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Using Social Media For Prospecting and Lead Generation

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In this presentation, interlinkONE's CEO John Foley, Jr, (who also runs the company Grow Socially) discusses ways that sales reps could use social media for connecting and sharing helpful information with prospects, as well as for finding new leads.

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Using Social Media For Prospecting and Lead Generation

  1. 1. Social Media for Prospecting & Lead Generation<br />Presented By John Foley<br />April 4th, 2011<br />
  2. 2. John Foley, Jr.<br />I love Mar(H)keting!<br />Grow Socially, Inc – Support Services<br />Online Marketing/Social Media<br />Plan, Manage, Execute and Measure<br />interlinkONE – Software (SaaS)<br />Enterprise Marketing Management Software<br />Plan, build, manage, execute and measure all marketing activities<br />
  3. 3. Overview<br />Social Media: Why?<br />How to Get Started<br />LinkedIn<br />Twitter<br />Facebook<br />YouTube<br />
  4. 4. Social Media: Why?<br />
  5. 5. Social Media: People Are There<br />
  6. 6. Shift in Communication<br />
  7. 7. Shift in Channels / Communication<br />TV, Banner Ads etc…<br />
  8. 8. Getting Started With Social Media<br />
  9. 9. Build your reputation / Reach the prospect<br />
  10. 10. Complete Your LinkedIn Profile<br />Upload your photo!<br />Add Company’s Website & Company/Personal Blog<br />Add Twitter Name<br />Personalized URL<br />
  11. 11. Get Involved in Groups<br />
  12. 12. Twitter: Your profile<br />
  13. 13. Twitter: Printers and Conversations<br />
  14. 14. Learn about Prospects on Twitter<br />
  15. 15. Facebook: Personal and Professional<br />
  16. 16. Facebook: Personal and Professional<br />
  17. 17. YouTube: Your own channel<br />
  18. 18. YouTube: Share Through Video<br />Video is easy to create and publish<br />Share Relevant Content<br />Build Personal Brand!<br />
  19. 19. CRM: Online/Social Intelligence<br />
  20. 20. Reminders for Social Media<br />
  21. 21. Q & A / Contact Me!: http://ilink.me/JR<br />QRCode<br />iFlyMobi.com<br />

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