Optimizing E-commerce business7 KEYS TO REDUCE SHOPPING CART ABANDONMENT AND INCREASE CONVERSION RATE
THE PROBLEMS BEING FACED !!! Shopping cart abandonment rate between 60-70% Conversion rate as low as 1-2% . WHY WORRY WHEN WE HAVE A SOLUTION ?
Steps to E-commerce happinessStep 1 : JUST COMPARING PRODUCTS Most people using internet to compare alternatives so a third-party seal (SSL certificate, Hacker Safe seal) represents credibility of the website. This can help convert comparison shopper to a buyer !!!
Step 2 : INSUFFICIENT PRODUCT INFORMATION Provide extensive product description and images to serve the customer better. Can also provide cash back facility or cash on delivery
Step 3 : ALLOW FUTURE PURCHASES BY BOOKMARKINGIncrease cookie length and use persistent shopping cart, whichsaves contents of a cart for a set no of days.Provide information on cart summary on howlong their cart details will be saved.
Step 4 : OUT OF STOCK/NON AVAILABILITYHide product/size/colour when an item is out of stock,reducing surprises for the customer when they reach theview cart page.
Step 5 : HIGH SHIPPING COSTReduce shipping charges even if it incurs cost, promotionalmessages like “ Order for 250 and shipping free” toencourage purchases.Mention delivery time and the total cost to preventsurprises at the time of receipt.
Step 6 : TECHNICAL PROBLEMSWebsite should be made compatible with major browsersand operating systems to prevent technical snags.Increase page load speed else it can lead to customerabandoning their purchases.
Step 7 : Lengthy Check Out ProcessDo not ask for unnecessary information at registration.Offer option of complete registration after completetransaction or before leaving check out process.