips
  34. 36. <ul><li>Rochester Jazz Festival </li></ul><ul><li>QR Codes on Posters </li></ul><ul><li>Mobile-Optimized Festival Guide </li></ul>
  35. 37. QR Codes to VOC
  36. 38. QR Codes on Direct Mail
  37. 39. QR Codes for Feedback
  38. 40. QR Codes for Social Traffic
  39. 41. QR Codes on a Blog Yes, epic posts do get printed.
  40. 42. Don’t Forget Fundamentals <ul><li>Give a compelling reason to scan </li></ul><ul><li>Know your audience </li></ul><ul><li>Focus on the mobile experience </li></ul>
  41. 43. Want to Stay in Touch?
  42. 44. How Can interlinkONE Help? <ul><li>QReateAndTrack.com </li></ul><ul><li>iFlyMobi.com </li></ul><ul><li>MyMobileMadeEasy.com </li></ul>
  43. 45. Thank You! <ul><li>@JasonPinto </li></ul><ul><li>@interlinkONE </li></ul><ul><li>@QReateAndTrack </li></ul><ul><li>@iFlyMobi </li></ul>

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