10viralvids

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10viralvids

  1. 1. Viral Advertisment 1http://www.youtube.com/watch?v=U_cSus_q_z0This viral advert is Lactose free milk. This is a good advert to be inspired bythe different camera angles used during the advert and how it uses the rule ofthirds.The rule of thirds is when there are usaly two subjects on the right andleft side of the screen and they will never swap position throught out the clipor scene, when there is only one person on the screen that person or objectwill always stay on the left or right handside and will never swap to other sidethat the other charector or object is on. This is presented thought out thevideo in majority of the scenes. This advert is of a converation between aperson and a objects and uses a lot of dialoge.I have chosen this video because its humarouse and simple but also effectiveand demonstrated the rule of thirds in a simple way, this could work very wellin a lot of different viral adverts. When doing my viral advert I would like to tryand use this style in my advert. This  shows  how  the  glass  of  milk  is   always  on  the  right  of  the  screen   and  the  woman  is  on  the  left.                      
  2. 2.      Viral  Advertisement  2    http://www.youtube.com/watch?v=AK4d9FNohTU  This  viral  advert  is  called  “The  Natural  Confectionery  Company,  Bring  on  the  Trumpets”.  I  have  chosen  to  look  at  this  viral  video  because  this  video  also  containes  the  rule  of  thirds,  but  the  video  also  is  set  out  for  a  younger  audience.  It’s  targeted  audience  would  be  for  both  sex’s  and  the  age  group  of  about  3-­‐12  year  olds  this  is  because  it’s  a  simple  advert  to  show  to  that  audience,  theres  not  much  dialogue  and  rever  simple  wording,  but  at  the  berging  there  are  more  complicated  dialogue  but  that  would  be  set  out  for  the  adults  who  are  watching  the  commercial.           Showing  the  rule  of     third.                      This  video  also  shows  the  packaging  of  the  product  they  are  trying  to  sell.  This  advert  just  like  the  other  one  is  between  two  objects  and  a  conversation  between  those  two  objects.  This  works  because  it’s  a  funny  advert  and  for  a  lot  of  viral  adverts  now  they  can’t  be  longer  that  30  seconds  other  wise  people  lose  interest  and  they  have  to  be  funny  or  have  a  tag  line  that  will  stay  in  people’s  heads.        The  camering  on  the  advert  are  all  very  close  to  the  objects  the  only  long  shot  in  the  whole  advert  is  at  the  end  showing  the  product  the  advert  is  selling,  but  even  that  is  more  of  a  medium  long  shot                        
  3. 3.    Viral  Advertisement  3    http://www.youtube.com/watch?v=4LnA-­‐xCz5U8  This  video  was  produced  for  the  help  line  “Talk  to  Frank”  and  is  called  “Pablo  the  drug  mule  dog”.  This  advert  contains  a  lot  of  different  subjects  in  the  video,  but  the  main  subject  is  the  dog.  Unlike  the  other  two  adverts  this  one  is  not  trying  to  sell  anything  to  the  viewers,  but  is  trying  to  help.  The  adverts  main  targeted  audience  is  both  sexes  of  the  age  16-­‐25  this  would  be  for  the  stereotypical  views  of  that  age  group  and  majority  of  the  people  in  the  advert  are  of  that  age  group.  The  secondary  audience  for  the  advert  would  be  still  both  sexes,  but  of  the  age  group  of  25-­‐35  for  the  older  generation.      The  advert  contains  different  varies  uses  of  camera  angles  and  styles.  There  are  a  lot  of  extreme  close  up’s  or  medium  close  ups.  The  video  also  contains  stop  motion  in  it  this  is  used  mainly  on  the  dog  when  moving  its  head  and  other  parts.    In  one  scene  we  see  visual  effects  used  to  present  the  advert,  but  when  watching  it  the  effects  make  it  seem  more  like  an  opening  to  a  T.V  show.  During  this  advert  the  rule  of  thirds  also  made  an  appearance  when  the  dog  ‘Pablo’  is  talking  to  the  other  subjects.  The  advert  also  seems  like  some  of  the  shots  have  been  shot  hand  using  the  hand  held  effect.       This  shows  the  extreme  close     up    on  a  pill  or  could  be  called  a     macro  shot.   This  is  showing  the   visual  effect  for  the  title     of  the  advert        This  advert  also  contains  more  than  one  person  in  the  frame  unlike  the  other  three  where  there  always  only  been  one  person  or  object  in  each  frame.  This  is  when  the  dog  is  talking  to  the  drug  dealer  and  when  a  person  is  dancing  at  a  party…    
  4. 4.  Unlike  most  viral  adverts  this  video  is  over  30  seconds  and  is  a  hole  minuet,  but  I  think  this  because  it’s  a  gripping  and  hard  hitting  video  that  it  keeps  you  paying  attachment  to  what’s  on  the  screen.  If  I  was  to  create  an  advert  like  this  base  on  serious  issues  such  as  war,  drug  use  or  other  crimes  I  would  go  down  the  same  routes  as  this  video  very  hard  hitting  and  keeps  the  viewers  attenchent  the  whole  way  thought  the  advert,  but  for  any  other  type  of  advert  I  would  think  about  using  the  different  styles  of  the  camera’s  that  have  been  used  to  film  this  advert.          Viral  Advertisement  4    http://www.youtube.com/watch?v=4vjuLxyo-p4This advert is the “Chuck Norris - Mountain Dew Commercial”. Unlike theother adverts this one has a film and T.V star to help promote the product thatis being advertised.During this advert extreme close ups where used, medium shots are used andlong shots compaired to the others when there were only about two or threedifferent styles of shooting used. This  shows  two  different  camera  angles  and   distance  shots.    This  one  is  a  long  shot  and  an   establishing  shot  to  show  the  scale  and   distance             This  shot  is  an  extreme  close  up  on  the  main   subject’s  hand  showing  the  product  being   advertised                      
  5. 5. Unlike  the  other  videos  this  one  uses  a  birds  eye   view  shot.  This  is  mainly  because  in  the  other     videos  a  birds  eye  view  shot  would  have  had  no     use  in  the  videos  but  in  this  as  the  hole  point  to     the  advert  is  showing  that  these  two  boys  had     energy  because  of  the  product  they  where  using     and  it’s  a  chase  sequence  where  the  birds  eye     view  comes  in  well.            The  targeted  audience  for  this  advert  would  be  again  both  sex’s,  but  that  can  be  argued  as  there  are  no  women  in  the  advert  and  could  be  a  negative  representation  on  women  saying  that  women  don’t  use  the  product  being  promoted.  The  targeted  age  group  would  13-­‐18  when  that  age  group  are  first  introduced  to  energy  drinks.  The  secondary  audience  would  be  the  age  groups  of  18-­‐30  this  is  because  there  not  to  fused,  but  may  drink  it  for  different  reasons  unlike  the  main  audience  will  be  drinking  it  because  others  will  be  and  they  don’t  want  to  be  left  out.    I  would  use  some  of  the  styles  of  how  this  video  has  been  presented  like  how  it’s  very  fast  paced  and  the  cameras  jump  from  one  to  the  other  very  quickly.        Viral  Advertisement  5      http://www.youtube.com/watch?v=9YVWaIyNp-wThis viral advert if “Skittles -Taste The Rainbow”.    This  video  is  promoting  “Skittles”  and  compared  to  the  other  adverts  can  be  interpreted  in  different  ways  some  people  find  it  funny  and  some  find  it  really  sad,  I  think  this  is  a  good  thing  in  adverts  having  people  interpreting  adverts  differently  this  way  not  everyone  gives  off  the  same  reaction  or  the  same  response.    This  is  one  of  the  reasons  I  chose  to  look  at  this  viral  video  for  the  mixed  response  it  gives  off.  A  different  reason  is  that  unlike  the  other  adverts  I  have  looked  at  this  one  uses  a  lot  of  CGI  as  shown  below.            This  shows  the  subject  turning  an    object  into  the  product  being    advertised  and  how  the  CGI  is  being    used              
  6. 6.  This  adverts  targeted  audience  would  be  again  for  both  sexes  this  is  clarified  in  the  video  by  a  women/girl  eating  the  product  unlike  the  Mountain  Dew  advert  were  it’s  only  men/boys  drinking  the  product  giving  off  possible  wrong  responses  to  different  audiences.  The  main  age  group  for  this  video  would  be  all  ages  really,  but  to  be  able  to  intemperate  the  advert  how  the  company  wants  you  to  I  would  think  you  would  have  to  be  in  the  age  group  of  13-­‐20,  but  the  product  is  aimed  for  all  ages.        Viral  Advertisement  6    http://www.youtube.com/watch?v=X21mJh6j9i4  “Never  say  no  to  Panda”      This  advert  is  advertising  Panda  cheas.  This  video  can  be  interpreted  in  different  ways  being  on  what  sound  track  is  played  in  the  background  as  on  YouTube  there  is  different  music  played  over  the  top  of  the  video  and  some  are  for  more  mature  viewers.  This  would  be  the  reason  I  chose  to  look  at  this  advert  because  unlike  the  other  videos  people  have  taken  the  original  video  and  changed  it  to  there  own  and  this  didn’t  occur  in  any  of  the  others.  This  also  could  be  shown,  as  they  are  happy  that  their  audience  are  changing  the  advert  to  how  they  want  it.    The  demographic  audience  for  this  advert  would  be  men  as  you  don’t  see  any  women  in  this  version  of  the  advert  and  it  one  also  has  the  mature  music  in  it  and  this  kind  is  usually  associated  with  the  15-­‐18  and  with  the  lower  and  middle  class  and  would  be  suited  for  all  races.    During  the  advert  there  are  a  lot  of  close  ups  on  the  pandas  face  and  the  when  showing  the  packaging  of  the  product.         Close  up  of  product  and  panda            
  7. 7.      If  I  was  to  use  anything  from  this  advert  it  would  be  how  they  have  let  people  customize  the  advert  for  better  or  for  worse  depending  on  how  the  audience  views  the  commercial.      Viral  Advertisement  7      http://www.youtube.com/watch?v=gqhfZKDFPMg  This  is  the  banned  Voles  Wagon  advert  when  watching  it  you  can  under  stand  why  it  was  never  shown  on  public  T.V  as  most  viewers  would  find  it  ofecive.  The  original  demographic  for  this  advert  would  have  been  both  sexes  eventho  the  product  that  is  being  advertised  is  usually  associated  with  women  and  the  age  would  be  17+  this  is  because  it’s  a  small  car  and  is  excepted  by  all  ages,  but  would  be  associated  with  low  class  and  upper  class.    The  advert  uses  a  lot  of  different  camera  angles  such  as  tracking  shots  and  establishing  shots,  but  used  the  most  thought  the  advert  are  medium  long  shots.               When  being  played  this  would  be  a  tracking     shot.                   This  is  on  of  the  establishing  shot                        When  viewing  this  advert  you  can  see  why  it  was  banned  as  some  would  say  its  showing  or  promoting  terrorism  as  shown  in  the  screen  shots  below.    
  8. 8.         These  clips  show  different  camera  angles  that     where  used  the  first  was  a  close  up  and  the     second  was  a  side  angle  shot,  but  when     viewing  these  clips  you  can  see  why  it  was     banned  and  how  some  views  said  it’s     promoting  terrorism.                                   This  clip  shows  the  end  of  the  advert  and  the     tagline  that  has  been  used  and  at  the  end  of     the  day  the  tagline  dose  work  well  with  the     viral  advert  that  also  has  over  36,000  views     on  YouTube  so  the  advert  was  a  success  just     not  on  T.V              Viral  Advertisement  8    http://www.youtube.com/watch?v=TnzFRV1LwIo  This  is  the  Cabrurys  chocolate  advert;  this  is  one  of  the  most  successful  Cabruys  adverts  that  have  ever  been  shown  with  5,825,712  views  on  YouTube.    The  demographic  for  this  advert  would  be  again  both  sexes  and  of  all  ages,  this  is  because  the  company  being  advertised  have  been  around  for  a  long  amount  of  time  still  attracting  the  older  generation  who  grew  up  with  the  product.  When  people  think  of  this  product  as  being  middle  class  and  upper  class  product  from  how  the  packaging  is  always  in  purple  and  gold  colours  and  in  neat  packaging,  but  a  lot  of  lower  class  buy  this  product.  The  product  being  advertised  has  a  mixed  demographic  audience  more  than  any  of  the  other  viral  videos.        
  9. 9. At  the  begging  of  the  advert  there  is  a  lot  of  extreme  close  up  of  the  subject  in  the  advert  as  show  below.  Extreme  close  ups  is  the  main  cameraing  thought  out  the  advert  and  then  nearer  to  the  end  we  see  a  medium  long  shot  and  that’s  the  only  one  in  the  advert.               This  is  one  of  the  more  detailed  extreme  close     ups  in  the  advert.  Its  also  a  lot  like  a  macro     shot  because  of  the  detail  shown                           This  is  the  medium  long  shot  in  the  advert     and  could  also  be  argued  that  its  an     establishing  shot  because  we  are     establishing  the  area                         At  the  end  of  the  advert  is  the  only  bit  that     uses  animation  to  animate  the  milk     dropping  onto  the  chocolate  bar                    
  10. 10.  Viral  Advertisement  9      http://www.youtube.com/watch?v=7gcVYw2kHac  This  viral  advert  is  advertising  Lucozade  using  the  DDay  Fresh  music  video.  The  demographic  for  this  advert  would  male  as  most  people  associate  males  being  more  afletic  than  females,  but  of  the  age  13-­‐25  this  is  because  the  Lucozade  Company  is  mainly  aimed  at  sporty  people,  as  it’s  a  sports  drink  or  clothing.  The  secondary  audience  would  be  females  of  the  age  of  13-­‐25,  but  people  would  argue  differently  about  this  audience  response  as  the  main  people  in  front  of  the  camera  are  female  all  the  time  and  they  may  say  that  they  should  be  the  targeted  audience.  From  the  music  that  is  being  played  people  would  say  it’s  for  lower  class  and  middle  class,  this  would  also  be  from  how  people  are  dressed  in  the  advert.    There  are  a  lot  of  different  camera  angles  used  in  this  advert  such  as  tracking  shots,  close  ups,  medium  long  shots,  long  shots  and  others.               This  is  a  tracking  shot  during  the     advert  and  its  also  is  a  tracking  shot     as  we  are  following  the  main     subject.                     This  is  a  side  view  shot  used  to     show  the  distance  and  what’s  in  the     background  of  the  shot                
  11. 11.      In  the  back  ground  of  this  shot  we  can  see  someone  holding    the  product  being  advertised  unlike  in  the  other  adverts  we    don’t  see    this  with  in  the  mise  –on-­‐  sene.         I  would  use  some  of  the  styles  from  this  advert  such  as  showing  your  product  in   the  background  this  is  because  this  way  the  viewer  can  interact  with  the  product   more  if  they  see  it  being  used  in  the  advert.  I  would  also  use  the  varies  of  the   camera  angles  and  shots  that  were  used.       Viral  Advertisement  10     http://www.youtube.com/watch?v=XISA4LNjCic   I  chose  to  look  at  this  advert  because  unlike  all  the  other  this  is  filmed  and  made   very  defiantly  to  the  others  adverts.     The  demographic  for  this  viral  video  is  aimed  at  young  men/  boys,  but  people   may  think  it  should  be  aimed  at  women  as  well  because  it  may  not  always  be  a   man  being  violent  to  there  partner.  The  age  group  for  this  video  would  be  16-­‐25   year  olds;  this  is  because  this  is  the  age  people  assuming  the  young  generation   start  to  have  serious  relationships.  This  video  would  be  aimed  at  lower  class  and   middle  class  viewers  this  is  shown  by  how  the  people  in  the  advert  are  dressed   and  how  their  bedroom  is  presented.       Thought  out  the  video  there  are  a  lot  of  low  angle  shots  this  could  be  interpreted   that  it  was  done  to  show  that  the  victim  in  the  advert  fill  very  low.  There  are  also   some  over  shoulder  shots  compeered  to  the  other  videos  where  this  didn’t   happen.          
  12. 12. This  video  shows  lots  of  different  angle  positions  that  could  be  used  in  my  advert  and  how  each  one  has  a  different  effect  on  each  of  the  ways  that  have  been  shot.      

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