Emerging Technologies In Mobile Marketing


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  • There is no doubt that mobile is quickly becoming a very important channel in the marketing world. With 50% of the U.S. population expected to own a smartphone by the end of 2011, companies of all sizes now have new opportunities to reach the mobile audience. During this presentation, interlinkONE and Grow Socially’s CEO John Foley, Jr. will provide an overview of key technologies including SMS/Text, QR Codes, NFC, mobile website creation and management, mobile payments, and more.John will help attendees to leave with an understanding of:Which Mobile Technologies Can Play an Important Role in Your Business TodayBest Practices for Integrating Mobile with Print and Other ChannelsUsing Mobile for Lead Generation and Customer SupportCase Studies and Inspiration for Mobile Marketing Efforts
  • Location-Based
  • Easier to transport to conferences and events!Always have the ability to demonstrate your services – and provide support!Learn firsthand benefits & drawbacks compared to print
  • First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  • How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
  • We are seeing a huge interest in qr Codes when it comes to real estate.Here’s a picture of how one is being used on a rider.Also, flyers, mailers, newsletters, other signs…
  • QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun.(of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)
  • Emerging Technologies In Mobile Marketing

    1. 1. Emerging Technologies in Mobile Marketing<br />By John Foley, Jr.<br />6th Annual Print & Media ConferenceBy Print Buyers International<br />
    2. 2. John Foley, Jr.<br />I love Mar(H)keting!<br />Grow Socially, Inc – Support Services<br />Online Marketing/Social Media<br />Plan, Manage, Execute and Measure<br />interlinkONE – Software (SaaS)<br />Enterprise Marketing Management Software<br />Plan, build, manage, execute and measure all marketing activities<br />Happy Birthday 15 Years!<br />
    3. 3. Accolades<br /><ul><li>Jetsetter Status on FourSquare
    4. 4. Mayor of iStrategy
    5. 5. Ranked #14 as a Top CMO on Twitter in 2011
    6. 6. 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
    7. 7. One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
    8. 8. NAPL Soderstrom Society 2010
    9. 9. MFSA - Luke Kaiser Education award 2011</li></li></ul><li>What We’ll Discuss<br /><ul><li>Mobile Technologies and Your Business
    10. 10. Best Practices for Integrating & Print
    11. 11. Mobile for Lead Generation & Support
    12. 12. Ideas and Inspiration</li></li></ul><li>Before I Begin …<br />@johnfoleyjr<br />#PBIshow <br />5<br />
    13. 13. Let’s Get Started!<br />
    14. 14. The World of Mobile<br />
    15. 15. How Big is Mobile?<br />Source: Microsoft<br />
    16. 16. How Fast is Mobile Web Growing?<br />Source: Microsoft<br />
    17. 17. Mobile & Social Networking<br />Source: Microsoft<br />
    18. 18. What Matters to You<br />Mobile is changing the way your customers, prospects, and partners communicate.<br /> --- Are you changing with them?<br />
    19. 19. Smartphones and Tablets<br />
    20. 20. The Bottom Line on Smartphones<br />If you don’t have one – you Will!!!<br />
    21. 21. Tablets – Do you have one yet?<br />
    22. 22. 3 Reasons for a Tablet<br />Easier to transport<br />Demonstrate & Support – 24/7<br />Experience what the e-Reader lovers have<br />
    23. 23. SMS/Text<br />
    24. 24. SMS/Text Outbound<br />6.1 trillion messages sent in 2010!<br />News Alerts<br />Product Info<br />Contests<br />Deals<br />More<br />
    25. 25. SMS/Text - Inbound<br />
    26. 26. Getting Started with SMS<br />Start building your Mobile Database<br />Is it a field in your CRM?<br />Ask for it on landing pages, registrations<br />Ask people to opt-in for your alerts<br />Create alerts with value!<br />
    27. 27. QR Codes<br />
    28. 28. QR Codes: Connect Print & Mobile!<br />QR Codes<br />Learn More at:<br />QRConnect.com<br />QReateandTrack.com<br />
    29. 29. What the QR Code Contains<br />
    30. 30. QR = “Quick Response”<br />
    31. 31. Applications for Scanning<br />
    32. 32. Best Practice: Shorten the URL<br />
    33. 33. Best Practice: Provide Incentive<br />
    34. 34. Best Practice: Mobilize!<br />
    35. 35. QR Codes on Signs<br />
    36. 36. QR Codes on Posters<br />
    37. 37. Direct Mail Example #1<br />
    38. 38. Direct Mail Example #2<br />
    39. 39. QR Codes: What Can Be Measured<br /># of Scans<br />What print advertisements are working?<br />Measure scan by location/geographic regions<br />Who? If PURL/QR.<br />
    40. 40. What else? Digital Watermarks<br />
    41. 41. NFC<br />
    42. 42. What is NFC?<br />“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.<br />Source: http://en.wikipedia.org/wiki/Near_field_communication<br />
    43. 43. How NFC Can Be Used<br />File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link.<br />Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.<br />Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.<br />
    44. 44. What Do You Need<br />An NFC-enabled phone: Most vendors all over this<br />Still need: greater adoption by hardware in US<br />
    45. 45. Application: Museum of London<br />http://ilnk.me/NFCLondon<br />
    46. 46. Stickers and more<br />
    47. 47. Application: In the Store!<br /><ul><li>Simply tap phone against screen to sign up for specials, alerts.
    48. 48. Provide quick access to customer service questions and inquiries.</li></li></ul><li>Mobile Commerce<br />
    49. 49. Making Payments with Your Phone<br />Start with a cup of Coffee!<br /><ul><li>Get a Starbucks Gift Card
    50. 50. Download the Starbucks Mobile Card app
    51. 51. Input your Gift Card #... </li></li></ul><li>It’s Spreading! And Easy!<br />Local Convenience Stores in MA.<br />- Purchase Gift Card<br /><ul><li>Install App
    52. 52. Enter Gift Card #
    53. 53. Pay with your Phone!</li></li></ul><li>Accepting Payments via Phone!<br />Square<br />Free!<br />Accept credit card payments with your phone<br />Created by Twitter co-founder<br />2.75%<br />
    54. 54. Mental Break – Do you know<br />Twitter<br />
    55. 55. Location-Based Marketing<br />Smart phone- download app -buzzzz… coupons<br />FourSquare<br />GoWalla<br />Facebook Places<br />
    56. 56. Location-Based Marketing<br />What’s next?<br />
    57. 57. Location-Based Marketing<br />GEO-Fence<br /><ul><li>A geo-fence is a virtual perimeter  for a real-world geographical area.</li></li></ul><li>Location-Based Marketing<br />GEO-Fence is not necessarily new. Think - Global Positioning System (GPS)<br />
    58. 58. Location-Based Marketing<br />How it works:<br /><ul><li>Set the Geo-Fence
    59. 59. Awareness campaigns
    60. 60. Self-Register
    61. 61. Self Opt-in to notifications
    62. 62. 1 Click Opt out
    63. 63. Track effectiveness</li></li></ul><li>Mobile Websites<br />
    64. 64. Mobilize Your Web Content!<br />
    65. 65. Best Practices<br />Easy to See & Click<br />Inquiry Forms<br />Social Integration<br />
    66. 66. Use Mobile Forms!<br /><ul><li>For surveys, inquiries, lead generation, registrations, etc.
    67. 67. QR Codes, Auto-detection/redirect</li></li></ul><li>Mobile Networking<br />
    68. 68. Tools for Building Mobile Websites<br /><ul><li>Easily Build Mobile Websites
    69. 69. Color-Scheme Pickers
    70. 70. WYSIWYG Editor
    71. 71. Form Builder
    72. 72. Real-Time Reporting</li></li></ul><li>Mobile Applications For You!<br />
    73. 73. Some Recommendations<br />Facebook, Twitter, LinkedIn, Google+<br /> --- Install these Apps on your Phone!<br />Instagram (iPhone, Photo-Effects)<br />Postagram -- Easily order a printed postcard from your photos.<br />
    74. 74. Final Takeaways<br />Mobile is only going to continue to grow!<br />It can make life and work easier!<br />Mobile can help you generate leads and provide better customer service.<br />Mobile can make other channels, including print, more effective… and vice versa.<br />
    75. 75. Action Items<br />Get Started Now!<br />Get a Smartphone<br />Scan QR Codes & understand best practices<br />Stay up to speed on NFC<br />
    76. 76. Q & A / Contact Me!: http://ilink.me/JR<br />QRCode<br />iFlyMobi.com<br />
    77. 77. Product Spotlight: iFlyMobi<br />Easily build mobile websites<br />Create forms, surveys, landing pages, product pages, profile cards, and more.<br />14-day free trial!<br />http://iFlyMobi.com<br />
    78. 78. Product Spotlight: QReate & Track<br />Create and track QR Codes<br />Bulk-generator for creating QR Codes for personalized URLs<br />http://QReateAndTrack.com<br />
    79. 79. Have any questions?<br />Phone: 978-694-9992<br />Email: sales@interlinkONE.com<br />Web: http://interlinkONE.com http://GrowSocially.com<br />