Interaction 2013 - Conference - Malcolm Cotterrell - Connect Engaging CrossCountry

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Connect – Engaging Cross Country, Malcolm Cotterell, Cross Country Case Study

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Interaction 2013 - Conference - Malcolm Cotterrell - Connect Engaging CrossCountry

  1. 1. Connect Engaging CrossCountry Malcolm Cotterell
  2. 2. ConnectEngaging CrossCountry Hello. We’re CrossCountry • The most extensive passenger train operator in Great Britain • Franchise began in 2007 • 1700 employees. 13 locations • Internal communication essential, but tricky
  3. 3. ConnectEngaging CrossCountry Birmingham Leicester Cambridge Reading Bournemouth Bristol Plymouth Derby LeedsManchester Newcastle Edinburgh
  4. 4. ConnectEngaging CrossCountry Early days… • A weekly newsletter • A quarterly magazine • Open Forums • An intranet • An employee communications survey showed we could do more … and do better.
  5. 5. ConnectEngaging CrossCountry Employee Engagement • Focus on engagement from 2011 • Dedicated role created ; more than just internal comms • New shared vision and values brought to life • “Great Journeys” employee brand born
  6. 6. ConnectEngaging CrossCountry Connect • Objective to improve engagement • To give people a new way to get information, have a voice and communicate with each other • A new way to engage…

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