Kurzpräsentation unserer Leistungsschwerpunkte im Bereich Online-Marketing

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Die Präsentation war Bestandteil einer Unternehmenspräsentation im Sommer 2010

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Kurzpräsentation unserer Leistungsschwerpunkte im Bereich Online-Marketing

  1. 1. Online Marketing June, 11th 2010 Kai Winkelmann
  2. 2. Terms of Online-Marketing <ul><li>Internet Marketing </li></ul><ul><li>iMarketing </li></ul><ul><li>Web-Marketing </li></ul><ul><li>Search Engine Marketing (SEM) </li></ul><ul><li>eMarketing </li></ul><ul><li>Search Engine Advertising (SEA) </li></ul>
  3. 3. Online-Marketing <ul><li>Structuring: </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Onpage and Offpage </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Newsletter-Marketing </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Reference Marketing </li></ul><ul><li>Public Relations </li></ul><ul><li>Web 2.0 </li></ul>
  4. 4. Search Engine Optimization <ul><li>Search </li></ul><ul><li>Engine </li></ul><ul><li>Result Page </li></ul><ul><li>(SERP) </li></ul><ul><li>on Google </li></ul>
  5. 5. Search Engine Optimization Importance of Google: 70%+ of all search queries ‚ Only the first page counts‘ Persistent measures needed:…
  6. 6. Onpage-Optimization <ul><li>Page title </li></ul><ul><li>Meta-Tags </li></ul><ul><li>Headlines </li></ul><ul><li>Internal Links </li></ul><ul><li>Keywords </li></ul><ul><li>Relevant Content </li></ul>
  7. 7. Offpage-Optimization <ul><li>Linkbuilding from relevant internet presences </li></ul><ul><li>Using catalogues, photo- and videostreams, news-platforms and social media </li></ul>
  8. 8. Production of Content <ul><li>Onpage and Offpage </li></ul><ul><li>Texts, Keywords, Headlines </li></ul><ul><li>Photos, images and videos </li></ul><ul><li>Podcasts </li></ul><ul><li>Backup-Pages </li></ul>
  9. 9. Search Engine Marketing Different programs offer sponsored Ads: Google Adwords Yahoo! Search Marketing Microsoft Advertising
  10. 10. Search Engine Marketing <ul><li>Paid Advertising </li></ul><ul><li>„ always on top“ </li></ul><ul><li>Reasonable measure in the beginning </li></ul><ul><li>Creative work </li></ul>
  11. 11. Newsletter-Marketing <ul><li>Activate your clients </li></ul><ul><li>Creative but endurant </li></ul><ul><li>Ask for information </li></ul><ul><li>Get in contact – keep in touch! </li></ul>
  12. 12. Affiliate-Marketing <ul><li>merchant does not incur a marketing expense unless results are accrued </li></ul><ul><li>CPS </li></ul><ul><li>CPC </li></ul><ul><li>CPA </li></ul><ul><li>CPM </li></ul>
  13. 13. Reference-Marketing <ul><li>Let your clients </li></ul><ul><li>recommend your </li></ul><ul><li>business/ products </li></ul><ul><li>Viral Marketing </li></ul>
  14. 14. Public Relations Services <ul><li>Awareness to stakeholders </li></ul><ul><li>Transparent communication </li></ul><ul><li>Tools: press releases, press kits and a relevant network </li></ul>
  15. 15. Web 2.0 <ul><li>Interaction </li></ul><ul><li>Collaboration </li></ul><ul><li>Emancipation of users </li></ul><ul><li>Support from Interface Medien: </li></ul><ul><li>weblogs, wikis, campaigns… </li></ul>
  16. 16. Online-Marketing <ul><li>Carry on from the beginning… </li></ul><ul><li>Thanks for your attentiveness! </li></ul>

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