Is your innovation process letting you down


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Innovation is the key driver for any business in the new global economy, yet most businesses struggle to find a process that works the way that they need.

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Is your innovation process letting you down

  1. 1. IS YOUR INNOVATIONPROCESS LETTING YOUDOWNFor additional information about Innovationplease visit
  2. 2. www.InnovationGrow.comInnovation is the key driver for any business in the new global economy,yet most businesses struggle to find a process that works the way thatthey need.Most business executives agree that having an innovation process is thebest way to develop the next big thing, while at the same time allowingtheir companies to adapt to any changes in the market before theybecome problems. Innovations in business help to bring in morebusiness and develop your organization’s position in your existingmarket. Although innovation can literally solve almost any challengethat a business faces, most businesses just can’t find the right formulafor their innovation process.While there is no specific innovation process that will work perfectly forevery business there are some key concepts that can be adapted toyour innovation cycle to help give it a boost.2
  3. 3. www.InnovationGrow.comTHINK BIGGER AND BROADEROften companies tend to restrict the scope of the innovation too earlyin the process because they do not have a good testing component totheir innovation process.Being as broad as possible with the ideas and then looking toimplement them in a variety of ways will help the innovation process towork more efficiently.The important thing to keep in mind is to make sure that the testingprocess is efficient so that you can test more hypothesises and increasethe potential for a blockbuster. Innovating on the implementation onceyou have a good idea for a product or service will also increase theeffectiveness and should be incorporated to maximize every idea thatgoes through the innovation process.3
  4. 4. www.InnovationGrow.comFOCUS ON DEMAND AND FEED THE WINNERSInstead of just building new products for people to consume, it isbecoming much more beneficial to go to the market or your customersdirectly, find out what they need, and then create it for them.Spending this extra time collecting data and even involving customersmore in the innovation process will increase the efficiency and virtuallyguarantee success.Once you know what the customers want test the innovation and havethe resources available to feed and implement the innovations thatstart gaining traction.4
  5. 5. www.InnovationGrow.comMAKE SURE THAT YOU HAVE A PLAN FORIMPLEMENTATIONOnce your organization has gone through all of the effort to develop aninnovative idea, make sure that you have a process to implement andfollow-up.Where most businesses tend to waste most of their resources becauseof lack of planning, you can make sure that your innovation doesn’t failjust when it’s starting to really develop.Including implementation and follow-up components to yourinnovation process will make sure that the ideas that make it past thetesting get fully evaluated and not just forgotten about.5
  6. 6. www.InnovationGrow.comUse these tips to shore up your innovationprocess and make the most out of every ideathat you generate;you never know what will become ablockbuster with appropriate nurturing.6
  7. 7. GROWING BUSINESS WITH INNOVATIONFor additional information about Business Innovationplease visit