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Présentation d'outils de veille Internet - Les Mardi E-business de la CCI de Bayonne

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Si le thème de la réunion était "comment gagner du temps sur Internet", j'ai préféré appeler cette présentation " comment optimiser sa veille sur Internet".

Faire de la veille ne permet pas de gagner du temps. Ce qu'il y a à gagner, c'est l'information et la qualité des échanges au sein d'une équipe...

Le tout avec des outils 100% gratuits. Bienvenue dans le monde du web 2.0 !!

Published in: Self Improvement
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Présentation d'outils de veille Internet - Les Mardi E-business de la CCI de Bayonne

  1. 1. Comment optimiser la recherche dʼinformations sur le Net? Intellitoria Veille et Réseaux Sociaux www.intellitoria.com
  2. 2. Objectifs de la matinée: 2 h pour ... ‣ Partager un langage commun ‣ Présenter une méthode simple ‣ Découvrir quelques outils
  3. 3. Exemples ‣ E-réputation des élus bordelais ‣ Veille thématique sur les TIC
  4. 4. www.elus-bordeaux-cub.net ‣ Etre alerté en temps réel de la citation sur Internet d’un élu local
  5. 5. Titre de l’article
  6. 6. Mots clés de l’article Titre de l’article
  7. 7. Mots clés de l’article Titre de l’article
  8. 8. Trier les articles par nom Mots clés d’élu de l’article Titre de l’article
  9. 9. Trier les articles par nom Mots clés d’élu de l’article Titre de l’article Trier les articles par parti politique
  10. 10. Tous les articles pour «Alain Rousset»
  11. 11. Tous les articles «MODEM» triés par date
  12. 12. Les derniers articles parus dans les blogs
  13. 13. Veille thématique sur les TIC ‣ Pour l’association des responsables d’Intranet des Collectivités locales
  14. 14. La veille de l’Apronet Permettre à des veilleurs distants de maintenir un outil d’actualités thématiques
  15. 15. La veille de l’Apronet Permettre à des veilleurs distants de maintenir un outil d’actualités thématiques
  16. 16. Gagneriez vous du temps si 50% des informations Internet dont vous avez besoin se trouvaient à un seul endroit?
  17. 17. Partager un langage commun ‣ Périmètre de veille ‣ Bruit ‣ Web 2.0 ‣ Terrain de veille ‣ Signal faible ‣ E-réputation ‣ Plan de collecte ‣ Alerte ‣ Flux RSS
  18. 18. Partager un langage commun ‣ Périmètre de veille ‣ Bruit ‣ Web 2.0 ‣ Terrain de veille ‣ Signal faible ‣ E-réputation ‣ Plan de collecte ‣ Alerte ‣ Flux RSS
  19. 19. Hier j’ai vu Jacques à la maison de l’ex femme de Robert.. Ils ne viennent pas incroyable ! juste de divorcer? E-réputation Tu as vu? Sandrine a quitté Kevin et le lendemain, Patrick est sur Ca ressemble à ça.... sa liste d’amis !! incroyable !
  20. 20. L’hôtel de la plage à Anglet s’est vraiment dégradé depuis l’an passé Incroyable! E-réputation N’allez surtout pas à l’hôtel de la Ou bien à ça ... plage à Anglet ! IL y a des cafards incroyable !
  21. 21. Flux RSS Une autre manière de consulter Internet
  22. 22. Flux RSS Pour consulter les sources d’informations qui vous intéressent, vous consultez les «Flux d’informations» des sites auxquels vous vous êtes préalablement abonnés
  23. 23. Sur une page web, cet icône indique qu’un flux est disponible.
  24. 24. Vidéo «Les flux RSS expliqué aux enfants» http://www.dailymotion.com/video/x4pufb_les-flux-rss-expliques-aux-enfants_tech
  25. 25. ‣ Ils m’envoient Web 1 ‣ Je reçois ‣ Ils publient Web 2 ‣ Je m’abonne
  26. 26. Sources d’informations Les sources directes - Presse Internet - Institutions - Blogs ....Presque TOUS les sites Les requêtes sur les moteurs de recherche
  27. 27. Mes sites favoris Mes recherches sur Google
  28. 28. Mots-clés et requêtes Exemple du site www.elus-bordeaux-cub.net Jean-Louis David est le mot-clé Mais la requête est bordeaux "Jean-Louis David" - coiffure -salon -cheveux -shampooing
  29. 29. Notion de bruit Toutes les informations automatiquement collectées qui ne correspondent pas à mon périmètre de veille
  30. 30. Identifier les terrains de veille Concurrents Secteur économique Marché Institutions Sites de référence
  31. 31. Identifier les mots-clés Personnalités, Produits Territoires Entreprises Thématiques
  32. 32. Préparation de la collecte Classer les mots clés
  33. 33. Préparation de la collecte Classer les mots clés Terrain de veille A Terrain de veille B Terrain de veille C Terrain de veille D Personne 1 Personne 2 Personnes Personne 3 Personne 4 Produit 1 Produits Produit 2 Produit 3 Territoire 1 Territoires Territoire 2 Entreprise 1 Entreprises Entreprise 2 Entreprise 3 Thématique 1 Thématiques Thématique 2 Thématique 3
  34. 34. Présentation des outils Une requête : «Pays Basque Tourisme» Trois moteurs : Un site :
  35. 35. Ce quʼil faut retenir
  36. 36. Les outils sont gratuits
  37. 37. Le temps de préparation est un investissement
  38. 38. Le traitement des informations collectées est long
  39. 39. Attention à lʼoverdose dʼinformation
  40. 40. Le traitement des informations est efficace sʼil est fait collectivement
  41. 41. Merci pour votre attention Aurélien Gaucherand www.intellitoria.com

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