Optimizing E-commerce        business7 KEYS TO REDUCE SHOPPING CART ABANDONMENT        AND INCREASE CONVERSION RATE
THE PROBLEMS BEING FACED !!! Shopping cart abandonment rate between 60-70% Conversion rate as low as 1-2% . WHY WORRY WH...
Steps to E-commerce happinessStep 1 : JUST COMPARING PRODUCTS Most people using internet to compare alternatives so a  thi...
Step 2 : INSUFFICIENT PRODUCT INFORMATION  Provide extensive product description and images to serve  the customer better....
Step 3 : ALLOW FUTURE PURCHASES BY         BOOKMARKINGIncrease cookie length and use persistent shopping cart, whichsaves ...
Step 4 : OUT OF STOCK/NON AVAILABILITYHide product/size/colour when an item is out of stock,reducing surprises for the cus...
Step 5 : HIGH SHIPPING COSTReduce shipping charges even if it incurs cost, promotionalmessages like “ Order for 250 and sh...
Step 6 : TECHNICAL PROBLEMSWebsite should be made compatible with major browsersand operating systems to prevent technical...
Step 7 : Lengthy Check Out ProcessDo not ask for unnecessary information at registration.Offer option of complete registra...
HAPPY E-COMMERCING !!!
Optimizing e-commerce business
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Optimizing e-commerce business

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Basically, a few tips on how to increase conversion rate and reduce cart abandonment.

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Optimizing e-commerce business

  1. 1. Optimizing E-commerce business7 KEYS TO REDUCE SHOPPING CART ABANDONMENT AND INCREASE CONVERSION RATE
  2. 2. THE PROBLEMS BEING FACED !!! Shopping cart abandonment rate between 60-70% Conversion rate as low as 1-2% . WHY WORRY WHEN WE HAVE A SOLUTION ?
  3. 3. Steps to E-commerce happinessStep 1 : JUST COMPARING PRODUCTS Most people using internet to compare alternatives so a third-party seal (SSL certificate, Hacker Safe seal) represents credibility of the website. This can help convert comparison shopper to a buyer !!!
  4. 4. Step 2 : INSUFFICIENT PRODUCT INFORMATION Provide extensive product description and images to serve the customer better. Can also provide cash back facility or cash on delivery
  5. 5. Step 3 : ALLOW FUTURE PURCHASES BY BOOKMARKINGIncrease cookie length and use persistent shopping cart, whichsaves contents of a cart for a set no of days.Provide information on cart summary on howlong their cart details will be saved.
  6. 6. Step 4 : OUT OF STOCK/NON AVAILABILITYHide product/size/colour when an item is out of stock,reducing surprises for the customer when they reach theview cart page.
  7. 7. Step 5 : HIGH SHIPPING COSTReduce shipping charges even if it incurs cost, promotionalmessages like “ Order for 250 and shipping free” toencourage purchases.Mention delivery time and the total cost to preventsurprises at the time of receipt.
  8. 8. Step 6 : TECHNICAL PROBLEMSWebsite should be made compatible with major browsersand operating systems to prevent technical snags.Increase page load speed else it can lead to customerabandoning their purchases.
  9. 9. Step 7 : Lengthy Check Out ProcessDo not ask for unnecessary information at registration.Offer option of complete registration after completetransaction or before leaving check out process.
  10. 10. HAPPY E-COMMERCING !!!

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