WordPress For News And Media Word Camp Uk 2009


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A presentation covering the usage of WordPress within the UK News & Media sector, our projects there, implementation issues, and so on.

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  • WordPress can be used for both... Don’t linger on bullet points in case you bore people to death...
  • Express and Star guys are here, and they really broke new ground in the UK by using WP for their entire site.
  • Google Trends isn’t the be all and end allSearches for news is pretty flat – people already know where they go for it in the mainstream.More people writing newsMore aggregators bringing it all togetherMore relevance to particular marketsFunny how the Financial news picked up a lot lately.Some sectors are dropping in search terms – because people already know where to go for their news – opportunities for new news sites are probably reducing.But still just the same amount of time to read the newsTherefore less time for each news item... What does that mean?
  • So many things missing from WPMU core – global search, useful cross blog user management.I discovered something – in WPTavern’s forums I made a joke about “retired colonels going apoplectic about the changes, but that was to be expected...” I so didn’t expect a commenter on a Telegraph blog to find it and use it against both ourselves and the team. The suggestion was that we should take a 90% pay cut. Which given the cost of a train fare to London these days would have meant that we’d have been paying to help them!
  • Hard numbers are commercially sensitive but you can see the trend – graph begins with WP go-live.We’re looking at 30%-50% improvements over the first quarter post implementation on a typical site. Better engagement means visitors return again and again to read comments, see replies to their comments, etc.Chart is actually an amalgam of several news sites over a quarter or so (ie, where we could gather data from Compete, Alexa and server stats)... A few big digg effects.
  • Extra Excerpt/Title to be released to GPL soon.Caribou News is our own freebie offering for those wishing to set up a WP News site, the others are good too, but ours is the only one (so far as we are aware) that supports sections.
  • Quote from the editor at Telecoms.com: The previous system was a bespoke Java-based platform developed in house. In short, it was a nightmare - inflexible, inefficient, and clunky. By comparison, Wordpress is a dream, and the best thing is, less technical users find it intuitive and easy to get along with. As a successful blogging platform you can tell a lot of time and effort has been invested in making it a slick and productive tool, and that translates well when using it as a business CMS too.
  • WordPress For News And Media Word Camp Uk 2009

    1. 1. WordPressforNews &Media<br />Presented by<br />David Coveney<br />WordCamp UK 2009<br />
    2. 2. Introduction<br />‘It&apos;s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.’ <br />Jerry Seinfeld<br />
    3. 3. Types of Site<br />Blogs<br />Chronologically ordered<br />Semantically structure<br />No sections<br />Open to commenting<br />Part of a community<br />Strongly interlinked<br />Typically 0-5 posts a day<br />News & Magazine<br />Chronologically ordered<br />Semantically structured<br />Multiple sections<br />Closed to commenting<br />Community leading<br />More incoming links<br />3-many posts a day<br />
    4. 4. Key WP UK News & Media Sites<br />Spearhead sites from some large organisations<br />Telegraph Blogs the busiest<br />Telecoms.com most sophisticated?<br />Metro big users of open source, WP project gaining momentum<br />
    5. 5. News is Growing & Diversifying<br />
    6. 6. News Blogging<br />Telegraph Blogs biggest in the UK<br />Performance<br />Interconnecting multiple MU blogs<br />WPMU Dev valuable for blog networks<br />But for some requirements, you have to do quite a bit of coding<br />
    7. 7. WordPress as a News Platform<br />Think about sheer quantity of data<br />Sections can be by blog (WPMU)<br />Or a single WP site<br />Use categories<br />Or get clever with widgets & categories<br />
    8. 8. Effects of WordPress<br />Social plugins<br />Google News<br />Easier Publishing<br />Better Visitor Engagement<br />
    9. 9. So You Want A News Site in WP?<br />Plugins<br />Extra Excerpt<br />Social Bookmarking<br />User Photo<br />WP Navigation List Plugin<br />WP Popular Posts<br />WP-Polls<br />Related Articles<br />WP Super-Cache<br />Themes<br />Caribou News<br />Mimbo/Mimbo Pro<br />Fresh News<br />The Journal<br />StudioPress<br />
    10. 10. Telecoms.com<br />One of the first full news sites from a major group<br />Up to 50% traffic improvement<br />Four box serving<br />Load balancer, front end cache<br />Two Apache servers<br />One mySQL server<br />Shared with other Informa sites<br />Configurable Content Aggregation Widgets<br />New section page = new widget space<br />
    11. 11. Telecoms.com Back-end Demo<br />
    12. 12. The Future<br />More News Sites<br />WP & WPMU Integrated<br />BuddyPress<br />
    13. 13. Thanks and any Questions?<br />David Coveney<br />http://twitter.com/davecoveney<br />http://www.interconnectit.com<br />http://spectacu.la<br />0151 709 7977<br />