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Online marketing trends in 2017


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What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists works? This slide-deck gives a quick overview about how next generation technologies of AI and the semantic web are changing our behaviors online. It was presented during the 7th round Egypt Online Content Creators meetup in Cairo.

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Online marketing trends in 2017

  1. 1. Online Media trends in 2017 Technology enablers for Business Fady Ramzy CEO, InsideOut TOday @CyberZizo#OCCEgypt7 Meetup Cairo, Jan 30th 2017
  2. 2. 2.5 billion people have at least one messanging app installed on their smartphones BOTS aka chatbots powered by Artificial Intelligence will drive 85% of customer interactions by 2020
  3. 3. According to The Economist, BOT market is the next frontier for online shopping, information-based services, and online booking.
  4. 4. Today 20% of searches on Google, are voice searches and by 2020 they will be 50% of all search, as ComScore forecasts Alexa Voice Search, Siri, Cortona and Google Voice Search are eagerly looking for structured content.
  5. 5. Content organization is the new SEO
  6. 6. Content must be understandable for machines to make communication smoother for humans
  7. 7. Let’s make an Example: deepening travel industry
  8. 8. Google is the place where people look for for inspiration and information about their next travels and where they plan what to do.
  9. 9. Google Destination turned Google in the biggest online travel agency ever, where people can book flights, hotels and experiences.
  10. 10. structured its content with WordLift to better meet travelers when they are dreaming about their next trip.
  11. 11. Health & WellnessSoft Adventure Target Analysis Bleisure
  12. 12. Meet Bleisure Target: business travellers. 60% of them went on a “bleisure trip” at least once, combining business with pleasure. Dedicated content: BWS, a fair that takes place in the Messezentrum of Salzburg. Time to make a specific campaign: the peak in the last few years has been April except for last year which it was between September and October.
  13. 13. Engage your readers with relevant content recommendation Engagement Automizes your Semantic Content Optimization to improve Google rankings Supports writing with images and contextual information What does WordLift do? Content Marketing 1 2 3
  14. 14. Fady Ramzy @CyberZizo Visit www.Insideout.Today