1.   What is Interactive TV?2.   How is it being marketed?-  New Products-  Marketers Benefits3.   Samsung Example4.   Fut...
By using digital TV services:     Global services, satellite and cable.     It offer on Broadband connection and mobiles...
   Driving traffic and increasing sales.   Advanced advertising spots (pop-up    overlays)
   Profitable tool to learn about their customers,   Build connections   Customize services.   Service providers:     ...
http://www.youtube.com/watch?v=4q8eX9_VNuU
- Connect TV with internet- Social media communicationsNetwork: Youtube, Twitter, Facebook, Pinterest
   Old vs. New-   Increased socializing and networking-   Interactive TV based programming-   Innovation from TV Broadcas...
Questions?  Tweet #ITV111
http://pinterest.com/merlenec4/interactive-tv/http://adage.com/article/digital/interactive-tv/232996/http://www.madisonave...
How many of you have a social networking
How many of you have a social networking
How many of you have a social networking
How many of you have a social networking
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How many of you have a social networking

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How many of you have a social networking

  1. 1. 1. What is Interactive TV?2. How is it being marketed?- New Products- Marketers Benefits3. Samsung Example4. Future Technologies5. Conclusion
  2. 2. By using digital TV services:  Global services, satellite and cable.  It offer on Broadband connection and mobiles  Via computers  Internet
  3. 3.  Driving traffic and increasing sales. Advanced advertising spots (pop-up overlays)
  4. 4.  Profitable tool to learn about their customers, Build connections Customize services. Service providers: “WIN WIN SITUATION”
  5. 5. http://www.youtube.com/watch?v=4q8eX9_VNuU
  6. 6. - Connect TV with internet- Social media communicationsNetwork: Youtube, Twitter, Facebook, Pinterest
  7. 7.  Old vs. New- Increased socializing and networking- Interactive TV based programming- Innovation from TV Broadcasters
  8. 8. Questions? Tweet #ITV111
  9. 9. http://pinterest.com/merlenec4/interactive-tv/http://adage.com/article/digital/interactive-tv/232996/http://www.madisonavenuejournal.com/2007/07/05/prediction_nanogaming_will/index.phphttp://www.youtube.com/user/yaelhikri?feature=watchhttp://www.youtube.com/user/getconnectedtvshow?feature=watch

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