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Social Media and Salesforce

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Salesforce aims at building out a technology platform to manage a business’s entire customer experience across channels on that one singular platform. The Salesforce, is conceivable, and gaining traction on the popular social media platforms like Facebook and Twitter. For more information visit here http://www.intelligentia.co.in/.

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Social Media and Salesforce

  1. 1. Social Media And Salesforce
  2. 2. Salesforce aims at building out a technology platform to manage a business’s entire customer experience across channels on that one singular platform.
  3. 3. The customer engagement model involves the customer and the CRM from both points of view – the existence of social media elements in the CRM itself and the existence of the CRM on the social media platform.
  4. 4. The Salesforce, is conceivable, and gaining traction on the popular social media platforms like Facebook and Twitter.
  5. 5. The Social media however is quite strong in its existence and is taken as a benchmark of a good CRM and customer and business tool.
  6. 6. In 2009, blogs and social networking sites like Facebook and Twitter surpassed email for the first time as the top online destinations for American Internet users, so the importance of these platforms is unquestionable.
  7. 7. We explore some features of this hand-in-hand relationship of CRM and social media from the point of view of Salesforce.
  8. 8. Contents: App Exchange Social Media is a new sales channel Analysis on the fly Customer expectation versus customer satisfaction
  9. 9. App Exchange
  10. 10.  You can connect your Salesforce CRM with social channels Twitter and Facebook.  We have discussed the importance of this feature in our previous articles that explore other Salesforce1 platform features.  Monitoring of the online footprint has never been easier. Your business is completely under your control.  You connect with customers, promote your brand and analyse the impact of those practices.
  11. 11. What’s more?
  12. 12. You can view the profile of your customers and sales leads for better business.
  13. 13. Social Media Is A New Sales Channel
  14. 14.  Social media represents a great opportunity for them to reach out to customers and prospects.  Building a good product is not enough; you have to sell it right and to the right people.  You can Identify and analyse conversations about your company, products and competitors with the leading social media monitoring and engagement tools on the Salesforce platform.
  15. 15.  You can then route important insights to sales, customer service, PR and community managers for outreach and engagement.  Social networks are a great listening platform: a great way to quickly and easily find out about trends in the industry but still more importantly what people are saying about your competitors and about you.
  16. 16. Analysis On The Fly
  17. 17.  When it is social media, you do not have to wait for the data; you can launch an ad campaign and then see the results of that campaign flourishing without waiting for the comprehensive data which is to be analysed.  A simple Twitter search can uncover some surprising insights. This also helps maintain market perspective and helps to zero in on target audiences.
  18. 18. Customer Expectation Versus Customer Satisfaction
  19. 19.  Campaigns and Service Cloud provide some tools to manage e-mail interactions with customers but what if the customer expects more?  The conundrum is solved by introducing social media in the whole cloud paradigm.  The experience goes form being professional and drab to exciting and rounded.
  20. 20.  Building connections that create loyal brand advocates is easier through social media than through e-mail.  This leads to Creating a bridge between your employees and your customers – a seamless communication channel.
  21. 21. Social media also includes photos, videos and other multimedia content which is crucial to a B2B Marketer and business owner.
  22. 22. The relationship is realized when the power of Salesforce meets the versatility of the social media platforms. Keep checking this space for more on Salesforce and the Salesforce1 platform.
  23. 23. Read more on Salesforce: 1. What Happens When Salesforce And Social Media Work Together 2. How Salesforce Helps In Getting Higher Sales? 3. 8 Most Underlying Aspects That Differentiate Salesforce From Other CRMs
  24. 24. Thank you for Reading! Would Like to know more? We will be happy to help! Write to us at: askus@intelligentia.in http://www.intelligentia.co.in/ www.facebook.com/intelligentia.in http://www.twitter.com/_intelligentia http://www.linkedin.com/company/intelligentia-it-system

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