10viralvids2

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ANALYSING 10 VIRAL VIDEOS

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  • The voice actor for the Natural Confectionary Company advert, Matt Berry, is a popular television actor (probably best known as Reynholm in the IT Crowd or Dr. Sanchez in Garth Marenghi's Darkplace). So saying that the use of Chuck Norris as a popular actor is 'unlike' the other adverts isn't quite true.
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10viralvids2

  1. 1. Viral Advertisment 1http://www.youtube.com/watch?v=U_cSus_q_z0This viral advert is Lactose free milk. This is a good advert to be inspired bythe different camera angles used during the advert and how it uses the rule ofthirds.The rule of thirds is when there are usaly two subjects on the right andleft side of the screen and they will never swap position throught out the clipor scene, when there is only one person on the screen that person or objectwill always stay on the left or right handside and will never swap to other sidethat the other charector or object is on. This is presented thought out thevideo in majority of the scenes. This advert is of a converation between aperson and a objects and uses a lot of dialoge.I have chosen this video because its humarouse and simple but also effectiveand demonstrated the rule of thirds in a simple way, this could work very wellin a lot of different viral adverts. When doing my viral advert I would like to tryand use this style in my advert. This shows how the glass of milk is always on the right of the screen and the woman is on the left.
  2. 2. Viral Advertisement 2http://www.youtube.com/watch?v=AK4d9FNohTUThis viral advert is called “The Natural Confectionery Company, Bring on theTrumpets”. I have chosen to look at this viral video because this video alsocontaines the rule of thirds, but the video also is set out for a younger audience.It’s targeted audience would be for both sex’s and the age group of about 3-12year olds this is because it’s a simple advert to show to that audience, theres notmuch dialogue and rever simple wording, but at the berging there are morecomplicated dialogue but that would be set out for the adults who are watchingthe commercial. Showing the rule of third.This video also shows the packaging of the product they are trying to sell. Thisadvert just like the other one is between two objects and a conversation betweenthose two objects. This works because it’s a funny advert and for a lot of viraladverts now they can’t be longer that 30 seconds other wise people lose interestand they have to be funny or have a tag line that will stay in people’s heads.The camering on the advert are all very close to the objects the only long shot inthe whole advert is at the end showing the product the advert is selling, but eventhat is more of a medium long shotViral Advertisement 3
  3. 3. http://www.youtube.com/watch?v=4LnA-xCz5U8This video was produced for the help line “Talk to Frank” and is called “Pablo thedrug mule dog”. This advert contains a lot of different subjects in the video, butthe main subject is the dog. Unlike the other two adverts this one is not trying tosell anything to the viewers, but is trying to help. The adverts main targetedaudience is both sexes of the age 16-25 this would be for the stereotypical viewsof that age group and majority of the people in the advert are of that age group.The secondary audience for the advert would be still both sexes, but of the agegroup of 25-35 for the older generation.The advert contains different varies uses of camera angles and styles. There are alot of extreme close up’s or medium close ups. The video also contains stopmotion in it this is used mainly on the dog when moving its head and other parts.In one scene we see visual effects used to present the advert, but when watchingit the effects make it seem more like an opening to a T.V show. During this advertthe rule of thirds also made an appearance when the dog ‘Pablo’ is talking to theother subjects. The advert also seems like some of the shots have been shot handusing the hand held effect. This shows the extreme close up on a pill or could be called a macro shot. This is showing the visual effect for the title of the advertThis advert also contains more than one person in the frame unlike the otherthree where there always only been one person or object in each frame. This iswhen the dog is talking to the drug dealer and when a person is dancing at aparty…
  4. 4. Unlike most viral adverts this video is over 30 seconds and is a hole minuet, but Ithink this because it’s a gripping and hard hitting video that it keeps you payingattachment to what’s on the screen. If I was to create an advert like this base onserious issues such as war, drug use or other crimes I would go down the sameroutes as this video very hard hitting and keeps the viewers attenchent thewhole way thought the advert, but for any other type of advert I would thinkabout using the different styles of the camera’s that have been used to film thisadvert.Viral Advertisement 4http://www.youtube.com/watch?v=4vjuLxyo-p4This advert is the “Chuck Norris - Mountain Dew Commercial”. Unlike theother adverts this one has a film and T.V star to help promote the product thatis being advertised.During this advert extreme close ups where used, medium shots are used andlong shots compaired to the others when there were only about two or threedifferent styles of shooting used. This shows two different camera angles and distance shots. This one is a long shot and an establishing shot to show the scale and distance This shot is an extreme close up on the main subject’s hand showing the product being advertised Unlike the other videos this one uses a birds eye view shot. This is mainly because in the other videos a birds eye view shot would have had no use in the videos but in this as the hole point to the advert is showing that these two boys had energy because of the product they where using and it’s a chase sequence where the birds eye view comes in well.
  5. 5. The targeted audience for this advert would be again both sex’s, but that can beargued as there are no women in the advert and could be a negativerepresentation on women saying that women don’t use the product beingpromoted. The targeted age group would 13-18 when that age group are firstintroduced to energy drinks. The secondary audience would be the age groups of18-30 this is because there not to fused, but may drink it for different reasonsunlike the main audience will be drinking it because others will be and they don’twant to be left out.I would use some of the styles of how this video has been presented like how it’svery fast paced and the cameras jump from one to the other very quickly.Viral Advertisement 5http://www.youtube.com/watch?v=9YVWaIyNp-wThis viral advert if “Skittles -Taste The Rainbow”.This video is promoting “Skittles” and compared to the other adverts can beinterpreted in different ways some people find it funny and some find it reallysad, I think this is a good thing in adverts having people interpreting advertsdifferently this way not everyone gives off the same reaction or the sameresponse. This is one of the reasons I chose to look at this viral video for themixed response it gives off. A different reason is that unlike the other adverts Ihave looked at this one uses a lot of CGI as shown below. This shows the subject turning an object into the product being advertised and how the CGI is being used
  6. 6. This adverts targeted audience would be again for both sexes this is clarified inthe video by a women/girl eating the product unlike the Mountain Dew advertwere it’s only men/boys drinking the product giving off possible wrongresponses to different audiences. The main age group for this video would be allages really, but to be able to intemperate the advert how the company wants youto I would think you would have to be in the age group of 13-20, but the productis aimed for all ages.Viral Advertisement 6http://www.youtube.com/watch?v=X21mJh6j9i4“Never say no to Panda”This advert is advertising Panda cheas. This video can be interpreted in differentways being on what sound track is played in the background as on YouTubethere is different music played over the top of the video and some are for moremature viewers. This would be the reason I chose to look at this advert becauseunlike the other videos people have taken the original video and changed it tothere own and this didn’t occur in any of the others. This also could be shown, asthey are happy that their audience are changing the advert to how they want it.The demographic audience for this advert would be men as you don’t see anywomen in this version of the advert and it one also has the mature music in itand this kind is usually associated with the 15-18 and with the lower and middleclass and would be suited for all races.During the advert there are a lot of close ups on the pandas face and the whenshowing the packaging of the product. Close up of product and panda
  7. 7. If I was to use anything from this advert it would be how they have let peoplecustomize the advert for better or for worse depending on how the audienceviews the commercial.Viral Advertisement 7http://www.youtube.com/watch?v=gqhfZKDFPMgThis is the banned Voles Wagon advert when watching it you can under standwhy it was never shown on public T.V as most viewers would find it ofecive. Theoriginal demographic for this advert would have been both sexes eventho theproduct that is being advertised is usually associated with women and the agewould be 17+ this is because it’s a small car and is excepted by all ages, butwould be associated with low class and upper class.The advert uses a lot of different camera angles such as tracking shots andestablishing shots, but used the most thought the advert are medium long shots. When being played this would be a tracking shot. This is on of the establishing shot
  8. 8. When viewing this advert you can see whyit was banned as some would say itsshowing or promoting terrorism as shownin the screen shots below. These clips show different camera angles that where used the first was a close up and the second was a side angle shot, but when viewing these clips you can see why it was banned and how some views said it’s promoting terrorism. This clip shows the end of the advert and the tagline that has been used and at the end of the day the tagline dose work well with the viral advert that also has over 36,000 views on YouTube so the advert was a success just not on T.V
  9. 9. Viral Advertisement 8http://www.youtube.com/watch?v=TnzFRV1LwIoThis is the Cabrurys chocolate advert; this is one of the most successful Cabruysadverts that have ever been shown with 5,825,712 views on YouTube.The demographic for this advert would be again both sexes and of all ages, this isbecause the company being advertised have been around for a long amount oftime still attracting the older generation who grew up with the product. Whenpeople think of this product as being middle class and upper class product fromhow the packaging is always in purple and gold colours and in neat packaging,but a lot of lower class buy this product. The product being advertised has amixed demographic audience more than any of the other viral videos.At the begging of the advert there is a lot of extreme close up of the subject in theadvert as show below. Extreme close ups is the main cameraing thought out theadvert and then nearer to the end we see a medium long shot and that’s the onlyone in the advert.
  10. 10. This is one of the more detailed extreme close ups in the advert. Its also a lot like a macro shot because of the detail shown This is the medium long shot in the advert and could also be argued that its an establishing shot because we are establishing the areaAt the end of the advert is the only bit thatuses animation to animate the milkdropping onto the chocolate bar
  11. 11. Viral Advertisement 9http://www.youtube.com/watch?v=7gcVYw2kHacThis viral advert is advertising Lucozade using the DDay Fresh music video. Thedemographic for this advert would male as most people associate males beingmore afletic than females, but of the age 13-25 this is because the LucozadeCompany is mainly aimed at sporty people, as it’s a sports drink or clothing. Thesecondary audience would be females of the age of 13-25, but people wouldargue differently about this audience response as the main people in front of thecamera are female all the time and they may say that they should be the targetedaudience. From the music that is being played people would say it’s for lowerclass and middle class, this would also be from how people are dressed in theadvert.There are a lot of different camera angles used in this advert such as trackingshots, close ups, medium long shots, long shots and others.
  12. 12. This is a tracking shot during the advert and its also is a tracking shot as we are following the main subject. This is a side view shot used to show the distance and what’s in the background of the shotIn the back ground of this shot we can see someone holdingthe product being advertised unlike in the other adverts wedon’t see this with in the mise –on- sene.
  13. 13. I would use some of the styles from this advert such as showing your product inthe background this is because this way the viewer can interact with the productmore if they see it being used in the advert. I would also use the varies of thecamera angles and shots that were used.Viral Advertisement 10http://www.youtube.com/watch?v=XISA4LNjCicI chose to look at this advert because unlike all the other this is filmed and madevery defiantly to the others adverts.The demographic for this viral video is aimed at young men/ boys, but peoplemay think it should be aimed at women as well because it may not always be aman being violent to there partner. The age group for this video would be 16-25year olds; this is because this is the age people assuming the young generationstart to have serious relationships. This video would be aimed at lower class andmiddle class viewers this is shown by how the people in the advert are dressedand how their bedroom is presented.Thought out the video there are a lot of low angle shots this could be interpretedthat it was done to show that the victim in the advert fill very low. There are alsosome over shoulder shots compeered to the other videos where this didn’thappen.This video shows lots of different anglepositions that could be used in my advert andhow each one has a different effect on each ofthe ways that have been shot.

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