Social Intranets: Getting work done

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A social intranet is now becoming an essential tool for the majority of organisations in helping employees collaborate and perform better in their daily work responsibilities. Dont get left behind, attend this webinar to discover:

•How social tools fit into the workplace
•What huge budget saving benefits a social intranet can bring
•A step by step proven plan to turn your intranet into a social hub of activity

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Social Intranets: Getting work done

  1. 1. Social Intranets: Getting Work Done
  2. 2. Agenda 9.45 The Social Intranet Rises 10:05 Stand Still & be Left Behind 10.30 Social Exercise 10.45 See Through the Myth 11.15 Break 11.30 Success Stories & Demo
  3. 3. The Rise of the Social IntranetHaydn SmithSenior Intranet ConsultantFollow me on Twitter @HaydnSmith
  4. 4. DefinitionSocial intranetnoun, Computing |ˈsōSHəl |ˈintrəˌnet|a modern people-focused andrelationship-centric intranet
  5. 5. How did we get here?1.Data keeps growing2.Email is broken3.Need for collaboration
  6. 6. No sign of slowing,data keeps growing
  7. 7. Exabytes Created By Year (IDC)
  8. 8. Findwise - Findability Survey 2012 How critical is finding the right information to your business goals and success?
  9. 9. Findwise - Findability Survey 2012
  10. 10. Findwise - Findability Survey 2012 Is it easy to find the right information within your organisation today?
  11. 11. Findwise - Findability Survey 2012
  12. 12. Nearly three quarters (73%) of UK officeworkers admit they have either huntedfor work already done by colleagues or,when they can’t find it, had to re-do thework themselves. Source: Opinion Matters, Working World (2011)
  13. 13. One in five (18%) claim they have to dothis every single day of their workinglives. Source: Opinion Matters, Working World (2011)
  14. 14. Email is Broken
  15. 15. British offices are drowning ininternal meetings and emails,which costs the UK economyup to £255 million a day. • Source: Opinion Matters, Working World (2011)
  16. 16. Phone calls and email - especiallyemail - create so muchinformation they actually hinderthe speedy exchanges needed todo business. • Source: PwC (2011)
  17. 17. Declining email use for under-55s
  18. 18. Collaboration
  19. 19. Broad change in internet usage Social Networks Video Search
  20. 20. • Disappears over time• Limited to people who receive the message• No context (apart from Subject Line)
  21. 21. • Content is persistent• Available from anywhere, to everyone• Groups are created organically in context
  22. 22. Dispersed workforce
  23. 23. The 50 Foot Rule
  24. 24. “27% of the companies in oursurvey reported having bothmarket share gains againsttheir competitors and higherprofit margins.” Source: McKinsey Quarterly, The rise of the networked enterprise: Web 2.0 finds its payday (2011)
  25. 25. Stand Still And Be Left BehindNicholas LethbridgeVP UK SalesFollow me on Twitter @Nicklethbridge
  26. 26. Adapt or Die
  27. 27. Do you want to Fall Behind yourCompetitors?• By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.• McKinsey and Company has reported that the revenue growth of social businesses is 24% higher than less social firms. This data is backed up by various KPI’s from Frost and Sullivan.
  28. 28. Adoption Curve of Social Intranet
  29. 29. Times are changing
  30. 30. Carpe Diem• No time like the present• Innovate or die, CIPD report key area is fostering Innovation• Become and Industry leader• Increase profits• As time goes by you lose your competitive advantage
  31. 31. Example - Nokia
  32. 32. Example - Nokia• 2008 had a 40% Market Share, 2nd was Samsung with 15%• By 2012 they have less than 20% market share and are now 2nd =• Recorded losses of 1 billion Euros in Q4 2011• 4000 redundancies• 2007 share price of £28 per share to £1.47 today
  33. 33. What will the future hold forInnovators• Easier to recruit top staff and graduates• Lower staff turnover leading to savings in recruitment costs and training• People share information and knowledge leading to a more knowledgeable workforce, you are the market leader• People want to go to work on a Monday morning• People will give more time to work without the need to ask or having a negative impact
  34. 34. Are you Engaging your Users?“User engagement can enable productivity gains, but that’s not the onlygoal. Effectiveness and empowerment are even more important, allowingstakeholders to make better use of an organization’s information assets.New working styles and operating models can be realized based onstreams of information, actions and communication, instead of siloedsystems and data. This is about engaging users by allowing them toexecute their roles with the organization on their terms”Deloitte, Tech Trends report 2011
  35. 35. Nothing without Intelligence• Why Manage 2 platforms? Costly and time consuming• Business needs vs Employee engagement• Personalised content for each user• Intelligent solutions provide better ROI
  36. 36. Its about the ‘blend’
  37. 37. The Risk of Standing Still• Lose best employees to companies that care• Its becomes more difficult to recruit people and so you raise your fees to recruiters.• Higher turnover of staff – higher training and induction costs• Customers suffer – different account managers• Internally unhappy workers• Lose more tenders to competition because they collaborate and knowledge share internally making them a leaner beast.• People waste time trying to find information and people that can help them with their jobs.
  38. 38. To Recap…• Now or Never• As time passes so does your advantage• Cost of not doing anything. Risk is not getting a Social intranet but not getting one.• Drives increased Customer satisfaction and Innovation
  39. 39. What Next?
  40. 40. See Through the MythHaydn SmithSenior Intranet ConsultantFollow me on Twitter @HaydnSmith
  41. 41. Business Needs
  42. 42. Social Intranet
  43. 43. DefineBusiness Use Needs Cases
  44. 44. DefineBusiness Choose Use Needs Platform Cases
  45. 45. Vendor 1 Vendor 2Ease of Use 9 7Document Management 8 8Blogs 8 8Intelligent Search 9 0Teams 8 5Tagging 9 8Forums 7 7User Profiles 9 6Business Processes 8 9
  46. 46. Business Define Use Choose Identify Needs Cases Platform Champions
  47. 47. Hub andDecentralised Centralised Dandelion Holistic Spoke Source: Altimeter, Social Business Organisational Models
  48. 48. Business Define Use Choose Identify Phased Needs Cases Platform Champions Rollout
  49. 49. Source: MITSloan, Social Business: What Are Companies Really Doing? (2012)
  50. 50. Reducing Costs and Increasing Efficiencies Responding to New Competitive Threats Growing Revenue Acquiring and Retaining EmployeesInnovating for Competitive Differentiation 0% 10% 20% 30% 40% 50% 60% 70% 80% Source: MITSloan, Social Business: What Are Companies Really Doing? (2012)
  51. 51. • Operations Director set target of 250 followers before adopting blogging.• Conversations around offers and promotions using #Tagging.• Use photo galleries extensively – sharing best practices for new stores and promotional displays.• Using video to share tips and expertise• Celebrating success – status updates for staff achieving NVQ qualifications
  52. 52. • Heavily use forums for business discussions such as specific books for curriculums. Used an online Book Club.• Some forums will create in excess of 60 replies discussing the latest books to increase knowledge of staff.• Large use of # and @ tagging to help link and share content around between stores and Head Office.• Teams utilised for knowledge areas and for geographical regions to improve communications and transparent knowledge sharing (away from email).
  53. 53. • Heavy use of discussion forums, @ and # tagging for sharing best practice, promotion ideas and other success stories between stories across the country.• Large savings due to less use of email which was previously the only form of communication.• The board have not only approved but are challenging the Intranet Manager to increase the volume and channels of collaboration across their intranet after the success of their existing forums.• They acknowledge it has hard to put an ROI against this but recognise the indirect benefits of innovation and morale.
  54. 54. • Brain Candy – ‘Brain Candy’ has its own profile on the intranet and it’s used as a transparent way of staff suggestions and feedback – staff post and @tag owners…. 100% response rate with 43% implementation of suggestions / feedback.• Interact Answers – used as intended. The primary Q&A knowledge base for stores and has paid back what was spend on the intranet within 3 months of usage by improving staff knowledge & customer service.• Area Pages – Each Area (around 15 stores in an area) has their own private page with full administrative access – forums to communicate, celebrate success, plan diaries – reduced emails in store significantly and taken the admin onus off the Area Manager.
  55. 55. Further examples… • Joint extranet launched between Romec and Camelot for joint project for 28,000 sites. • Forums / Teams used instead of email to communicate on project delivery. • Intentional blend of communication, business processes, & social technology. • Heavy use of Interact Rewards particularly in Call Centres when raising leads for Sales Team. • Unrestricted Team creation for sharing best-practice and collaborating. • Popular company blog entries generating massive company feedback in comment streams (Seb Coe).
  56. 56. Where social increases ROI Information Retrieval Process Improvement “Increase Productivity” IT Savings Reducing Duplication of Effort
  57. 57. Seek out Help Get tips & advice on Twitter • Follow @Intranetexperts • Watch the trend #intranet

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