What makes samsung such an innovative company


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There are many paths to innovation that a company can take and Samsung seems to have found one that works.

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What makes samsung such an innovative company

  1. 1. WHAT MAKES SAMSUNGSUCH AN INNOVATIVECOMPANYFor additional information about Innovationplease visit www.InnovationGrow.com
  2. 2. www.InnovationGrow.comThere are many paths to innovation that a company can take andSamsung seems to have found one that works.When they were just getting into the mobile market many of theircompetitors and critics accused them of copying and building on theinnovations of others.While they may have started off in this ‘follow the leader’ direction theinnovations and advancements that they have made recently havepropelled them to the forefront of mobile technology.2
  3. 3. www.InnovationGrow.comSamsung is a multi-faceted and innovative company that is leading thefield in screen technology, batteries, chip design, and mobile devices.All of their innovative efforts seem to be paying off whether theircompetitors in Google or Apple like their methods or not.Using an innovative process that includes training, patentcircumvention, a focus on the process, and pigheaded determination tothe innovative culture, has allowed Samsung to be a global leader inmultiple industries.3
  4. 4. www.InnovationGrow.comOne of the early strategies that allowed Samsung to compete has beenreferred to as patient circumvention; innovating on the advancementsof the market leaders.Using the technology and design of the market leaders and theninnovating from that advanced starting position seemed to benefitSamsung. By using the best starting position, whether or not that istheir devices or competitors, allowed them to stay competitive in somany different industries.Although this got them in the game, it’s not the reason that they arenow so successful. The systematic approach to innovation using globalinputs and in expensive global expertise seems to be some of theirlargest advantages.4
  5. 5. www.InnovationGrow.comSince the late 90s Samsung has been able to leverage their relationshipwith the Russian Academy of Science to develop and circumventtechnology patents of all kinds of devices.This inexpensive scientific expertise is used to not only work directly oninnovating its products but also for the adoption and development ofthe innovation method of TRIZ.5
  6. 6. www.InnovationGrow.comTRIZ is an innovative method that allows for systematic problem solvingby seeking contradictions in current approach.This method also calls for users to imagine the ideal state of customers’needs and desires and drive the process in that direction.It has been estimated that the TRIZ method saved in excess of $100million in just its first few projects and is now a mandatory skill for theengineers and creative elite within Samsung.6
  7. 7. www.InnovationGrow.comSamsung’s approach to innovation is not similar to Apple’s competitiverace style or Google’s skunk work project style, but rather it is aboutsystematically developing a group of creative elite that in turn work amethodical creative process.The amount of training that is put into instilling this innovative systemin all of the engineers is close to 3 weeks to ensure that they areproperly using this innovative method.7
  8. 8. www.InnovationGrow.comA simple explanation of Samsung’s innovative method and culture isthat it is heavily invested in its people with extensive training usingrepeatable processes.This investment is directed and backed by high level management toconfirm its importance. Whatever they’re doing is working and byadopting these techniques you can reap some of the benefits for yourcompany as well.8
  9. 9. GROWING BUSINESS WITH INNOVATIONFor additional information about Business Innovationplease visit www.InnovationGrow.com