Discover How to Measure Your Company's Online Self-Service - With New Insights from Forrester Research.
Forrester Research shows 72% of customers prefer to visit your web site and serve themselves when they have a customer service issue.
Your website is the primary first point of contact between you and your customers, but most web sites do a poor job of providing visitors with the information they seek.
How does your web site measure up when it comes to delivering an enjoyable self-service experience? And how can you measure how you stack up in this critical area?
Join the webinar to find out!
Attendees will learn:
Why a great online experience is critical to your success
The "real dollars" cost of a poor online experience.
The key requirements for delivering great online service
And the unveiling of the new model to measure self-service at your company.
You'll also learn how you can evaluate your website's effectiveness as a customer self-service tool in order to map a clear path for improvement.