An interesting report scanning the online space about what has been said about the Egyptian presidential candidates. It is a way to understand from user generated content, what are the trends, who is influential and what is being said. It is a clear comparison between the user generated content during the first round of elections, and the few days before the second round.

1. Social Media Monitoring
For the presidential elections in
Egypt 2012
A report Compiled by Interact Egypt. June 2012

2. Part 1
May 22 – 25
(During elections first round)

3. This part of the report presents data about the interactions online, about the
presidential candidates during the first round of elections, specifically for top
five candidates
Hamdeen Sabahy, Ahmed Shafik, Mohamed Morsi,Amr Moussa and Abol Fotouh
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Social Media Monitoring for Egypt presidential elections 2012

4. Overview
Gender Online Sources
Out of 150,000 online records analized during that period we found Males
dominating and Twitter is the major source of posts online
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Social Media Monitoring for Egypt presidential elections 2012

5. Overall Share of Voice
Hamdeen Sabahy was the most candidate people talked about online
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Social Media Monitoring for Egypt presidential elections 2012

6. Specific Share of Voice
Hamdeen Sabahy also dominated specifically Facebook & Twitter
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Social Media Monitoring for Egypt presidential elections 2012

7. Part 2
May 28 – June 11
(Just before Elections second round)

8. Then, we went deeper in comparison between the two finalists
Ahmed Shafik and Mohamed Morsi
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Social Media Monitoring for Egypt presidential elections 2012

9. Overall Share of voice
Total
Blogs
Twitter
People talked about Ahmed Shafik online at least Double Mohamed Morsy
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Social Media Monitoring for Egypt presidential elections 2012

10. Overall Influence
1.4 M mentions 575,045 mentions
On Twitter Ahmed Shafik is almost triple mentioned as Morsy
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Social Media Monitoring for Egypt presidential elections 2012

11. Countries
Twitter Mentions
Both were mentioned equally over twitter from same countries
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Social Media Monitoring for Egypt presidential elections 2012

12. Countries
News Mentions
Major difference in coutries posting news articles
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Social Media Monitoring for Egypt presidential elections 2012

13. Tweets - mentions
Over twitter genders and coutries talking about candidates were equal
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Social Media Monitoring for Egypt presidential elections 2012

14. Twitter - Highest Sources
Twitter official account & news talking more about Shafik
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Social Media Monitoring for Egypt presidential elections 2012

15. Twitter - Engagement
Twitter engagement level almost equal
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Social Media Monitoring for Egypt presidential elections 2012

16. Facebook pages
156,352 fans 467,814 fans
53,417 talking 176,318 talking
In the 7 days: 224 wall posts with 58570 In the 7 days: 304 wall posts with 102578
likes & 5030+ comments. likes & 5036+ comments.
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Social Media Monitoring for Egypt presidential elections 2012

17. Quick findings
On official facebook page & twitter account Mohamed Morsy has almost triple
fans/followers
Shafik is majorly talked about because of debates between supporters seeing him the
only able to drive Egypt further & againsters who see him part of previous regiem.
Second team is the majority online
Talks supporting Morsy were mostly because people were against Ahmed Shafik
Most of online activities, especially twitter infleuncers are against both candidates &
some of them started to promote boycotting the 2nd round
More than 70% of the photos shared over facebook were comics about the elections, the
candidates and Egypt’s overall political situation 
Since June 8th, there was clear drop in online talks about presidential candidates and
more talks about Euro 2012  
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Social Media Monitoring for Egypt presidential elections 2012

18. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Contact us www.interactegypt.me
T +202 24149624
today F +202 26904981
InteractEgypt
Interact Egypt
Cyberzizo
Fady Ramzy
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