Case Study: Clare McLeod (Intermezzo Arts)

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Socially Adept or Socially Inept?

How to Do, Use and Learn from Social Media for business

Part 5: Case Study: Clare McLeod (Intermezzo Arts)

A Social Media Week Glasgow event by Interactive Scotland (www.interactivescotland.com) and Creative Clyde (www.creativeclyde.com)

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Case Study: Clare McLeod (Intermezzo Arts)

  1. 1. Socially Adept or Socially Inept? How to Do, Use and Learn from Social Media for businessPart 5: Case Study: Clare McLeod (Intermezzo Arts)A Social Media Week Glasgow event by Interactive Scotland and Creative Clyde
  2. 2. Social Media
  3. 3. IntermezzoArts• Twitter• Blog• LinkedIn• Facebook• YouTube
  4. 4. IntermezzoArts• Clients – Museums – Heritage Properties – Art Galleries – Castle• Corporate and Professional Firms
  5. 5. IntermezzoArts• Top Tips – Follow your potential customers/clients to find out their likes/dislikes/plans for the future – Work hard to obtain a “follow-back” i.e. retweet and engage – Make sure your clients/customers know what you do – Point your followers back to your website/blog regularly – Always answer questions or mentions
  6. 6. IntermezzoArts• LinkedIn – Use networking to add connections – Add connections only to people with whom you have a link (i.e. know through Twitter, networking, meetings etc.) – Search for contacts within your client base and ask for introductions – Keep updated with all the latest information – Create your own groups
  7. 7. IntermezzoArts• YouTube – Video is the future – People like to see video links – Can be used to show examples of work – Good for visual and creative arts – Creative something viral
  8. 8. IntermezzoArts• Blog – Art – Museums – Top Ten Tips – Relevant information
  9. 9. IntermezzoArts• Results – Linked up with Museums,Art Galleries and Heritage Properties – Became an expert – Information requests received – Work from Museums and Heritage Properties – True engagement
  10. 10. Socially Adept or Socially Inept? How to Do, Use and Learn from Social Media for business To find out more about why the Creative Clyde business hub is a natural home for media, technology and creatively-minded businesses, visit www.creativeclyde.com. To watch a summary video from the event, listen to audio recordings, view more slidecasts, and findout how Interactive Scotland can help your digital media business, visit: www.interactivescotland.com.Audio, video and slidecast production by Creative Clyde and Interactive Scotland by creative content communications company Inner Ear: www.innerear.co.uk

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