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The Art of Being Interested

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Interactivity Digital presentation by Courtney Seiter of Raven

Published in: Business, Technology
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The Art of Being Interested

  1. 1. #ID2013@RavenCourtneyThe art of being interestedCourtney Seiter | @RavenTools | @RavenCourtney
  2. 2. ✤ “He was a great listener.”✤ “He asked real questions, probed formy thoughts...”✤ “It’s amazing to see the effect thatsomeone paying attention to otherpeople can have.”✤ “He listened, he heard, he wasinterested...”#ID2013@RavenCourtney
  3. 3. 80% of social media posts are about ME#ID2013@RavenCourtney
  4. 4. Our brains reward us for talkingabout ourselves.#ID2013@RavenCourtney
  5. 5. It’s as good as...#ID2013@RavenCourtney
  6. 6. Or even...#ID2013@RavenCourtney
  7. 7. #ID2013@RavenCourtney
  8. 8. #ID2013@RavenCourtney
  9. 9. #ID2013@RavenCourtney
  10. 10. Be. Interested.#ID2013@RavenCourtney
  11. 11. ✤New links✤New leads✤Business insights✤More shares✤Better productsWhat’s in it for you?✤More fans✤Brand recognition✤Stronger reputation✤More authority✤Press opportunities#ID2013@RavenCourtney
  12. 12. #ID2013@RavenCourtney
  13. 13. Just five steps!*1. Discovery2. Research3.Groundwork4. Outreach5. Follow-up *and two are really easy#ID2013@RavenCourtney
  14. 14. Step 1:DiscoveryWho do you want to meet?#ID2013@RavenCourtney
  15. 15. Brandcheerleaders#ID2013@RavenCourtney
  16. 16. Influencers#ID2013@RavenCourtney
  17. 17. Prospectivecustomerscustomers#ID2013@RavenCourtney
  18. 18. Press#ID2013@RavenCourtney
  19. 19. Connecting the dotsStep 2:ResearchResearch#ID2013 @RavenCourtney
  20. 20. Find them everywhere#ID2013@RavenCourtney
  21. 21. Remember it all#ID2013 @RavenCourtney
  22. 22. Step 3:GroundworkGroundworkThe part where we make friends#ID2013@RavenCourtney
  23. 23. Ask real questions#ID2013@RavenCourtney
  24. 24. Give them what they want#ID2013@RavenCourtney
  25. 25. Add your voice#ID2013@RavenCourtney
  26. 26. Get weird#ID2013@RavenCourtney
  27. 27. Step 4:OutreachOutreachTime for ‘the ask’#ID2013@RavenCourtney
  28. 28. ✤ Genuine✤ Researched✤ Specific✤ Thorough#ID2013@RavenCourtney
  29. 29. Step 5:Follow upFollow upFight the shallow#ID2013@RavenCourtney
  30. 30. Tell better stories#ID2013@RavenCourtney
  31. 31. Connect your community#ID2013@RavenCourtney
  32. 32. Bottom line: It’s not about you#ID2013@RavenCourtney
  33. 33. #ID2013@RavenCourtneyCourtney Seiter | @RavenTools | @RavenCourtneyThankyou!

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