QR Code Primer


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  • Thank you everyone for joining today’s webinar. We hope that you enjoy the material that we’ll cover. If you have any questions, please feel free to send them in using the GoToWebinar interface. We will try to leave as much time as possible to get to them at the end. Also, we will record the webinar… So.. Over the next couple of days, we’ll send an email around with a link to the recording.
  • Certainly you are all well aware of the USPS mobile barcode promotion. Currently set to expire after August, although I’ve heard rumors there could be an extension? While I do not know if you personally have thought this has been a success, I have absolutely seen a lot of QR Codes in my mailbox over the past few weeks, which has been exciting. But even if this expires and never comes back, there’s still reason for your company to utilize QR Codes.
  • I promise that this presentation is not filled with charts and stats and survey results. But I think one… this one is powerful. Even if you do not believe or use in QR Codes yet, you must at least recognize the reality of numbers like these. The smartphone has changed the game… If you have one, you will be come addicted to it. You will use it to go on the web… you will use it to Search… To watch videos… to read reviews… to watch TV and movies… to read books….. To update your social networks…. To buy items…. Maybe to make a call too
  • 58% of Americans between the ages of 25 and 34 now own a smartphone 68% of smartphone owners access the internet or email on their handheld on a typical day
  • First, what does it stand for? Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL. Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • They are not new, per se… They’ve been around since 1994. Of course, they’ve recently been increasing in popularity in the US. In the automotive industry, shipping slips and receipts are encoded with QR Code containing customer data, shipper data, product number, quantity, and other data. The data is used for ordering and product scanning. They’ve been around for so long, do you want to know what else happended in 1994? The Price of Gas was $1.
  • The more information your fitting in the more complex the QR Code gets. A simple code can be the short URL code.  Maybe you tell them a secret on SHort URL's and using them in QR Codes The complex is hold information about an event – title, date, time, end time so it requires more pixels to hold more data
  • If you are a pet lover, you may be saying this is not deterioation, but beautification! So this offers benefits, if you’re the designer, the markter.. You can incorporate images into the design a bit. This is possible due to the Reed-Solomon error correction code written into the QR Code encoder. This allows up to 30% deterioration of a QR Code possible with it still being readable. That correction code is used on DVDs, CDs and more. Same principles apply… Printed pieces may get damaged slightly, somewhat dirty, a bit of wear and tear.
  • Yes, you can also use that deterioration rate to place your logo inside the QR Code. The way this works normally is you create a QR Code, which is really just an image… Bring it into Photoshop, and then place the logo, and TEST! If you want to know how to do it, check out the URL on the screen.. It provides step by step instructions on how we’ve done it in fairly standard image editing programs.
  • The possibilities for QR Codes to help increase the impact and effectiveness of printed materials continues to increase. You have the ability to create QR Codes with different colors… I From our testing, darker colors have performed the best… Without a doubt, if you create one with color, test with different readers and phones.
  • Any Boston Celtics fans? When we win the NBA Championship this year, send me an email, and I’ll try to send you tshirt with this logo/QR Code on it.
  • We typically recommend using almost a ¼ inch of padding… Honestly, we do use a bit less than that, but give it room to breathe!
  • If you’re a designer… you generate the QR Code.. It’s outputted as a300 dpi image (depending on who you use). Then, simply scale it to a different size with a program such as Adobe Illustrator, or another image-editing program. 10 to 1 ration….. 20 feet away? Should be a 2 foot by 2 foot QR Code
  • Just from our own testing, when we take the QR Code less than an inch, we see troubles with the readers… For you, test… As the cameras on the phones get better, they can scan smaller QR Codes. But consider your audience.
  • How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me. Some QR Code generators do it for you!
  • Because it’s easy to create a QR Code, the temptation exists to simply point one to your corporate website, or your customer’s corporate website! Do not do that! - It might not work on a phone (Flash). - It might take forever to load - It might not provide answers that someone needs on their phone at that moment.
  • Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  • Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  • Another thing you’ll want to know is how do I make money. I listed 5 ways, 3 of them on this slide.
  • Now as mailers, you certainly may still be doing personalized Urls for clients. Thus, you may want to consider creating personalized QR Codes for those people. How can you do this? Next slide ….
  • Some of you might already have this.. But if not, go to TheQRToolkit.com It’s a free QR Code Success Tool Kit… has white papers, videos, case studies, how to guides, and more.
  • QR Code Primer

    1. 1. QR Code Primer
    2. 2. Who Am I <ul><li>@JasonPinto </li></ul><ul><li>CMO, </li></ul><ul><li>interlinkONE </li></ul>
    3. 3. Who is interlinkONE <ul><li>MFSA Gold Partner </li></ul><ul><li>Marketing Software </li></ul><ul><li>Wilmington, MA </li></ul><ul><li>http://interlinkONE.com </li></ul>
    4. 4. Webinar Overview <ul><li>QR Codes – Why Should We Care? </li></ul><ul><li>Creation and Design </li></ul><ul><li>Best Practices for Implementation </li></ul><ul><li>How Do I…. </li></ul>
    5. 5. <ul><li>QR Codes: Why Should We Care? </li></ul>
    6. 7. The Game-Changer
    7. 8. July 2011 Statistics
    8. 9. Knowledge is Spreading <ul><li>“ Almost half of all smartphones have downloaded an app capable of scanning a QR code” </li></ul><ul><li>Source: http://ilnk.me/9c89 </li></ul>
    9. 10. Meet the QR Code
    10. 11. QR = “Quick Response”
    11. 12. Applications for Scanning
    12. 13. Year of Birth = 1994
    13. 14. <ul><li>QR Codes: Creation & Design </li></ul>
    14. 15. Creation Options
    15. 16. What To Look for In a Creator <ul><li>Can you change the URL? </li></ul><ul><li>Do they shorten the URL? </li></ul><ul><li>Bulk-Upload Capability </li></ul><ul><li>Measurement and Tracking? </li></ul>
    16. 17. QReateAndTrack.com
    17. 18. QR Options Other than URLs
    18. 19. Simple vs. Complex
    19. 20. Not Every Pixel is Needed
    20. 21. Insert A Logo http://ilnk.me/QRLogo
    21. 22. Color Choice Options <ul><li>Contrast is key! </li></ul><ul><li>Test, test, test! </li></ul>
    22. 23. Use of Color, Logo, & Pattern http://ilnk.me/QRPattern
    23. 24. Important! Include Padding Do Not Follow This Example!
    24. 25. <ul><li>Super-Sized for Buildings & Billboards </li></ul>
    25. 26. Business Card Size
    26. 27. Custom QR Codes
    27. 28. <ul><li>Best Practices for Implementing </li></ul><ul><li>QR Codes </li></ul>
    28. 29. Shorten the URL!
    29. 30. Provide Clear Directions
    30. 31. Mobilize Your Content!
    31. 32. Mobile Needs… Inquiry Forms Social Integration Easy to See & Click
    32. 33. Mobile Networking
    33. 34. Ask – Why Would You Scan? <ul><li>Provide Directions / Map </li></ul><ul><li>Click-to-Call or Click-to-SMS </li></ul><ul><li>To Easily Learn Important Details </li></ul><ul><li>To Opt-In for More Information </li></ul>
    34. 35. Say “No” to Too Much! http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
    35. 36. Track, Measure, Test
    36. 37. Track, Measure, Test
    37. 38. <ul><li>How Do I… </li></ul>
    38. 39. Make Money <ul><li>Custom QR Code Design </li></ul><ul><li>Mobile Website Creation </li></ul><ul><li>Build their Database! </li></ul>
    39. 40. Make Money (cont.) <ul><li>Reporting </li></ul><ul><li>Multi-Channel (i.e. PURL vs. QR) </li></ul>
    40. 41. Create Personalized QR Codes
    41. 42. Bulk/PURLs QR Codes (cont.) QReateAndTrack.com
    42. 43. Create a Mobile Website <ul><li>Custom Code </li></ul><ul><li>Third Party Services </li></ul><ul><li>Mobile Website Building Applications </li></ul>
    43. 44. iFlyMobi: Product Features <ul><li>Easily Build Mobile Websites </li></ul><ul><li>Color-Scheme Pickers </li></ul><ul><li>WYSIWYG Editor </li></ul><ul><li>Form Builder </li></ul><ul><li>Real-Time Reporting </li></ul>http://iFlyMobi.com
    44. 45. Templates For Different Needs
    45. 46. Easy to Use Admin Features
    46. 47. Color Scheme/Picker Options
    47. 48. Mobile Forms <ul><li>For surveys, inquiries, lead generation, registrations, etc. </li></ul><ul><li>Specify response routing information for each form </li></ul>
    48. 49. Don’t Forget Fundamentals <ul><li>Give a compelling reason to scan </li></ul><ul><li>Know your audience </li></ul><ul><li>Focus on the mobile experience </li></ul>
    49. 50. Download QR Code Tool Kit TheQRToolKit.com
    50. 51. How Can interlinkONE Help? <ul><li>QReateAndTrack.com </li></ul><ul><li>iFlyMobi.com </li></ul><ul><li>Call us with questions! 978-694-9992 </li></ul>
    51. 52. Thank You! <ul><li>Any questions? </li></ul>